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As a copywriter (and the CMO of a content writing service) writing conversion-optimized content has been a big part of my life for longer than I’d like to admit. Over the years I’ve picked up a few reliable, and repeatable steps that we now use every time we write a CTA for one of our […]
7 Steps to Creating an Effective Call to Action Read More »
Regular technical audits of your website are important. Servers can have problems, links can change, and there can be many other things that can have a negative impact on the search engine rankings of your website. Website errors also lead to fewer sales. For that reason, you should regularly run technical website audits. This is
How to get a technical SEO audit within the next hour Read More »
Google has announced that the Page Experience update will come to desktop in February 2022: “We’ll begin using page experience as part of our desktop ranking systems beginning in February 2022. The rollout will be complete by the end of March 2022. This ranking launch will be based on the same page experience signals that
Google announces desktop page experience update for February 2022 Read More »
Having good eye-catching content can be a major factor in increasing the rank of your website but did you know that visual graphics can make your website rank better? Just as optimizing content for your website, optimizing images can make a huge impact on the increase of traffic and popularity of your brand. Adding an
How to Rank Well in Google Image Search Read More »
There are various marketing channels for your company, both online and offline. One of the most sought-after online methods is content marketing. It enables companies to engage with their users and reach out to their target audience. This is where Search Engine Optimization (SEO) copywriting comes in. Here’s the deal. SEO copywriting focuses on creating
SEO Copywriting – 21 Best Practices in 2021 Read More »
The links on your own website have an impact on the position of your web pages in Google’s search results. Good internal links make it easier for your pages to be indexed and ranked by Google. Why are internal links important? Links are one of the most important signals in Google’s ranking algorithm. Most people
Internal links can lead to better rankings on Google Read More »
Good content writing fine-tuned with search engine optimization is a prerequisite for a higher ranking in Google. If you are into blogging or any kind of content creation, you must know some top SEO-friendly writing tips. These tips will not only kick start your writing career but also sustain your growth amongst the never-ending content
Top SEO-Friendly Writing Tips to Get Higher Rankings in Google Read More »
Google’s John Mueller posted on Twitter that SEO is all about not requiring search engines to read your mind. There are many things that you can do to show search engines what you want. SEO is all about not requiring search engines to read your mind :-)— 🧀 John 🧀 (@JohnMu) October 2, 2021 Read
Google: SEO is all about not requiring search engines to read your mind Read More »
Search engine optimization (SEO) is one of the cornerstones of digital marketing. As business continues to shift to digital, Google’s page ranking algorithms continue to shift as well. In fact, their algorithm changes between 500 and 600 times per year. Google’s priority is delivering the best, most accurate results to its search users. In order
RankBrain: The Effects of Machine Learning on SEO Read More »
Backlinks are one of the most important factors that Google takes into account when ranking a page. If you do not have backlinks, you will struggle to get your website to the top of the SERP. Today, a variety of link-building techniques are available. But, we must determine the right link-building techniques, or we risk
Common Link Building Mistakes That Can Result in a Penalty Read More »
User Experience (UX) is being touted as one of the most critical factors for effective SEO in 2021. With the average attention span of internet users seemingly decreasing by the day, and a generation that expects instant results, a website’s speed and ease of navigation are of utmost importance. In this post, we’ll be looking at
How User Experience (UX) Can Impact Your SEO Read More »
Sometimes, it can be necessary to change the URLs of your existing pages. For example, URLs might change from HTTP to HTTPS. It can also be that your domain name changes from old.com to new.com, or that your new content management system (CMS) uses a new URL structure (example.com/keyword instead of example.com/page.php?id=123). How to migrate
How to migrate your website to a new domain Read More »
SEO sits in the office chair and yells, “Create more relevant content!”, and Content Marketing responds. “Don’t’ worry, already on it!”. SEO is like the executive that makes demands and content marketing is like an efficient worker, fulfilling those demands to utmost precision. In a Venn diagram, you will see these two concepts overlapping each
Why Content Marketing and SEO Go Hand in Hand Read More »
If you’ve come into contact with any digital agency that does SEO, you’ve probably been endlessly reminded to get MORE Google Reviews for your business. While on the one hand, it may seem obvious why you’d want as many positive reviews for your business as possible from a consumer psychology perspective; you may not be
Are Google Reviews Really That Important for SEO? Read More »
For a few years now, Google has made their own editorial decisions regarding how they represent sites in their results. They have been rewriting titles in their results and even including sites that have been blocked from indexing. Google’s example site for this was a Department of Transportation site that may have accidentally been blocked
Troubleshooting and Optimizing Title and Heading Tags Read More »
Search engines are the first choice when people are looking for information. If your website is listed for the right keywords, your business will get many new customers. There are three basic requirements if you want to attract new customers to your website with a successful search engine optimization campaign. 1. You need crawlable web
Three critical things you need for successful SEO Read More »
Most searches on Google are done on smartphones and other mobile devices. Many of these searches have a strong local touch. That means that people get different search results based on the location from which they search. Rank tracking for all 111,173 locations that are supported by Google We have added 9,358 new locations to
New in SEOprofiler: even more locations for local SEO and rank tracking Read More »
Google simplifies the page experience report for website owners Back in 2020, Google announced new updates to their search algorithm. Chief among these updates was a new feature designed to help users find websites that offer pleasant online experiences, enter Google’s page experience update. The update has been rolling out slowly. The first half of
Google Completes the Second Half of the Page Experience Update Read More »
Is your website available in multiple languages? Do you sell your products internationally? If you have an international website, you have to ensure that Google and other search engines index your web pages correctly. This article helps you to get your web pages into the right local versions of Google. There are multiple ways to
Search engine optimization for international websites Read More »
Creating a website design that flows well, is unique, and generates conversions can be difficult to coordinate. It becomes even more complex when website search engine optimization (SEO) has to be considered as well. Incorporating integral SEO components is where website development and website design bump heads. The creative team will want a high imagery
Website Design vs Website SEO: Which Is More Important? Read More »
Ranking well on search engines comes with a lot of hard work, knowledge, and expertise. There are many factors connected to this idea, and having good domain authority is one of them. A website or blog has little or no chance of appearing on Google’s first page without having a good domain authority. This is
4 Effective Tips for Building Domain Authority Read More »
If you want to be listed on Google, Google must be able to discover, evaluate, and index your content. What’s the difference between these steps and how can you facilitate the process? 1. Web page discovery Google must be able to find your web pages somehow. In general, new pages need at least one link
Discovering, evaluating and indexing: how Google ranks your web pages Read More »
With Google’s New Algorithm update rolling out over the Summer, Google My Business (GMB) is now essential for any business to promote new products and services while placing their company ‘on the map’. TechWyse has helped our clients get more traffic to their websites and brick-and-mortar stores by optimizing their GMB with its new features
How to Use GMB to Boost Content and Improve SEO Results Read More »
Have your rankings on Google dropped during the past few weeks? Search engine ranking algorithms change all the time. Fortunately, there are things that you can do to recover your rankings. Step 1: Check if it is a real ranking drop The lower search results usually fluctuate much more than the top search results. If
How to recover your rankings after a ranking drop Read More »
Many people hire SEO agencies to do their SEO work. While this can be a good solution for some companies, there are several advantages of optimizing your web pages for yourself. 1. SEO is all about your business When you hire an external SEO company, you hire a company that does not know your customers
Search engine optimization (SEO): SEO agency or in-house SEO? Read More »
