SEO Basics

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What is search intent and why is it important for SEO?

What is search intent and why is it important for SEO?

SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site which leads to more sales and returning visitors. To get people to your site, you need to optimize your content for the right words. However, to increase your chances of ranking, convincing […]

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What is crawlability?

What is crawlability?

Ranking in search engines requires a website with flawless technical SEO and great, relevant content. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, if you really want to get the most out of your website and keep outranking the competition, some basic knowledge of technical SEO is a must.

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SEO for a new website: the very first things to do

SEO for a new website: the very first things to do

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website.

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The 6 most common SEO mistakes and how to avoid them

Not sure why you’re not ranking #1 for your focus keywords in Google? You might be making one of the mistakes a lot of site owners make. We see it happen a lot. From small local businesses to big corporate ones, lots of websites are making similar mistakes. Here, we’ll give you an overview of

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Building Brand Recognition Using SEO

Building Brand Recognition Using SEO

Search Engine Optimization (SEO) is something you must consider if you want to increase your company’s brand awareness. Although for many people SEO is the last thing on their minds when it comes to building brand recognition, it is a powerful marketing channel that can greatly increase the reach and trustworthiness of your company. We

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7 SEO Myths and Misconceptions That Refuse to Be Busted

7 SEO Myths and Misconceptions That Refuse to Be Busted

SEO first appeared in the 90s. Back then, it was cutting edge, underappreciated, and, for the most part, poorly done. Algorithms were still in their infancy, and duplicate content, keyword stuffing, cloaking, and irrelevant backlinks were all the rage. However, things have changed. In today’s world, SEO is a mixture of complex factors that dictate

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SEO Basics: What is keyword research?

SEO Basics: What is keyword research?

If you have a business nowadays, your website might just have become your lifeline. There’s no time to waste: Let’s get started with SEO and improve your rankings in Google. Keyword research is an essential first step. Here, you’ll find out what it is and which factors you should take into account. What is keyword

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How to improve your mobile site?

How to improve your mobile site?

Here’s the thing: your site should be mobile-friendly. This should be your number one priority. If you want to optimize your mobile site, you have to improve your site’s performance, plus you have to make sure that it offers users an excellent user experience. In this SEO basics article, you’ll find an overview of what

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