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SEO first appeared in the 90s. Back then, it was cutting edge, underappreciated, and, for the most part, poorly done. Algorithms were still in their infancy, and duplicate content, keyword stuffing, cloaking, and irrelevant backlinks were all the rage. However, things have changed. In today’s world, SEO is a mixture of complex factors that dictate […]
7 SEO Myths and Misconceptions That Refuse to Be Busted Read More »
Digital marketing isn’t easy, especially when you consider how quickly the best marketing practices can shift and change in the modern world. But that doesn’t mean some tactics don’t last through the waves. We’ve been in the marketing game for quite some time now (since 2002!), so we’ve learned how to build a marketing strategy
Digital Marketing Best Practices: 10 Tips to Improve Your Marketing Read More »
Have you heard of the skyscraper technique for SEO? Chances are, you’ve seen this technique being promoted, but you’re not sure if it will work for you. The great thing about skyscraping is that it can work for all kinds of businesses if you follow the correct process. Once you understand how the skyscraper technique
The Skyscraper Technique – A Quick Guide Read More »
As more and more businesses are shifting to digital-first, the need for innovative, cutting-edge content is considerable. It is becoming increasingly more challenging for businesses to create content that cuts through the noise and captures quality leads. Content amplification is a way to attract interest from the specific audience you want to reach by ensuring
Driving Quality Website Traffic with Content Amplification Read More »
30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The problem
Why killing your content marketing makes the most sense Read More »
Like any other skill, digital marketing has to be trained — It doesn’t come naturally to anyone. So with that being said, where and how you can build the digital marketing skills necessary to launch an excellent campaign? Going at the issue alone is a daunting task, but luckily you don’t have to. We’ve already
How to Improve Your Digital Marketing Skills (10 Powerful Tips) Read More »
Google Skillshop is worth your time and effort if you’re looking to further your digital marketing career. The online platform provides robust learning materials to build your skills and a set of certifications to validate your knowledge. In this guide, I’ll provide you a complete review of the Google Skillshop program, how it works, and
Is Google Skillshop Worth It? (Full Review) Read More »
30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their data but will do if rewarded Tracking pixels, CRM platforms, surveys, and encouraging interaction and registrations are all effective ways
Seven first-party data capturing opportunities your business is missing out on Read More »
Digital marketing services include activities that help promote a business digitally via the different online marketing channels. While in the past it was possible to find success by concentrating on one particular channel (for example SEO), this is no longer the case. To succeed in the competitive online space you need to take advantage of
What Services Do Digital Marketing Agencies Offer? Read More »
Email marketing is one of the most effective forms of marketing. It gives brands a way to engage their audience, build a community, and increase sales. Email marketing managers are responsible for overseeing the success of the company’s email marketing efforts. In this post, I’ll show you what it takes to be a great email
How to Become a Great Email Marketing Manager (Beginners Guide) Read More »
30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search giant still has a wealth of first-party data from its 270+ products, services, and platforms The Trade Desk’s 20 percent
The search dilemma: looking beyond Google’s third-party cookie death Read More »
30-second summary: Find out how Clubhouse differentiates itself within the sea of social media apps Clubhouse has turned its voice-only design from a potential constraint into its key strength Users are able to multi-task while staying on the platform as background chatter (like in a coffee shop!) Because the app is so new and fresh
Clubhouse: popular kids’ hangout or a true asset for brands’ community building? Read More »
30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like Spectrm use natural language processing
Going beyond keywords: how conversational insights take the guesswork out of marketing Read More »
eCommerce presents many opportunities for marketing professionals. If you want to make the most of these opportunities you must first learn eCommerce. When I first started my career (20 years ago), I received an MSC degree in eCommerce, in an effort to learn how the industry worked. But with today’s resources, it is far easier
How to Learn eCommerce Online (Beginners Guide) Read More »
30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember that every business is unique when it comes to deciding on budget allocation For any business in the software as a service (SaaS) space, data
Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket Read More »
Google penalties are the bogeymen of every webmaster’s worst nightmare. To get slapped with a search engine penalty means traffic flatlining, and reaching almost zero SEO visibility; it can take your site months to recover from the damage. When your SEO rank starts to slip, it is not always done in an explainable way. That
How to Avoid Google Penalties Read More »
Digital marketing is a rewarding career with many unique benefits. One of the best things about a career in digital marketing is that there are plenty of opportunities for digital marketers to work from home. Our agency has served clients in all continents for the last 20 years, exclusively through remote consulting. Even companies that
Can a Digital Marketer Work From Home? Read More »
Read 2 minutes Are your marketing campaigns stuck in a rut? Do you feel as though you’re putting in more work than ever just to get subpar results? It’s time for a fresh approach. In this article, we’ll review a few basic steps you can take to craft a winning digital marketing strategy. 1. Understand
How to Create a Winning Digital Marketing Strategy Read More »
30-second summary: Most marketers agree that creating content is a core business strategy SEO can help you capitalize on the content you’ve created and see lasting results Create content around common sales objections to improve the sales process Instead of going all-in on the best-case scenario of in-person events being able to happen in 2021,
Where do you take your marketing strategy from here? Read More »
