Search Engine Optimization

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Everything to Know About the August 2023 Broad Core Update

Everything to Know About the August 2023 Broad Core Update

Reading Time: 5 minutes Google has finished implementing its August 2023 Broad Core Update, its second core update of the year. The tech giant started the rollout on August 22, 1:30 p.m. ET, and finished it in 16 days on September 7, 4:03 p.m. ET. The global update affects all regions, languages, and content types. […]

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Beware of Scammers: Vizion.com’s Official Stance on Paid Reviews

Reading Time: 4 minutes In today’s digital age, online reviews play a pivotal role in shaping consumer decisions. Many businesses value these reviews and often seek genuine feedback from their customers. However, there’s a darker side to this practice, one that involves scams and fraudulent activities. At Vizion Interactive (Vizion.com), we take our reputation seriously

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Long-Tail Keywords in SEO: The Definition, Role, and Success Tips

Long-Tail Keywords in SEO: The Definition, Role, and Success Tips

Keywords make up the biggest part of every search engine optimization strategy, as these are the queries people use to find the needed content, brands, products, and services on the web. By integrating popular search queries into your content, you make it easier to find your prospects and bring your website higher in search results

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SEO Tips Every Marketer Should Know

SEO Tips Every Marketer Should Know

Digital marketing is about using the latest tips and trends to your advantage. Search engine optimization (SEO) is crucial to getting your content seen by the right people. Today, we’re covering how to use SEO to boost your rankings and increase your profits.  Let’s start by addressing the importance of SEO for any business. Why

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SEO Request for Proposal (RFP) Example Template

SEO Request for Proposal (RFP) Example Template

Reading Time: 4 minutes In my push towards helping to create some standards, demystify Search Engine Optimization (SEO) and help more and more people get SEO into their marketing budgets, I developed a free SEO RFP template and guide for those seeking Search Engine Optimization Services. So, if you’re looking for help on how to

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How Web Accessibility Can Positively Impact SEO

How Web Accessibility Can Positively Impact SEO

Recent data, as stated by Canada’s Disability Inclusion Action Plan, revealed that 6.2 million people were living with at least one disability. Disabilities range from mild to severe, and they impact how someone lives day to day.  While most think about how disabilities influence a person’s ability to navigate the physical world, it’s just as

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Technical Elements for ECommerce SEO

Technical Elements for ECommerce SEO

Reading Time: 27 minutes Ecommerce SEO entails understanding how people search for your products and then optimizing pages to rank for those terms. Given such massive competition in search, you must offer the best user experience possible. That’s why you’ll have to look into your website’s technical elements to avert errors that could hurt search

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How to Build Your Ecommerce SEO Foundation

How to Build Your Ecommerce SEO Foundation

Reading Time: 15 minutes Meta titles, descriptions, alt text, anchor text, images, videos, HTML…the list of things to tweak and include on your website seems never-ending, doesn’t it? When it comes to ecommerce, no matter how good your product is, how positive the reviews are, and how much you invest in marketing, there’s a catch.

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Keyword Research: A Step-By-Step Guide to Take You to the Top of Google’s SERP

Keyword Research: A Step-By-Step Guide to Take You to the Top of Google’s SERP

Ranking at the top of Google’s search engine results pages (SERP) needs an array of techniques and best practices to accomplish this feat. Although a one-size-fits-all approach to achieving the top of Google’s search engine results page does not exist, we have explored different blog writing avenues to help you in your journey. This article

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ChatGPT and AI: The Future Impact on SEO Strategies

ChatGPT and AI: The Future Impact on SEO Strategies

Revolutionizing Digital Marketing with ChatGPT, BERT, and Bing As artificial intelligence (AI) continues to advance, it rapidly changes the landscape of various industries, including digital marketing and search engine optimization (SEO). With the emergence of powerful AI technologies such as OpenAI’s ChatGPT, Google’s BERT, and Microsoft’s Bing, the future of SEO has never been more

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Why is Local Search Is Exploding in 2023

Local Search Is constantly evolving. As we move into 2023, the importance of local Search has never been greater. With the rise of mobile search, voice search, and the continued dominance of Google, businesses focus more on optimizing their online presence for local Search. This article will explore why local Search is exploding in 2023

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How to Boost Your SEO Rankings Using Influencers

How to Boost Your SEO Rankings Using Influencers

Search Engine Optimization (SEO) is a crucial aspect of digital marketing. With millions of websites competing for attention on search engines like Google, getting your website to rank high in search results is more important than ever. One way to boost your SEO rankings is by using influencers to promote your brand.  Influencers are people

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11 Types of Keywords That Every SEO Should Master

