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1. Optimize Meta Titles, Descriptions, and Content Although meta titles and descriptions seem like old-school, regular SEO, these can have a significant impact on your local standing. To refresh your memory, meta titles and descriptions are HTML elements added to your website’s pages that are displayed in search results. Meta Titles The meta title is […]
5 Ways to Rule Local SEO Read More »
According to Search Engine Journal, 49% of marketers believe organic search delivers the best return on investment. However, most companies lack this potential because of technical issues that render their website uncrawlable and, hence, invisible in search engine results pages (SERPs). While on-page search engine optimization (SEO) addresses the content and off-page SEO addresses backlinks,
Ultimate Checklist for a Successful Technical SEO Audit Read More »
We’re all trying to increase our SEO authority and link-building is an important tool. But while the prospect of cheap links sounds alluring, it’s likely a poor investment. Google knows the difference between a link from the New York Times and one from your local weekly rag. It also recognizes the batch links that scam
Unmasking the Risks: Cheap Links and Their Threats to Your SEO Authority Read More »
A noindex meta tag is an HTML attribute that is used to instruct search engines not to include a particular webpage in their search results. This means that when a search engine crawls a website, it will not index the pages with the noindex meta tag. This can be useful when you don’t want a
Noindex Meta Tag 101: A Guide to Strategic Indexation in SEO Read More »
Blame it all on Covid. We learned that we can work anywhere with an internet connection. I’m going to be working from Istanbul in May. One of my colleagues now travels full-time–I think she’s in Bali right now. But with all of our logging from exotic locales, does local SEO still matter? Despite the global
Local SEO Still Matters: 5 Ways to Optimize for a Virtual Workforce Read More »
Reading Time: 7 minutes On March 27th, 2024, Google accidentally uploaded code to GitHub that would become one of its most significant leaks. Based on the commit history, the code stayed on GitHub until 7th May 2024. The more-than-month delay gave EA Eagle Digital founder and SEO practitioner Erfan Azimi enough time to make it
Everything You Need to Know About the Google Leak: Misstatements and API Revelations Read More »
Reading Time: 7 minutes An SEO audit cost can vary greatly depending on several important factors. A comprehensive audit of a large, complex website with many pages of content is understandably more expensive than a basic analysis of a simpler site. Additionally, other variables like the depth of analysis, hiring an agency versus a freelancer,
What Does an SEO Audit Cost and Why? Read More »
Reading Time: 6 minutes According to a DemandSage report, 60.67% of online traffic in 2024 was from mobile users. This, and the fact that Google prioritizes mobile-first indexing are big enough reasons to make mobile friendly websites a priority. Unfortunately, there’s a lot of outdated or inaccurate information out there. Rather than improving your SEO
SEO Tips for Building a Mobile Website Read More »
Reading Time: 8 minutes According to Ahrefs, 96.55 percent of all blogs receive no traffic. If you analyze the content on your website as well, it’s likely that many web pages don’t receive much traffic. This indicates that either your content doesn’t rank on the first page, or what you’re writing about doesn’t match the
Revamp Your Content Strategy: A Step-by-Step Guide to Conducting an SEO Content Audit Read More »
Effective Search Engine Optimization (SEO) is all about maximizing your chances of landing on the front page when folks search for your product or service. In the past, this meant you could take an aggressive approach to keyword marketing to rise through the ranks. While keywords haven’t gone away, SERP algorithms like Google have become
Inclusive Marketing: Connecting With Diverse Audiences for SEO Success Read More »
Reading Time: 6 minutes According to Gitnux, Amazon has over 9.7 million sellers worldwide, and interestingly, over 7.9 million sellers joined after 2019. The number is huge, and it is a big part of why Amazon is so competitive. If you are among the Amazon sellers who struggle with Amazon SEO, you need to understand
Decoding Amazon’s Search Engine Algorithm: What Sellers Need to Know Read More »
Reading Time: 11 minutes As the predominant web crawler accounting for nearly 29% of bot hits, Googlebot plays a crucial role in determining how users access information online. By continuously scanning over millions of domains, Googlebot helps Google’s algorithms understand the vast landscape of the internet and maintain its dominance in search with over 92%
Demystifying Google’s Web Crawling: The Role of Googlebot in 2024 Read More »
