Search Engine Optimization

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Decoding Amazon’s Search Engine Algorithm: What Sellers Need to Know

Reading Time: 6 minutes According to Gitnux, Amazon has over 9.7 million sellers worldwide, and interestingly, over 7.9 million sellers joined after 2019.  The number is huge, and it is a big part of why Amazon is so competitive.  If you are among the Amazon sellers who struggle with Amazon SEO, you need to understand […]

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Demystifying Google’s Web Crawling: The Role of Googlebot in 2024

Demystifying Google’s Web Crawling: The Role of Googlebot in 2024

Reading Time: 11 minutes As the predominant web crawler accounting for nearly 29% of bot hits, Googlebot plays a crucial role in determining how users access information online.  By continuously scanning over millions of domains, Googlebot helps Google’s algorithms understand the vast landscape of the internet and maintain its dominance in search with over 92%

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Mastering Web Content Writing: Tips for Engaging Readers

Reading Time: 7 minutes According to Ahrefs, about 73% of readers skim web content, and only 27% read it fully.   You’ll need to master web content writing if you not only want to increase the time a user spends on your website, but also want to see them take impactful actions on your website that

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E-E-A-T and SEO: How Experience, Expertise, Authoritativeness, and Trustworthiness Impact Rankings in 2024

Reading Time: 7 minutes EEAT is an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to assess the quality of content on a website.  E-E-A-T helps Google determine which websites should be ranked higher in the SERPs based on their credibility and value that it provides to users. When

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Everything You Need to Know About the Big March 2024 Core Update

Reading Time: 6 minutes March saw Google release a core update, a helpful content update, and multiple spam updates to enhance the quality of search results. With all of these updates and those released by Google over the past decade, Google hopes to reduce unhelpful content in Search Engine Result Pages (SERPs) by 40%. Many

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Leveraging Keyword Magic: How Addressing Keyword Mistakes Improves Your SEO

Leveraging Keyword Magic: How Addressing Keyword Mistakes Improves Your SEO

Keyword research is part and parcel of search engine optimization (SEO). Finding and using the right keywords in your content can boost your search engine results page (SERP) ranking and attract the right audiences. Enter the Keyword Magic Tool. In the world of SEO, does this ring a bell? Offered by no less than SEMrush,

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Transforming Your Online Store: The Art of E-commerce Website Redesign for Higher Conversions and Customer Engagement

Transforming Your Online Store: The Art of E-commerce Website Redesign for Higher Conversions and Customer Engagement

Reading Time: 8 minutes You’ve been running a comprehensive search engine marketing campaign comprising SEO and Google ads for your ecommerce store and have decent website traffic coming to it. The problem is that only a small percentage of those people who visit your website end up buying from you or subscribing to your newsletter.

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How SEO and Online Reputation Management are Mutually Beneficial for Each Other

How SEO and Online Reputation Management are Mutually Beneficial for Each Other

Reading Time: 5 minutes If you’ve ever gotten quotes from SEO agencies, chances are you have seen SEO and online reputation management (ORM) being offered together. Or at the very least, spoken together in the same breath.  But why is that? How exactly does your online reputation affect your visibility on search engines and your

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SEO Tips for Writing Blog Post Headlines That Actually Drive Traffic

Reading Time: 6 minutes According to Ahrefs, 96.55% of web pages get zero traffic. While you can’t control whether search engines rank your pages or not, what you can do is optimize them using SEO tips that actually work for the best chances of success.  If blog posts and articles are a big part of

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Viz Meets Vivi: A Valentine Love Story

Reading Time: 2 minutes Once upon a time, in the digital realm of Vizion.com, there lived a spirited eyeball named Viz. He had been part of the Vizion team since its inception in 2005. Viz was a diligent and passionate mascot, always using his spyglass to search the vast landscapes of clients’ websites for ways

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Search Engine Optimization in 2024: 10 Trend Predictions From SEO Experts

Search Engine Optimization in 2024: 10 Trend Predictions From SEO Experts

In 2024, 68% of all user experiences are expected to start on a search engine. As the online world continues to expand, search engine optimization will be a top priority for business leaders going forward. Source: Oberlo   From creating first-hand experiences to embracing AI personalization, there are a number of trends expected to dominate

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5 SEO Lessons and Tips for Your Business Learned from 17+ Years in the Industry

[Above image is Midjourney’s idea of what making a mistake looks like] Search engine optimization (SEO) is alive and well, and has been since the dawn of the internet, and especially the dawn of Google in 1998. Search engine algorithms are in a constant state of flux. Google updates their algorithms around 400-600 times a

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AI Strategies in 2024 – 29 Digital Marketing Experts Weigh In

