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If you want to be listed on Google, Google must be able to discover, evaluate, and index your content. What’s the difference between these steps and how can you facilitate the process? 1. Web page discovery Google must be able to find your web pages somehow. In general, new pages need at least one link […]
Discovering, evaluating and indexing: how Google ranks your web pages Read More »
With Google’s New Algorithm update rolling out over the Summer, Google My Business (GMB) is now essential for any business to promote new products and services while placing their company ‘on the map’. TechWyse has helped our clients get more traffic to their websites and brick-and-mortar stores by optimizing their GMB with its new features
How to Use GMB to Boost Content and Improve SEO Results Read More »
Have your rankings on Google dropped during the past few weeks? Search engine ranking algorithms change all the time. Fortunately, there are things that you can do to recover your rankings. Step 1: Check if it is a real ranking drop The lower search results usually fluctuate much more than the top search results. If
How to recover your rankings after a ranking drop Read More »
Many people hire SEO agencies to do their SEO work. While this can be a good solution for some companies, there are several advantages of optimizing your web pages for yourself. 1. SEO is all about your business When you hire an external SEO company, you hire a company that does not know your customers
Search engine optimization (SEO): SEO agency or in-house SEO? Read More »
As the world keeps spinning and technology keeps changing, SEO becomes more and more advanced. Where it was once a matter of keyword inclusion, it is now a complex web of changing standards. Every time search engines update (we’re looking at you, Google), businesses must modify their websites to keep up and remain relevant. If
Where to Focus After Algorithm Updates Read More »
Page speed has been the center of discussion for the SEO community lately, with much impetus given on Google’s new speed metric WebVitals. Google and other search engines were very vocal about the fact that user engagement is a significant ranking factor for quite some time. The webmasters have been trying to reach the best
Perfect WebVitals Score: Making the Myth Come True Read More »
What is Local SEO? If you are Googling ‘what is local SEO’, I am sure you already have an understanding of what SEO is. SEO (Search Engine Optimization) helps you rank your business at the top of search engines. Local SEO is when a person is searching for ‘XYZ near me’ on google. For example,
The Secrets of Local Search Marketing to Rank Your Business Locally Read More »
Start-up businesses are becoming a huge trend nowadays. In the post-COVID era, more and more entrepreneurs are leaving their jobs to start a business on their own. However, the start-up process can be challenging if you don’t pick the right digital channels. This is when SEO comes into play. If you’re trying to grow a
How to Grow a Startup Business With SEO Read More »
As a business owner looking to improve your online presence, there are many different strategies and tools available at your disposal. If your goal is to showcase a new product online, you might want to consider using social media platforms (like Instagram) to display your product for the world to see; just keep consumer expectations
Choosing the Right Keywords for Your Business’s SEO Promotion Read More »
Google has released the link spam update. How does this affect your website and what do you have to do now to improve your rankings? Why links are important Links are one of the ways Google understands what content may be helpful to searchers, and they can be good for sites to receive, as long
Google releases link spam update Read More »
Organic Click Through Rates by Position Organic traffic is growing and has reached 53% in 2021, with paid providing roughly 15%. More than 75% of B2B traffic is coming from organic and paid search. A micro-study looking at 5,000 Google Search queries shows the following rates based on the first-page position. As people are in
Organic Click Through Rates by Position and Percent (2021) Read More »
Introduction What if you could increase organic traffic without wasting tons of money? Sounds like a dream, right? But it’s not. Among the many important lessons that you learn before opening an online store; maintaining SEO to rank higher on search engines and gaining organic traffic is one of the most common practices involved. SEO
10 Actionable SEO Tips for Ecommerce Websites Read More »
Google’s John Mueller said on Twitter that the job of an SEO is not to confuse search engines. If you want something to happen, ensure that Google can understand your web pages. Fortunately, the website audit tool helps you to do that as efficiently as possible. How to remove errors and confusing elements Eliminating website
Google: don’t confuse search engines Read More »
What is Local SEO? Local SEO, or short for Local Search Engine Optimization, is the strategy that helps businesses with a physical location gain more online presence in local searches on the unpaid results of a search engine (think showing your Google My Business listing – aka Google Maps Listings). Customers searching for particular products
Digital Marketing 101: Local SEO and What You Need to Know Read More »
In a podcast that is also available on YouTube, Google’s John Mueller, Gary Illyes, Martin Splitt and Duy Nguyen spoke about how Google ranks search results and prevent spam. How does Google rank web pages? Google starts with a shortlist that contains around thousand results. For that list, Google uses pages that have relevant and
Official: how Google ranks search results and prevents spam Read More »
Are you working hard to appear on the first page of search engine results and still not seeing the results you crave? The reason for your problems could be very simple: you forgot to do proper keyword research! If you intend to rank your website on the first page of Google or any other search
5 Ways to Write Effective Keywords Read More »
Google has announced the release of the July 2021 core update on Twitter: “The July 2021 Core Update, previously announced, is now rolling out […] These typically take 1-2 weeks to finish.” Many webmasters reported a recovery from the ranking drops that happened after Google’s previous core update. What you should do now The July
Google has released the July 2021 core update Read More »
9 ideas for what’s next, after achieving top search engine rankings. So, you’ve achieved SEO Zen. The website is ranking for all of the top keywords that you’ve been targeting. Perhaps it’s taken months or even years to get to this point. Sure, you may not be ranking #1 for every single keyword in your
When You Get Top Search Engine Rankings, What’s Next? Read More »
On Twitter, Google confirmed a spam algorithm update: This spam update will conclude today. A second one will follow next week. We’ll add to this tweet thread when that happens. We encourage sites to follow our best practices for Search: https://t.co/jK3ArQEuir— Google SearchLiaison (@searchliaison) June 23, 2021 Google’s Danny Sullivan added that the update is
Google has released a spam algorithm update Read More »
Have you noticed a change in the way that Google showcases the results on their first page? Maybe even more than one change? Google is constantly evolving how they do things, but there’s one change that stands out the most here: beyond simply showing ten websites to click on, Google is dedicating more space and
Rich Snippets & Schema Markup on Google Read More »
As of June 2, 2021, the first half of Google’s new page experience update has finally been launched after a long leadup with much anticipation. This update changes Google’s search algorithm by incorporating new signals for monitoring and evaluating page experience. These new page experience signals – along with existing page experience signals – now
Google Launches First Half of Their Page Experience Update Read More »
Google has announced two core updates for this summer. The June 2021 Core Update was announced some days ago. As not all planned improvements for the June 2021 update are quite ready, there will be another core update in July. Later today, we are releasing a broad core update, as we do several times per
Two Google core updates (one in June, one in July) Read More »
During the SEMrush webinar on June 2nd, I provided some tips on how to identify unused CSS and JavaScript using Chrome’s developer tools. In case you missed it, check it out here. I thought I’d elaborate a little more on this topic, since it almost always comes up when reviewing site speed as part of
How to Find Unused CSS and JavaScript Read More »
Google’s John Mueller said on Twitter that you should check the 5xx errors on your website. The website audit tool in SEOprofiler helps you to find 5xx errors on your website quickly and easily. 5xx errors are based on what your server returned at the time. Maybe there were temporary issues, if you don’t see
Google: you should check 5xx errors on your website Read More »
Search Engine Optimization (SEO) is something you must consider if you want to increase your company’s brand awareness. Although for many people SEO is the last thing on their minds when it comes to building brand recognition, it is a powerful marketing channel that can greatly increase the reach and trustworthiness of your company. We
Building Brand Recognition Using SEO Read More »
