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Today, you have to think beyond simply ranking high on search engines. Users want more than just a simple website visit. Your visitors and customers are looking for an engaging experience. Search Experience Optimization (SXO) can help provide this. This merges SEO with user-centric design to help you attract visitors and keep them engaged. The […]
What is Search Experience Optimization (SXO)? Read More »
SEO can be explained as any effort you make to improve your website. But did you know there’s an important distinction between on-page and off-page SEO? Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimization. Off-page SEO entails, among other things, link building, social media, and local
What is off-page SEO? Read More »
Your site should be mobile-friendly. Because nowadays, most people are searching on Google with their phone. But what does it mean to have a mobile-friendly site? And where do you start? In this SEO basics article, you’ll find an overview of what you could do to improve your mobile site. Table of contents When is
How do you improve your mobile site? Read More »
SEO has a somewhat questionable reputation. In the past, people shared supposed tricks that would instantly get you to rank. But a lot has changed in the SEO world. So, are these tricks still true? Let’s take a look at what’s an SEO fact, and what’s SEO fiction! The origin of this reputation A lifetime ago,
SEO basics: SEO fact or fiction? Read More »
SEO is a HUGE thing – and who doesn’t love a checklist? Although SEO work is never done, there are many things you can simply cross off the list to ensure you’re optimizing your website not just for people but for Google as well. Want to work on your site’s SEO? Check out these things so
The SEO checklist for beginners Read More »
Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy leading your company, blogging, or making your customers happy with the necessary goods. SEO might not be top of mind at all times. Yet, you also know that higher rankings would most
6 essential tips to save time in SEO Read More »
To get traffic, you need people willing to visit your site. To get them to visit your site, you need to know what they are looking for, which words they use, and what type of content would fit their intent best. In short, you need a keyword strategy. In this SEO Basics article, we’ll take
What is a keyword strategy? Read More »
When we talk about SEO for WordPress, we often talk about creating the right slug for a page. Of course, we’re not talking about the slimy creature that eats your plants. So, what is this ‘slug’ then? And why should you optimize it? In this post, we’ll explain all you need to know about it.
What is a slug and how to optimize it? Read More »
At Yoast, we like to say: “Content is king”. But what does that mean? In short, it means you need content to rank. But not just any content. It needs to be meaningful and original. In this SEO basics post, we’ll explain why you need content to make your site attractive for visitors. We’ll also
What is thin content? Read More »
Do you want to outrank your competition? Then basic knowledge of technical SEO is a must. Of course, you also need to create great and relevant content for your site. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, it’s good to understand one of the most important concepts
SEO basics: What is crawlability? Read More »
Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) are using platforms like TikTok and Instagram instead of Google. This means your site’s popularity on social media ties into your SEO more than ever! But which social media should you focus on? With
How to use social media to reach your audience Read More »
Link building is an essential aspect of SEO. It helps search engines to find and rank your pages. You can write the perfect post, but if search engines can’t follow at least one link to it, it will most likely wait forever in vain for visitors to admire its outstanding content. For Google to find
What is link building? Read More »
Do you have a website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data from your website. You probably have heard of Google Analytics and Google
How to use Google Search Console: a beginner’s guide Read More »
Site structure is a vital aspect of your SEO strategy. Why? Because the structure of your website shows Google which pages of your site are most important. This means you can influence which content will rank highest in the search engines with your site’s structure. And good news: You can start improving your site structure
What is site structure and why is it important? Read More »
You might have heard about structured data, Schema.org, and JSON-LD. You might have even heard that it’s becoming more and more important to add them to your site. But what do these terms mean exactly? What is structured data? And what does it have to do with SEO? We’ll explain all of this, and how
What is structured data? Read More »
You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t overlook it if you want to rank high in Google. On top of that, we’ll
What is UX (and why bother)? Read More »
In this post, we’ll go into the basics of technical SEO. Now, discussing the basics of technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high-ranking site and a site that doesn’t rank at all. Technical SEO isn’t
What’s technical SEO? 8 technical aspects everyone should know Read More »
Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) are using platforms like TikTok and Instagram instead of Google. This means your site’s popularity on social media ties into your SEO more than ever! But which social media should you focus on? With
How to use social media (updated 2022) Read More »
Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy with leading your company, blogging, or making your customers happy with the goods they need. SEO might not be top of mind at all times. Yet, you also know that higher rankings
Save time in SEO with these 6 tips Read More »
Pexels SEO and business growth go hand in hand. It’s impossible to scale your B2B company without doing everything you can to appear on Google’s first page, but even organic lead generation drops off after the first result. Only 2.5% of internet users click the tenth position in Google. There’s no denying that the competition
To outsiders, PR may seem like a cakewalk. Just reach out and schmooze with journalists, influencers, and bloggers. And BAM, you get your coverage. But in reality, there is much more to being a PR professional than what first meets the eye. They’re constantly putting out fires and managing multiple moving parts, all while staying
The Best 7 Public Relation Tools Read More »
This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. Table of contents What is cornerstone content?
What is cornerstone content? Read More »
Writing blog posts requires skill. To keep your reader interested, you should think about the structure of your content and keep it enjoyable. If people like and understand an article, they will be much more inclined to share it with others – and that will increase your rankings. So, if you want to improve your
10 tips for an awesome and SEO-friendly blog post Read More »
A blog is a great marketing tool. It might feel like an ‘old-school thing’, but it’s still a really strong SEO tool in 2022. Google just loves great content! So if you’re thinking about starting a blog, I only have one thing to say: go for it! Let’s make 2022 the year in which you
How to start a blog Read More »
Once you finish a Yoast SEO academy training course, you get a shiny certificate of completion and a badge you can embed on your site or share on social media. This way, you can let everyone know about your newly acquired SEO expertise. Awesome! But how useful is an SEO certification, really? Does it make
SEO certification: How can you get it and why should you? Read More »
