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Google’s insight on the Helpful Content system and changing publishing dates

Google’s insight on the Helpful Content system and changing publishing dates

Google’s SearchLiaison recently provided valuable clarification on the workings of the Helpful Content System, which assesses the quality of website content. This initiative is particularly relevant for publishers and SEO professionals, addressing concerns about the system’s impact on website rankings. Understanding the Helpful Content System The Google Helpful Content Update, introduced in August 2022, marked […]

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How to integrate user-generated content into your SEO strategy

How to integrate user-generated content into your SEO strategy

In the digital age, where content is king, user-generated content (UGC) is a key component that is often overlooked.  This goldmine of authenticity has become a cornerstone for successful SEO strategies. In this article, we’ll dive into how UGC can enhance your SEO efforts and the best practices for integrating it into your digital marketing

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Mastering SEO in the Age of Google SGE Actionable Tips for Success

Mastering SEO in the Age of Google SGE Actionable Tips for Success

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential. Google’s Search Generative Experience (SGE) is a new paradigm that’s poised to transform the SEO game. According to a study, 77.8% of SGE-enabled searches now have AI results. Interestingly, the Fashion category has the most AI-generated SGE results — 99%. Are

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Google Finishes Rollout of October 2023 Spam Update

Google Finishes Rollout of October 2023 Spam Update

Google, the world’s leading search engine, has recently concluded the rollout of its October 2023 Spam Update. This update, which specifically targeted thin and misleading content, is a testament to Google’s ongoing commitment to providing users with high-quality search results. In this article, we will delve into the details of this update and explore how

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Google’s October 2023 Algorithm Update: What You Should Know

Google’s October 2023 Algorithm Update: What You Should Know

In the ever-evolving realm of online search, Google has once again taken center stage with not one but two significant algorithm updates: the September “Helpful Content Update” and the “October 2023 Core Algorithm Update.” In this article, we will talk about the latest October 2023 core algorithm update that Google just announced last week. October

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Google’s Confirmation: Quality Reigns Supreme in Search Indexing

Google’s Confirmation: Quality Reigns Supreme in Search Indexing

In a recent development, Google has officially confirmed what many experts have suspected for some time: quality is the paramount factor influencing search indexing. This confirmation may help SEO professionals and online businesses, prompting a deeper dive into the role of quality and its implications for search engine rankings. This confirmation came from Google’s Gary

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Google downgrades the visibility of rich results on SERPs

Google downgrades the visibility of rich results on SERPs

Google recently announced that it would be downgrading the visibility of rich results on Google search engine results pages (SERPs). This reduction will apply specifically to How-to and FAQ rich results. This update will roll out globally over the next week, until the mid of August 2023. According to Google, “We’re reducing the visibility of

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New survey highlights the importance of SEO basics

New survey highlights the importance of SEO basics

In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) has become an indispensable tool for businesses striving to make their mark in the online world. While many aspects of SEO have gained widespread attention, some fundamental elements often go overlooked. In particular, SEOs and content marketers do not pay enough attention to meta

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The Most Comprehensive Guide to Local SEO Ever: 2022 Edition

The Most Comprehensive Guide to Local SEO Ever: 2022 Edition

Welcome to our 16 chapter, 13,000 word guide to Local SEO. We believe this is the most comprehensive Local SEO guide on the ‘net. Please read through at your leisure, or download the PDF version of this guide Table of Contents: Introduction to Local SEO Google My Business Setup and Optimisation Bing Places Setup and

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Is the length of a page title a search ranking factor? Google answers

Is the length of a page title a search ranking factor? Google answers

More often than not, we see web page titles around 55 to 65 characters in length. That is also the advice and recommendation that most SEO professionals share, i.e., to keep the meta title length around that mark. But there doesn’t seem to be any concrete official guidance by Google on what the page length

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5 big SEO predictions from Google’s Search Relations team

5 big SEO predictions from Google’s Search Relations team

SEO is extremely dynamic. It is always evolving and changing.  SEO professionals need to stay up-to-date with all the news and recent algorithm updates to make sure they are making the right moves.  In addition, they also need to be able to see what’s coming in the future. This allows them to prepare for what’s

