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As we look toward the new year, many businesses have assessed what their marketing plans will be for the upcoming year and assigned budgets. How much will we invest in email marketing? What about paid search? SEO? Web design? Conversion Rate Optimization? Many of these decisions may be made based on well-intentioned beliefs about what […]
What Marketing Tactic Works Best in Growing Your Business? Read More »
As we progress into the 21st century, we’re all becoming increasingly reliant on the internet for nearly everything. Physical media like records, CD’s and even iPods with downloaded music have been replaced by Spotify, Apple Music and other popular music streaming platforms. Services like Google Maps tell us how to get where we’re going, long
Google Guaranteed: What Is It and How Does It Work? Read More »
Google rolled out eight major algorithm updates in 2022. Those included core updates, product review updates, and others intended to help with search relevance, combating spam, and their overall user experience. If you’re fairly new to Search Engine Optimization (SEO), you may be asking: What are those updates? How do the updates affect my site’s
2022 Google Algorithm Recap and Looking Forward to 2023 Read More »
SEO is a cost-effective marketing strategy that helps you generate revenue for months, years, and even decades. To have an ongoing profitable SEO strategy, you have to tweak it with updates and trends. If you want to bring high-quality traffic to your website that generates long-term revenue with unlimited return potential, invest in SEO. Why
Why SEO Is Essential for Generating Long-Term Revenue Read More »
Introduction Although search engine optimization (SEO) has one of the best returns on investment (ROI) of any eCommerce marketing campaign, many web developers don’t consider the best SEO practices when setting up their websites. This is a lost opportunity because hundreds or thousands of pages from your eCommerce stores can be set up to compete
Getting Started in eCommerce SEO: Picking the Low-Hanging Fruit Read More »
Winter is coming, and with it, the world’s busiest season; shopping season. Ensuring your website is able to capitalize on heightened consumer activity during this time is crucial to growing your brand and increasing your bottom line. SEO Clarity conducted a study on almost 150,000 apparel-related keywords over a six-week period to learn more about
SEO Study Examines Over 140,000 Apparel-Related Keywords: Here’s What They Found Read More »
It’s 2022, and you’re ready to take your business to the next level. You’ve been dabbling in SEO for some time now and are ready to make a real commitment to driving organic traffic. But where do you start? SEO is one of the most important aspects of any online marketing strategy, but it can
The Definitive Guide to Creating SEO SOPs to Scale Organic Traffic Read More »
Find out how to increase your website traffic by optimizing posts in 2022. This guide will tell you everything you need to know about optimizing your existing posts to increase website traffic. Why Optimize Posts? Optimizing posts is essential to any SEO strategy because it improves the chances that visitors will see your post on
12 Ways to Boost Website Traffic by Optimizing Posts in 2022 Read More »
You probably already know that videos hosted on a website or platforms like YouTube can appear in Google Search Engine Ranking Pages (SERPs) for search queries and fit into the larger SEO strategy to achieve top search rankings. However, if you have been struggling to justify the amount of resources it requires to pull off
Up Your Website Ranking With Google’s New Video Indexing Report Read More »
On Thursday, August 18th, Google announced they would launch a minor update to its search algorithm. Known as the “Helpful Content Update,” the purpose of this update was to adjust the search algorithm to ensure that websites producing original and helpful content (hence the name) are being properly rewarded in SERPs. The update is not
What You Need to Know About Google’s Helpful Content Update Read More »
With so much competition on the web, it’s vital to know SEO when you get started. But, if your website is built on or around any of the mistakes in this list, you’re inadvertently sabotaging your efforts. Targeting the Wrong Keywords It’s not enough to find the keywords and check them to see what kind
How To Fix SEO Issues That Can Hurt Your Rankings Read More »
You’ve identified that your search engine rankings aren’t where they need to be. It’s a pretty common problem for businesses and why SEO services are so sought after. After all, snagging that top position on Google is important since 32% of clicks go there. However, like most things in life, not all SEO agencies are
Questions to Ask When Choosing an SEO Agency Read More »
