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You don’t have to pay hundreds of dollars to get an accredited certification. Actually now is the perfect time to enroll in an online course and get certified, for free. Reputable academies, institutions, and universities all over the world are offering great online courses with certificates to help people build employable skills. It’s a trend […]
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Traffic and marketing is one thing…but converting traffic is a whole different beast! If you want to see success in converting your website or landing page visitors you should become an expert in conversion rate optimization. Learning CRO is not easy and that’s why most marketers struggle with it. But, it doesn’t have to be
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Having a portfolio of your previous work is crucial for professionals in any industry. Digital marketing is no different. Freelancers and agencies alike need to keep a detailed history of their past projects as a way to prove their ability to others that may be interested in their services. In this guide, I will show
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Successful digital marketing campaigns depend on a team of digital marketing professionals. It is essential to not only find the right people but also to ensure that the marketing team is properly structured. We have over 15 years of experience running a digital marketing agency and have seen how the hierarchy in a digital marketing
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Search engine optimization (SEO) is one of the cornerstones of digital marketing. As business continues to shift to digital, Google’s page ranking algorithms continue to shift as well. In fact, their algorithm changes between 500 and 600 times per year. Google’s priority is delivering the best, most accurate results to its search users. In order
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One of the best and fastest ways to learn how YouTube works and why not become a YouTube expert is to follow a good YouTube course. There are hundreds of online resources to use to become a successful YouTuber. The problem is that If you try to read all blogs or watch any video you
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SEO sits in the office chair and yells, “Create more relevant content!”, and Content Marketing responds. “Don’t’ worry, already on it!”. SEO is like the executive that makes demands and content marketing is like an efficient worker, fulfilling those demands to utmost precision. In a Venn diagram, you will see these two concepts overlapping each
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If you’ve come into contact with any digital agency that does SEO, you’ve probably been endlessly reminded to get MORE Google Reviews for your business. While on the one hand, it may seem obvious why you’d want as many positive reviews for your business as possible from a consumer psychology perspective; you may not be
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Creating an online course is a great way to share your valuable knowledge and skills with others. If done properly, it is also a tool to make money selling your courses online. We started selling online courses in 2016 and since then we have sold more than $400K worth of courses. Success did not come
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Choosing a web hosting company for the first time can be tricky, especially for non-technical users. There are so many hosting providers advertising all sorts of plans and a bunch of technical terms like shared hosting, VPS, cloud hosting, SSL that give beginners a headache. But, it doesn’t have to be this way. In this
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Online marketing success largely depends on how well you can gain traffic and convert leads into sales. This is a set of skills that business owners can develop with the right tools and resources and ebooks are a great means for this purpose. Companies love to give away free ebooks to build their reputation, but
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30-second summary: Social media has increasingly become a key avenue for the fate of brands’ online performance There is a relation between brand perception, social listening, customer service, and the eventual consumer spending power Here’s how social media marketers can make the most of social channels to drive business value In order to gain sales
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A 2021 study by HubSpot found that about 99% of people who have email accounts check them at least once per day. Additionally, more than 50% of respondents in that study said they check their email more than 10 times per day. Obviously, email is a fantastic way for small businesses to reach existing and
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What is Conversion Copywriting? Conversion copywriting is a science-based approach to using words to persuade customers to engage with your brand and ultimately purchase your products and services. According to Joanna Wiebe, founder of Copyhackers, landing pages that contain conversion copywriting increase leads by 25% or more. Conversion copywriting is based on data often collected
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The demand for digital marketers increases as many companies turn to online channels to grow their businesses. If you want to work as a digital marketer, there are a lot of concepts and skills you need to learn. To do so quickly, you may be tempted to take a digital marketing bootcamp. But is it
Is a Digital Marketing Bootcamp Worth It? Read More »
Coursera was founded in 2012 and has grown into one of the leading online learning platforms for self-paced learning. Students can sign up to take courses on a variety of subjects, taught by universities and industry leaders. Coursera is free to join and you can access a large number of courses without paying for a
Best Coursera Alternatives For Self-Paced Online Learning Read More »
Rate this post Believe it or not, there is no cookie-cutter way of assembling a digital marketing team. Even if there was, it’s always better to hire the best talent after thorough evaluation because your digital marketing team is the lifeblood of your organization. In this 21st century, when your digital marketing strategy can make
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Ranking well on search engines comes with a lot of hard work, knowledge, and expertise. There are many factors connected to this idea, and having good domain authority is one of them. A website or blog has little or no chance of appearing on Google’s first page without having a good domain authority. This is
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With Google’s New Algorithm update rolling out over the Summer, Google My Business (GMB) is now essential for any business to promote new products and services while placing their company ‘on the map’. TechWyse has helped our clients get more traffic to their websites and brick-and-mortar stores by optimizing their GMB with its new features
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One of the best ways to learn affiliate marketing is to enroll in an affiliate marketing course. When choosing a course, it’s important to find one that offers practical information on how affiliate programs work and teaches you realistic methods on how you can make money from affiliate marketing. We’ve reviewed and rated dozens of
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From digital marketing platforms to competitive analysis software, there are a wide variety of tools to help businesses handle the full spectrum of digital marketing activities. In this guide, you will find a list of the best digital marketing tools needed to manage your business’ online marketing. These are tools that we’ve been using for
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The term digital marketing is relatively new although the components that make up digital marketing have been around for a long time. It’s only in the last 10 years or so that marketers, SEOs, and the industry realized that for a complete Internet Marketing strategy you need to take advantage of all digital marketing channels.
What does a Digital Marketing Manager do? Read More »
WordPress is an open-source content management system that powers more websites than any other platform. What makes WordPress so popular is its flexibility and endless customization options. If you know how to use WordPress, you can build any kind of website you can think of. That said, this limitless flexibility can make it challenging to
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30-second summary: With search getting more sophisticated there will be a strong relation between user signals and influencers Google’s Multitask Unified Model (MUM) and the AIDA (Attention, Interest, Desire, Action) model will impact search intent and influence a business’ search visibility Intellifluence’s CEO, Joe Sinkwitz explains key concepts surrounding the impact of influencers on website
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What is Local SEO? If you are Googling ‘what is local SEO’, I am sure you already have an understanding of what SEO is. SEO (Search Engine Optimization) helps you rank your business at the top of search engines. Local SEO is when a person is searching for ‘XYZ near me’ on google. For example,
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