Digital Marketing

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Father’s Day Marketing Campaign Ideas to Make the Most Out of it

Father’s Day Marketing Campaign Ideas to Make the Most Out of it

Read 5 minutes “The greatest gift I ever had come from God; I call him Dad! – Anonymous.” Father’s Day is always celebrated on the third Sunday in the month of June. This year it will be celebrated on June 21, 2021. It is widely believed that Mrs. John Dodd was behind the inception of […]

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Here’s how you can master your next seasonal digital marketing campaign

Here’s how you can master your next seasonal digital marketing campaign

30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly even expand them

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How to Hire a Web Developer? (9 Tips to Save Time & Money)

How to Hire a Web Developer? (9 Tips to Save Time & Money)

A web developer can help you complete many important tasks that you may not be able to handle on your own. At Reliablesoft we have experience hiring a variety of different types of developers to ensure our websites are always running at their best. In this guide, I’ll share what you need to know before

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Rich Snippets & Schema Markup on Google

Rich Snippets & Schema Markup on Google

Have you noticed a change in the way that Google showcases the results on their first page? Maybe even more than one change? Google is constantly evolving how they do things, but there’s one change that stands out the most here: beyond simply showing ten websites to click on, Google is dedicating more space and

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Google Launches First Half of Their Page Experience Update

Google Launches First Half of Their Page Experience Update

As of June 2, 2021, the first half of Google’s new page experience update has finally been launched after a long leadup with much anticipation. This update changes Google’s search algorithm by incorporating new signals for monitoring and evaluating page experience. These new page experience signals – along with existing page experience signals – now

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Quora and Reddit: Powerhouses for SEO and marketing in 2021

Quora and Reddit: Powerhouses for SEO and marketing in 2021

30-second summary: Reddit is the seventh most popular website in the US while Quora has a DR of 91 These factors make for great opportunities to build your brand’s online presence and enhance your E-A-T standing This comprehensive guide helps you take advantage of Quora and Reddit marketing Get ready to take advantage of the

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Top Free Online Marketing Courses of 2021 [100% Free]

Top Free Online Marketing Courses of 2021 [100% Free]

If you’re wondering how you can learn online marketing for free, you’re on the right page. This is the ultimate list of the best free online marketing courses of 2021. We’ve been in the online marketing training business for more than a decade and we curated this list to help you access the best training

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Chatbot Marketing Stats For 2021

Chatbot Marketing Stats For 2021

5 / 5 ( 8 votes ) Chatbot marketing stats are vital to elevate your business profits and improve user experience. If you are thinking of implementing a chatbot for your business, then you have made an excellent decision. But, before implementing chatbots in your marketing strategy, you should check the different chatbot marketing statistics

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Building Brand Recognition Using SEO

Building Brand Recognition Using SEO

Search Engine Optimization (SEO) is something you must consider if you want to increase your company’s brand awareness. Although for many people SEO is the last thing on their minds when it comes to building brand recognition, it is a powerful marketing channel that can greatly increase the reach and trustworthiness of your company. We

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The Best Digital Marketing Certificate Programs of 2021

The Best Digital Marketing Certificate Programs of 2021

Are digital marketing certificate programs a good way to learn digital marketing on your own? Do you have more chances of getting hired if you’re a holder of a marketing certification or a complete waste of time? We did our research and in this comprehensive review, you’ll learn everything you need to know about digital

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What is Conversion Rate Marketing? (Complete Guide For Beginners)

What is Conversion Rate Marketing? (Complete Guide For Beginners)

No matter what industry you’re in, the success of your business depends on your ability to turn online visitors into customers. Conversion marketing provides a way to increase the rate at which visitors become buyers. In this guide, I will give you a complete breakdown of what conversion rate marketing is, how it works, and

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7 SEO Myths and Misconceptions That Refuse to Be Busted

7 SEO Myths and Misconceptions That Refuse to Be Busted

SEO first appeared in the 90s. Back then, it was cutting edge, underappreciated, and, for the most part, poorly done. Algorithms were still in their infancy, and duplicate content, keyword stuffing, cloaking, and irrelevant backlinks were all the rage. However, things have changed. In today’s world, SEO is a mixture of complex factors that dictate