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How content benefits your business (and what to do)

Content is the lifeblood of any online business. Without high-quality and regular content, it is tough to imagine how an online business can succeed. The best part is that content is useful — in some way, shape, or form — in almost every aspect of your business. In this blog post, we take a look

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A beginner’s guide to recovering from core algorithm updates

A beginner’s guide to recovering from core algorithm updates

Google’s core algorithm updates are not that uncommon. Google’s search algorithm can be updated multiple times a year, and it can leave many websites in tatters after.  While the demotion in search rankings is a big nuisance, you can recover from it if you keep your calm and take the right steps. In this blog

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How to use Google Alerts in online marketing

How to use Google Alerts in online marketing

Google Alerts is an excellent tool that can be used by almost anyone — regardless of the industry. It is especially beneficial for online marketers to keep themselves updated about what’s happening on the internet, what’s new in the industry, what their competitors are up to, and identify any potential opportunities and areas of business

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The importance of structured data

The importance of structured data

Structured data refers to the markup that helps search engines better identify and understand a web page. It helps search engines interpret a web page and its content more effectively. Structured data is considered important for search engine optimisation. However, according to an estimate, approximately 50 percent of brands are still not using structured data.

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A quick look into Google’s 6 big search ranking factors

A quick look into Google’s 6 big search ranking factors

It is believed that Google has more than 200 search engine ranking factors. Google uses a combination of all or some of these search engine ranking factors to determine how each page should rank for each search query on the search engine results pages. However, we do not know what those 200 search engine ranking

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6 common keyword research mistakes to avoid

6 common keyword research mistakes to avoid

Keyword research is usually the first and biggest aspect of any SEO strategy. A well-rounded, effective keyword research strategy helps you identify high-traffic, low-competition keywords that are not only relevant to your business and audience but also help generate MQLs and revenue. As you can guess, there is plenty that can go wrong. In this

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Google’s “Titlepocalypse” causes a drop in search traffic

Google’s “Titlepocalypse” causes a drop in search traffic

Google’s recent Title Tag update has caused a significant disruption. It has affected roughly 20 percent of search results where Google is not showing publisher title tags.  As a result, websites are losing traffic. The loss of traffic is attributed to poorly rewritten titles on the search engine results pages. It is important to note

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A beginner’s checklist for ranking landing pages

A beginner’s checklist for ranking landing pages

Landing pages — generally used for promoting products and services — can be a bit difficult to rank. They are obviously different from SEO-driven, long-form blog posts. Blog posts are more informative and educational in nature. The focus is more about providing relevant information to readers and educating them about a topic. You have more

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Google’s John Mueller on the importance of Core Web Vitals

Google’s John Mueller on the importance of Core Web Vitals

We know that Core Web Vitals (CWV) would play a big role as a search engine ranking factor, but by how much?  And is it really that big of a deal that some SEOs — and, especially, Google — have been making it? Google’s John Mueller recently confirmed the importance of Core Web Vitals and

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Why your business needs SEO

SEO or search engine optimisation is often the most cost-effective and consistent way to bring traffic and potential customers to your business website. However, many businesses still often ignore this traffic medium. There are multiple reasons why some businesses choose to ignore SEO: a lack of SEO understanding, poor experiences with shady SEO agencies in

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Google’s expanded ‘About This Result’ panel shares insights into search ranking factors

Google’s expanded ‘About This Result’ panel shares insights into search ranking factors

Google is expanding the ‘About This Result’ panel with more information. Interestingly, this new information can help SEOs get meaningful insights into why a particular result was chosen and served. This information regarding the search ranking factors that Google used when selecting a search result can affect how SEOs strategize and prioritize certain ranking factors.

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How revamping a website can affect search engine rankings

How revamping a website can affect search engine rankings

A website may have to be restructured or revamped for a variety of reasons: capturing new markets, repositioning, rebranding, etc. And while revamping or rebranding a website may seem harmless, it may have a significant impact on search engine rankings. It is important to note that a “revamp” could be a simple one (a simple

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