Reading Time: 7 minutes According to Ahrefs, about 73% of readers skim web content, and only 27% read it fully. You’ll need to master web content writing if you not only want to increase the time a user spends on your website, but also want to see them take impactful actions on your website that
Mastering Web Content Writing: Tips for Engaging Readers Read More »
Reading Time: 7 minutes EEAT is an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to assess the quality of content on a website. E-E-A-T helps Google determine which websites should be ranked higher in the SERPs based on their credibility and value that it provides to users. When
Reading Time: 6 minutes March saw Google release a core update, a helpful content update, and multiple spam updates to enhance the quality of search results. With all of these updates and those released by Google over the past decade, Google hopes to reduce unhelpful content in Search Engine Result Pages (SERPs) by 40%. Many
Everything You Need to Know About the Big March 2024 Core Update Read More »
Keyword research is part and parcel of search engine optimization (SEO). Finding and using the right keywords in your content can boost your search engine results page (SERP) ranking and attract the right audiences. Enter the Keyword Magic Tool. In the world of SEO, does this ring a bell? Offered by no less than SEMrush,
Leveraging Keyword Magic: How Addressing Keyword Mistakes Improves Your SEO Read More »
Reading Time: 8 minutes You’ve been running a comprehensive search engine marketing campaign comprising SEO and Google ads for your ecommerce store and have decent website traffic coming to it. The problem is that only a small percentage of those people who visit your website end up buying from you or subscribing to your newsletter.
Reading Time: 5 minutes If you’ve ever gotten quotes from SEO agencies, chances are you have seen SEO and online reputation management (ORM) being offered together. Or at the very least, spoken together in the same breath. But why is that? How exactly does your online reputation affect your visibility on search engines and your
How SEO and Online Reputation Management are Mutually Beneficial for Each Other Read More »
Reading Time: 6 minutes According to Ahrefs, 96.55% of web pages get zero traffic. While you can’t control whether search engines rank your pages or not, what you can do is optimize them using SEO tips that actually work for the best chances of success. If blog posts and articles are a big part of
SEO Tips for Writing Blog Post Headlines That Actually Drive Traffic Read More »
Reading Time: 2 minutes Once upon a time, in the digital realm of Vizion.com, there lived a spirited eyeball named Viz. He had been part of the Vizion team since its inception in 2005. Viz was a diligent and passionate mascot, always using his spyglass to search the vast landscapes of clients’ websites for ways
Viz Meets Vivi: A Valentine Love Story Read More »
In 2024, 68% of all user experiences are expected to start on a search engine. As the online world continues to expand, search engine optimization will be a top priority for business leaders going forward. Source: Oberlo From creating first-hand experiences to embracing AI personalization, there are a number of trends expected to dominate
Search Engine Optimization in 2024: 10 Trend Predictions From SEO Experts Read More »
[Above image is Midjourney’s idea of what making a mistake looks like] Search engine optimization (SEO) is alive and well, and has been since the dawn of the internet, and especially the dawn of Google in 1998. Search engine algorithms are in a constant state of flux. Google updates their algorithms around 400-600 times a
5 SEO Lessons and Tips for Your Business Learned from 17+ Years in the Industry Read More »
Reading Time: 12 minutes It should come as no surprise that the world of digital marketing (like so many other industries) is hyper-focused on artificial intelligence (AI) and advanced machine learning algorithms as we move into another new year. By now, we all understand that 2024 is likely to see more huge, economy-rattling advancements in
AI Strategies in 2024 – 29 Digital Marketing Experts Weigh In Read More »
Search Engine Optimization has become a core processor for a healthy business system. The primary and most crucial goal of B2B SEO is to drive organic traffic to the website and acquire the highest SERP rankings on search engines. B2B SEO has been a concern for organizations in their sales growth. This obligates stakeholders and
In August 2022, Google made it clear that content should be people-first, not just made for search engines. I always think of good content as that which will help people do their jobs. It’s content that is informative, easy to read and understand. It’s people-first content that utilizes SEO best practices to help it show
How a Resource Page Aligns With the Google Helpful Content Update Read More »
