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Member and brand engagement on LinkedIn is the strongest it’s ever been, with live streams increasing by 89% since this time last year, 6.3 million people attending virtual events on the platform, and 3 new professionals joining the platform every second. In addition to being a robust brand marketing platform, it has also become a […]
The Dos and Don’ts of LinkedIn Marketing Read More »
We’re all familiar with the saying that the only constant in life is change, and search engine optimisation is no different. Here are some emerging SEO trends and technologies, as well as insights on how to utilise them in campaigns. #1 – SEO A/B Testing You’re probably familiar with user A/B testing and the benefits
#4 SEO Trends and How They Impact Your Campaigns Read More »
If you want your digital marketing strategy to succeed, it’s important to keep track of the latest trends in consumer behaviour and the world of online marketing. Not only does this help you keep in touch with what’s new and give you some inspiration for your campaigns, but it also keeps you in touch with
These 4 Digital Marketing Trends are Shaping the Future of Business Read More »
All too often content creation becomes focussed on getting certain keywords in certain places and making sure specific topics are included, to the point where businesses can forget that ultimately, a human being is supposed to read and respond to it. Here’s why you shouldn’t leave the conversation out of content marketing. What is the
Today We’re Teaching You About Creating Conversational Content! Read More »
Social responsibility used to be a largely corporate gimmick or limited to the territory of charities and non-profits but all that has now changed! As consumer, awareness and concern has grown about how businesses operate and their impact on the communities and environment around them, so social responsibility has grown into a powerful positive trend.
Socially-Responsible Business – The Only Way to Be Read More »
Customer lifetime value (CLV) is how much a customer is expected to pay for your products or services during their lifetime. Ideally, you want this number to be as high as possible – but that means you have to work for it. All your competitors want that value to be diverted away from you and
How to Improve Your Customer’s Lifetime Value with Email Marketing Read More »
One of the reasons many businesses come to our digital marketing agency is to improve Google rankings for their website. In this article, our SEO team exploring a number of the most common reasons for a website not ranking and explain how you can go about improving this issue. #1 – Poor Keyword Placement and
#5 Reasons Why Your Website Isn’t Ranking on Google Read More »