11 Types of Keywords That Every SEO Should Master

Keyword research is a fundamental part of SEO. If you target keywords that are too competitive, you may never reach page one. And if you only target low-volume, long-tail keywords, you may never earn your website any significant traffic. Getting this balance right and understanding which keywords to target is the key to getting content

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SEO Copywriting: The Ultimate Guide to Creating Branded Content That Ranks #1

SEO Copywriting: The Ultimate Guide to Creating Branded Content That Ranks #1

SEO copywriting significantly helps in creating valuable content to improve a website’s search engine rankings. It makes a brand searchable, trustworthy, and very credible. In turn, it can help make a traffic-generating and profitable blog, create engaging marketing resources, and improve brand awareness. Another benefit of search engine optimization copywriting is that it can provide

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How to Optimize Mobile for SEO

How to Optimize Mobile for SEO

Optimizing website SEO for mobile devices is crucial for businesses in today’s world, as more than 50% of internet traffic worldwide comes from smartphones and tablets. By improving your website’s mobile SEO, you can increase your chances of ranking higher on search engines, attract more qualified traffic, and ultimately drive more sales and revenue. In

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What Marketing Tactic Works Best in Growing Your Business?

As we look toward the new year, many businesses have assessed what their marketing plans will be for the upcoming year and assigned budgets. How much will we invest in email marketing? What about paid search? SEO? Web design? Conversion Rate Optimization? Many of these decisions may be made based on well-intentioned beliefs about what

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Google Guaranteed: What Is It and How Does It Work?

Google Guaranteed: What Is It and How Does It Work?

As we progress into the 21st century, we’re all becoming increasingly reliant on the internet for nearly everything. Physical media like records, CD’s and even iPods with downloaded music have been replaced by Spotify, Apple Music and other popular music streaming platforms.  Services like Google Maps tell us how to get where we’re going, long

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2022 Google Algorithm Recap and Looking Forward to 2023

2022 Google Algorithm Recap and Looking Forward to 2023

Google rolled out eight major algorithm updates in 2022. Those included core updates, product review updates, and others intended to help with search relevance, combating spam, and their overall user experience. If you’re fairly new to Search Engine Optimization (SEO), you may be asking: What are those updates? How do the updates affect my site’s

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Why SEO Is Essential for Generating Long-Term Revenue

Why SEO Is Essential for Generating Long-Term Revenue

SEO is a cost-effective marketing strategy that helps you generate revenue for months, years, and even decades. To have an ongoing profitable SEO strategy, you have to tweak it with updates and trends. If you want to bring high-quality traffic to your website that generates long-term revenue with unlimited return potential, invest in SEO. Why

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Getting Started in eCommerce SEO: Picking the Low-Hanging Fruit

Getting Started in eCommerce SEO: Picking the Low-Hanging Fruit

Introduction Although search engine optimization (SEO) has one of the best returns on investment (ROI) of any eCommerce marketing campaign, many web developers don’t consider the best SEO practices when setting up their websites. This is a lost opportunity because hundreds or thousands of pages from your eCommerce stores can be set up to compete

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SEO Study Examines Over 140,000 Apparel-Related Keywords: Here’s What They Found

SEO Study Examines Over 140,000 Apparel-Related Keywords: Here’s What They Found

Winter is coming, and with it, the world’s busiest season; shopping season. Ensuring your website is able to capitalize on heightened consumer activity during this time is crucial to growing your brand and increasing your bottom line.  SEO Clarity conducted a study on almost 150,000 apparel-related keywords over a six-week period to learn more about

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The Definitive Guide to Creating SEO SOPs to Scale Organic Traffic

The Definitive Guide to Creating SEO SOPs to Scale Organic Traffic

It’s 2022, and you’re ready to take your business to the next level. You’ve been dabbling in SEO for some time now and are ready to make a real commitment to driving organic traffic. But where do you start? SEO is one of the most important aspects of any online marketing strategy, but it can

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12 Ways to Boost Website Traffic by Optimizing Posts in 2022

12 Ways to Boost Website Traffic by Optimizing Posts in 2022

Find out how to increase your website traffic by optimizing posts in 2022. This guide will tell you everything you need to know about optimizing your existing posts to increase website traffic. Why Optimize Posts? Optimizing posts is essential to any SEO strategy because it improves the chances that visitors will see your post on

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Up Your Website Ranking With Google’s New Video Indexing Report

Up Your Website Ranking With Google’s New Video Indexing Report

You probably already know that videos hosted on a website or platforms like YouTube can appear in Google Search Engine Ranking Pages (SERPs) for search queries and fit into the larger SEO strategy to achieve top search rankings. However, if you have been struggling to justify the amount of resources it requires to pull off

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