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Structured data refers to the markup that helps search engines better identify and understand a web page. It helps search engines interpret a web page and its content more effectively. Structured data is considered important for search engine optimisation. However, according to an estimate, approximately 50 percent of brands are still not using structured data. […]
The importance of structured data Read More »
It is believed that Google has more than 200 search engine ranking factors. Google uses a combination of all or some of these search engine ranking factors to determine how each page should rank for each search query on the search engine results pages. However, we do not know what those 200 search engine ranking
A quick look into Google’s 6 big search ranking factors Read More »
Keyword research is usually the first and biggest aspect of any SEO strategy. A well-rounded, effective keyword research strategy helps you identify high-traffic, low-competition keywords that are not only relevant to your business and audience but also help generate MQLs and revenue. As you can guess, there is plenty that can go wrong. In this
6 common keyword research mistakes to avoid Read More »
Google’s recent Title Tag update has caused a significant disruption. It has affected roughly 20 percent of search results where Google is not showing publisher title tags. As a result, websites are losing traffic. The loss of traffic is attributed to poorly rewritten titles on the search engine results pages. It is important to note
Google’s “Titlepocalypse” causes a drop in search traffic Read More »
Landing pages — generally used for promoting products and services — can be a bit difficult to rank. They are obviously different from SEO-driven, long-form blog posts. Blog posts are more informative and educational in nature. The focus is more about providing relevant information to readers and educating them about a topic. You have more
A beginner’s checklist for ranking landing pages Read More »
We know that Core Web Vitals (CWV) would play a big role as a search engine ranking factor, but by how much? And is it really that big of a deal that some SEOs — and, especially, Google — have been making it? Google’s John Mueller recently confirmed the importance of Core Web Vitals and
Google’s John Mueller on the importance of Core Web Vitals Read More »
SEO or search engine optimisation is often the most cost-effective and consistent way to bring traffic and potential customers to your business website. However, many businesses still often ignore this traffic medium. There are multiple reasons why some businesses choose to ignore SEO: a lack of SEO understanding, poor experiences with shady SEO agencies in
Why your business needs SEO Read More »
Are you thinking of changing your brand name and domain name? There are many reasons why a business may want a rebrand. However, a rebrand — as exciting as it is — is full of pitfalls and potential issues one must avoid. One of the biggest and most common issues with a rebrand is the
How to mitigate SEO risk after a rebrand Read More »
Google is expanding the ‘About This Result’ panel with more information. Interestingly, this new information can help SEOs get meaningful insights into why a particular result was chosen and served. This information regarding the search ranking factors that Google used when selecting a search result can affect how SEOs strategize and prioritize certain ranking factors.
Google’s expanded ‘About This Result’ panel shares insights into search ranking factors Read More »
A website may have to be restructured or revamped for a variety of reasons: capturing new markets, repositioning, rebranding, etc. And while revamping or rebranding a website may seem harmless, it may have a significant impact on search engine rankings. It is important to note that a “revamp” could be a simple one (a simple
How revamping a website can affect search engine rankings Read More »
These Google core algorithm updates have become like London buses — one immediately after another. Google just rolled out a couple of updates in June — one of which was a core algorithm update. The core update was then followed by two spam updates in June. If you noticed a shift in your search engine
Google Begins Rolling the July 2021 Core Algorithm Update Read More »
HTTP status codes are a common sight for webmasters and SEO professionals. Each status code tells a different story, and it can share valuable insights into what’s right or wrong with your website. As you may know, HTTP status codes also show different types of errors that can inform you what is wrong with your
5 common HTTP status code and what they mean Read More »
Google has released a spam update on June 23, 2021. This is yet another Search Update that the company is calling a “spam update”. Furthermore, Google has also confirmed that they will run another “spam update” next week and will share the time it starts and concludes. Unlike Google’s core algorithm updates, these spam updates
Google released a spam update on June 23 Read More »
Content marketing is one of the most reliable ways to earn backlinks from other websites. However, it does not always work, and when it does, it takes a lot of time and effort. If you are short on time or budget, you are probably looking for a few quick ways that can help you earn
5 ways to quickly build backlinks Read More »
You have a great idea for a new content piece. But you are not sure if this should be a page or a post. Sounds familiar? There are many factors that should be considered when deciding whether something should exist on a page or a post, but SEO isn’t really one of those factors. It
Google explains how it sees pages vs. posts Read More »
Mobile is big in today’s digital marketing and SEO world. In many areas, mobile is now even bigger than desktop. That’s why you can’t afford to make any mistakes when it comes to mobile SEO. Here is a list of 5 big but common mobile SEO mistakes that you should avoid. 1. Slow website speed
5 big mobile SEO mistakes to avoid Read More »
Google has announced and started rolling out another broad core algorithm update earlier this month, on June 2, 2021. While broad core algorithm updates are somewhat common, what is more interesting is that this update will be followed by another core algorithm update next month, in July. This happened because the original plan was to
Google rolled out a broad core algorithm update on June 2, 2021 Read More »
Increasing efficiency and efficacy should always be your goals. You should be able to do better work in less time and with fewer resources. That’s where browser extensions can come in. Here is a list of 7 very useful Google Chrome extensions that can help performance marketers, SEO professionals, content creators, and bloggers streamline their
7 useful Google Chrome extensions for online marketers and SEOs Read More »
Search engine optimisation or SEO is a huge and dynamic field. For beginner online business owners and SEO professionals, it can become overwhelming and daunting. There are so many search engine ranking factors, Google algorithm updates, and best practices you need to follow. But what are some of the most important SEO things that you
6 important SEO parts you need to get right Read More »
Core Web Vitals are going to become a search engine ranking factor from May 1, 2021. Although it is a bit more nuanced, the core web vital scores depend on the loading speed of your website. This pops up an important question: will there be a consideration for websites that get a large percentage of
Core Web Vitals scores may be affected by slow internet speed Read More »
Google Search Console is an excellent tool for website owners and SEO professionals to not only improve the health of a website but also improve its search engine performance. However, very few people actively use Google Search Console to improve a website’s SEO. This is especially true in the case of beginners who are just
4 things you can do in Google Search Console Read More »
Google has updated the Google Search Console rich results report. The two changes are related to: The job posting report, and The FAQ and Q&A rich results report Changes to the FAQ and Q&A report were made earlier this month, on March 2, 2021. However, changes to the job posting report are more recent;
Two new changes to the Google Search Console rich results report Read More »