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Digital Marketing Best Practices: 10 Tips to Improve Your Marketing

Digital Marketing Best Practices: 10 Tips to Improve Your Marketing

Digital marketing isn’t easy, especially when you consider how quickly the best marketing practices can shift and change in the modern world. But that doesn’t mean some tactics don’t last through the waves. We’ve been in the marketing game for quite some time now (since 2002!), so we’ve learned how to build a marketing strategy

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The Skyscraper Technique – A Quick Guide

The Skyscraper Technique – A Quick Guide

Have you heard of the skyscraper technique for SEO? Chances are, you’ve seen this technique being promoted, but you’re not sure if it will work for you.  The great thing about skyscraping is that it can work for all kinds of businesses if you follow the correct process. Once you understand how the skyscraper technique

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Driving Quality Website Traffic with Content Amplification

Driving Quality Website Traffic with Content Amplification

As more and more businesses are shifting to digital-first, the need for innovative, cutting-edge content is considerable. It is becoming increasingly more challenging for businesses to create content that cuts through the noise and captures quality leads. Content amplification is a way to attract interest from the specific audience you want to reach by ensuring

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Why killing your content marketing makes the most sense

Why killing your content marketing makes the most sense

30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The problem

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How to Improve Your Digital Marketing Skills (10 Powerful Tips)

How to Improve Your Digital Marketing Skills (10 Powerful Tips)

Like any other skill, digital marketing has to be trained — It doesn’t come naturally to anyone. So with that being said, where and how you can build the digital marketing skills necessary to launch an excellent campaign? Going at the issue alone is a daunting task, but luckily you don’t have to. We’ve already

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Is Google Skillshop Worth It? (Full Review)

Is Google Skillshop Worth It? (Full Review)

Google Skillshop is worth your time and effort if you’re looking to further your digital marketing career. The online platform provides robust learning materials to build your skills and a set of certifications to validate your knowledge. In this guide, I’ll provide you a complete review of the Google Skillshop program, how it works, and

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Seven first-party data capturing opportunities your business is missing out on

Seven first-party data capturing opportunities your business is missing out on

30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their data but will do if rewarded Tracking pixels, CRM platforms, surveys, and encouraging interaction and registrations are all effective ways

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What Services Do Digital Marketing Agencies Offer?

What Services Do Digital Marketing Agencies Offer?

Digital marketing services include activities that help promote a business digitally via the different online marketing channels. While in the past it was possible to find success by concentrating on one particular channel (for example SEO), this is no longer the case. To succeed in the competitive online space you need to take advantage of

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How to Become a Great Email Marketing Manager (Beginners Guide)

How to Become a Great Email Marketing Manager (Beginners Guide)

Email marketing is one of the most effective forms of marketing. It gives brands a way to engage their audience, build a community, and increase sales. Email marketing managers are responsible for overseeing the success of the company’s email marketing efforts. In this post, I’ll show you what it takes to be a great email

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The search dilemma: looking beyond Google’s third-party cookie death

The search dilemma: looking beyond Google’s third-party cookie death

30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search giant still has a wealth of first-party data from its 270+ products, services, and platforms The Trade Desk’s 20 percent

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Clubhouse: popular kids’ hangout or a true asset for brands’ community building?

Clubhouse: popular kids’ hangout or a true asset for brands’ community building?

30-second summary: Find out how Clubhouse differentiates itself within the sea of social media apps Clubhouse has turned its voice-only design from a potential constraint into its key strength Users are able to multi-task while staying on the platform as background chatter (like in a coffee shop!) Because the app is so new and fresh

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Going beyond keywords: how conversational insights take the guesswork out of marketing

Going beyond keywords: how conversational insights take the guesswork out of marketing

30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like Spectrm use natural language processing

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How to Learn eCommerce Online (Beginners Guide)

How to Learn eCommerce Online (Beginners Guide)

eCommerce presents many opportunities for marketing professionals. If you want to make the most of these opportunities you must first learn eCommerce. When I first started my career (20 years ago), I received an MSC degree in eCommerce, in an effort to learn how the industry worked. But with today’s resources, it is far easier

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