AI Strategies in 2024 – 29 Digital Marketing Experts Weigh In

Reading Time: 12 minutes It should come as no surprise that the world of digital marketing  (like so many other industries) is hyper-focused on artificial intelligence (AI) and advanced machine learning algorithms as we move into another new year. By now, we all understand that 2024 is likely to see more huge, economy-rattling advancements in

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Advanced SEO Techniques for B2B: Strategies to Outrank Competitors and Increase Organic Traffic

Advanced SEO Techniques for B2B: Strategies to Outrank Competitors and Increase Organic Traffic

Search Engine Optimization has become a core processor for a healthy business system. The primary and most crucial goal of B2B SEO is to drive organic traffic to the website and acquire the highest SERP rankings on search engines. B2B SEO has been a concern for organizations in their sales growth. This obligates stakeholders and

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How a Resource Page Aligns With the Google Helpful Content Update

How a Resource Page Aligns With the Google Helpful Content Update

In August 2022, Google made it clear that content should be people-first, not just made for search engines. I always think of good content as that which will help people do their jobs. It’s content that is informative, easy to read and understand. It’s people-first content that utilizes SEO best practices to help it show

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15 SEO Tips For Beginners To Boost Your Rankings

15 SEO Tips For Beginners To Boost Your Rankings

As a beginner in SEO, you need to understand that Search Engine Optimization is not as hard as many people believe. Basic SEO settings are very easy to implement and sometimes this is all you need to rank higher for the keywords that matter for your website. Here are some simple SEO tips you can

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ChatGPT: How Does AI SEO Enhance the User Experience and Customization?

ChatGPT: How Does AI SEO Enhance the User Experience and Customization?

The search engine has come a long way since its inception in the early 2000s. It is evolving daily and is essential for companies looking to establish an online presence in a dynamic digital marketing world. Its changing metrics regarding technology and strategy have put companies and marketers in high alert mode to adapt to

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What Is SEO And Why Is It Important?

What Is SEO And Why Is It Important?

In this post, you’ll learn what SEO is, how it works, and why it’s an important digital marketing process for the success of online businesses. What Is SEO? SEO stands for Search engine optimization. It is a set of rules for optimizing your website to achieve higher rankings in search engine’s organic results. With SEO,

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What are the Top Ranking Factors in 2023?

What are the Top Ranking Factors in 2023?

The website ranking factors primarily focused on content relevance and quality, user experience, link profiles, mobile-friendliness, and technical SEO parameters. However, search engines continually update their algorithms to provide users with the best search results and keep pace with technological and behavioral changes. What are the Top Ranking Factors in 2023 Website ranking factors primarily

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Garry Grant Podcast Interview. This is a Must listen show

Garry Grant Podcast Interview. This is a Must listen show

Unlock the Secrets of SEO with Garry Grant on The Thrive Time Show Podcast   SEO Inc CEO Garry Grant as a Guest on Thrive Time Podcast. | RSS.com Embark on a journey through the ever-evolving world of search engine optimization with Garry Grant, the CEO of SEO Inc., a leading firm in the SEO

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6 Reasons Why Your Business Still Needs SEO

6 Reasons Why Your Business Still Needs SEO

With the scope of SEO rapidly changing, competition becoming more fierce, and some even saying that SEO is dead, many brands and businesses are changing how they market their businesses online. We are here to tell you that SEO is not dead and show you six reasons why your business still needs SEO if you

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What You Need To Know About The September 2023 Google Helpful Content Update

What You Need To Know About The September 2023 Google Helpful Content Update

Reading Time: 8 minutes Just a few weeks ago (Sept 14-28), Google rolled out its helpful content update, triggering shifts in website rankings. This new helpful content update impacts the whole site. Thousands of publishers witnessed traffic drops ranging from 10% to a staggering 70%. However, Google claims that its update aims to distinguish between

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How do I Improve Page Speed? How can I check my page speed?

How to Improve Page Speed If you want to know How do I Improve Page Speed, keep reading. While many page speed tools will provide recommendations to help you, here are some of the most common things you can do to improve your page load time: Optimize Images: Pay attention to image size, compression, and

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Expert Guide to Boost Your SEO with Long-Tail Keywords

Expert Guide to Boost Your SEO with Long-Tail Keywords

Keywords make up the biggest part of every search engine optimization strategy, as these are the queries people use to find the needed content, brands, products, and services on the web. By integrating popular search queries into your content, you make it easier to find your prospects and bring your website higher in search results

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Everything to Know About the August 2023 Broad Core Update

Everything to Know About the August 2023 Broad Core Update

Reading Time: 5 minutes Google has finished implementing its August 2023 Broad Core Update, its second core update of the year. The tech giant started the rollout on August 22, 1:30 p.m. ET, and finished it in 16 days on September 7, 4:03 p.m. ET. The global update affects all regions, languages, and content types.

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