Building a strong link profile has become a cornerstone of effective SEO. Top-ranking Google employees and industry studies have confirmed the importance of links pointing to your site. But if only it were as simple as gathering thousands of backlinks using any tactic possible. Unfortunately, not all backlinks are created equal. The complexity of link-building
Link Building 101: Fact or Fiction? Read More »
Google has been the most visited search engine and one of the most visited websites in the world. With over 3.5 billion searches every day, it has more than 92% share of the total searchers throughout the World Wide Web. Google Business Profile, formerly known as Google My Business, is a free listing tool by
All You Need to Know About the Latest Google Local Business Update Read More »
When optimizing content for the web, it’s easy to get bogged down in standard search engine optimization (SEO) metrics, like domain and page authority or citation flow. However, SEO isn’t just about cracking algorithms or crunching numbers to score high organic search rankings. At the end of the day, Google is built for its users,
People-First SEO: The Argument for Pursuing Users Over Data Read More »
What is Structured Data? Structured data is a standardized language that search engines use to identify, understand and classify content on a given webpage. Not only does structured data help Google read and understand different types of content, but, more importantly, it allows Google to use that content to display special results in Search. Here
Types of Schema Markup and Their Benefits Read More »
If you plan to take your business online, then the first thing you may want to focus on is the ranking of your website on the search engine result page (SERP). This is a major factor if you’d like to be found by your customers online. After entering your query on Google, how many listings
How to Outrank Your Competition on Google Read More »
Authoritative and genuine backlinks are crucial SEO elements that improve your search engine rankings. Including backlinks significantly boosts rankings on search engines like Google, as it considers backlinks as votes of confidence. While there are several ways to add backlinks, such as sponsored links, web directories, comment links, and hidden links—all these tactics are black
How to Create a Blogger Outreach Strategy and Build Quality Backlinks Read More »
What is SEO and Why is it Important? Search engine optimization (SEO) is the practice of improving your website’s ranking in search engine results. This is very different from paid search advertising, which is a short-term solution similar to a fast-pass at Disney World, whereas SEO is a long-term strategy that will lead to long-lasting
9 SEO Techniques to Boost Your Traffic Read More »
As an SEO Manager that specializes in all things local, one of the most common questions I get from clients both large and small is “How do I generate more Google reviews for my business?” Advantages of Having Reviews Here’s the reality: the majority of your potential customers look to family and friends for recommendations
9 Proven Ways to Generate More Google Reviews for Your Business Read More »
SEO writing plays a critical role in implementing your content marketing strategy. And even though SEO writing can seem complicated, the right set of guidelines can help you create good posts easily and to great effect. In this post, we’re sharing our SEO writing checklist for 2022. Here are ten tips covering what makes a
Your SEO writing checklist for 2022 Read More »
Ever wondered how a blog has external websites linked? If you are a blogger, you might have heard of pingbacks and trackbacks. If not, don’t worry; today, we will dig through what pingbacks and trackbacks are, the pros and cons of using them, and how they work. Let us start off with what pingbacks are.
What Is a Pingback? Are Pingbacks Good for Your Blog’s SEO? Read More »
Read 7 minutes While the COVID pandemic is ‘most certainly not over’, much of the economy is likely to take a downturn due to it. The world is teetering on a recession. Stock markets are swooning with drop. Inflation is running hot and experts are sounding the alarm about the upcoming recession. Typically in a
Why Is SEO Your Best Bet During the Upcoming Recession? Read More »
Mastering digital marketing requires understanding and implementing effective marketing strategies. However, many small businesses and startups don’t have enough resources to put out marketing campaigns of each possible type. Instead, your business may need to focus on one or two primary marketing strategies and hope for the best. Out of all the possible strategies to
The Pros and Cons of SEO vs. PPC: How to Choose the Right Marketing Strategy Read More »
There are already so many ways to attract traffic to your website and other new ways are continually being discovered. Purchasing ads or creating engaging content are effective methods. However, there is one way to boost traffic and search engine optimization that you may not have considered, which is adding more languages to your website.
How Multi-Language Websites Can Improve Traffic Building Strategies and SEO Read More »
