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The last few weeks have been a lot of fun for the digital marketing industry, with a deluge of fearful articles about how content writers, graphic designers, and other creatives are going to go extinct because of AI. So, why aren’t we sobbing on the phone to our mums, hiding under the bedcovers, and racing […]
Why We’re Not Scared of AI and ChatGPT Read More »
Customers are overwhelmed, tired of being treated like a number, and bored with mainstream products and services. It sounds like a nightmare for small businesses competing with the big dogs, but it’s actually a huge opportunity ready for the taking! After all, unique offerings, personal service, and authenticity are exactly what makes your small business
Small Businesses Keep Things Personal – and Win Big Read More »
The retail season is in full swing, and with spending hitting $47 billion and 5 million Aussies buying online monthly in 2022, no one can afford not to have an e-commerce presence! As online shopping has surged on a global level, Google has pivoted to do what it does best – help people find exactly what they
Google Shopping Updates are All About Finding Deals! Read More »
Every business needs a website. Today, it’s become as important – if not more so – than having a brick-and-mortar office or store. It’s central to your marketing efforts, the most effective way to reach new customers, and the key to driving revenue and customer satisfaction. Since it’s so central to the success of your
You’re Spending Too Much Money on Your Website Read More »
One of the most frequently asked digital marketing questions we get from our clients is, should I put my money into online ads or content/organic SEO? The simple answer is that you should do BOTH. And no, we’re not trying to upsell you on more services – we just want to get you the results
Great Content Drives Ads Profits Read More »
Ecommerce is thriving but it’s no time to sit back and relax – after all, the competition out there is fierce. Here are the top e-commerce trends and tips to keep your business booming, from our digital marketing team in Melbourne. Step #1 – Offer more ways to pay With e-commerce on the rise, there
Turn Up the Heat with These Revenue-Driving E-Commerce Trends! Read More »
Loads of organisations are still using Google Analytics Universal – but if you haven’t heard, it’s on its way out. In July 2023, it will officially retire and stop processing new hits. And that means now is the time to start researching and implementing something new. Here are the best alternatives to try out. #1
Change it Up! The Best Alternatives to Google Analytics Universal Read More »
Video should be an essential pillar in your online marketing, mostly because consumers can’t get enough of it! In 2020, 96% of internet users increased the amount of video they consumed – and this year, the average person is watching around 100 minutes of video content each day. And it’s not just funny pet videos and fails either
How Long Should I Make My Social Media Video? Read More »
You’ve got a lot to say, but you know that attention spans on social media are *ahem* pretty short. In fact, if you don’t grab a viewer by the eyeballs in the first few seconds, you’ve lost them forever. So, how do you share your wealth of information with limited character counts and an even
How to Make Your Social Media Posts Snap! Read More »
Today’s businesses are data-driven, with analytics reporting playing a fundamental role in how we understand customer journeys and experiences through multiple platforms and channels. As a result, Google’s analytics tools have evolved to provide more comprehensive and actionable insights from your databases – and that brings us to Google Analytics 4, launching in 2023. Here’s
Google Analytics 4 – Everything You Need to Know About the Next Analytics Evolution Read More »
If your website loads in 3 seconds or more, you’ve already lost almost half your customers, with 79% saying they’ll never return. On top of all that, page load speed is an SEO ranking factor, which means Google will push your pages lower and lower on search results, making you impossible to find. As you can see,
How to Make Your Website Load Speed Lightning Fast Read More »
SEO, or search engine optimisation, is all about making your website more visible in search engine results by making it more appealing to the algorithms from Google and others that evaluate their content. It drives organic traffic – visitors that arrive on your website through unpaid portals – and is one of the most valuable
The Pros and Cons of SEO Read More »
For websites, ranking on Google is a priority. After all, your site pages are no good if people searching for your products and services don’t see them. If you’re having trouble getting Google to show your pages in search results, chances are that you’re experiencing indexing issues. Here’s what these issues are and how to
Google Struggling to Index Your Website? Here’s Why Read More »
Google’s search algorithm is constantly evolving to create a better experience for users, which is great! And for businesses that want to make sure their customers can easily find them in search results, these updates have a huge impact on SEO. Here are the latest changes to inform your search optimisation strategy in 2022 and
Take Google’s Major Search Algorithm Updates in Your Stride in 2022 Read More »
In recent months, Facebook has started removing certain aspects of their ad-targeting options, with this starting to come into effect from January 19th. This is in response to the intense scrutiny the Facebook parent company, now known as Meta, has been facing over how their ad-targeting has worked in the past. For a company that
Facebook Interest Targeting – The Social Media Challenge of 2022 Read More »
Trends are an interesting bag of tricks, with solid advice mixed in with sparkling new ideas that glitter like gold but don’t always carry the same weight. In this article, our SEO specialists in Melbourne are looking at what’s in store for this year – and what to ignore. #1 – EAT stays on top
#5 SEO Trends for 2022 That Actually Matter Read More »
When it comes to digital marketing, it’s no secret that search engines call the shots. Over the years, organisations have learned that getting on with Google – and not taking costly shortcuts – is the only way to get ahead, and that means using any tool you can to help improve search page rankings. In
How to Use Customer Reviews to Get an SEO Boost Read More »
Sometimes the best thing you can do is go back to the basics. So, for this article, we’re discussing landing pages – what they do, why they, matter, and how to make them count in the competitive world of digital marketing. Here’s everything you need to know about this website design workhorse, from our team
Let’s Talk About Landing Pages Read More »
How to Write Great Ad Copy Paid ads are a cornerstone of a solid digital marketing strategy, but many businesses struggle to get the returns they are looking for on the ads they’re utilising. The most common reason for this is poor ad copy. You have a limited amount of space to get your message
How to Write Great Ad Copy Read More »
Social Media Basics to Get More Followers on Facebook – Quick Social media may be fun and creative, but it’s not easy. As social media marketing specialists, we have to stay on top of the latest trends and techniques 24/7, finding out what’s going viral, how content is affected by algorithms, new tools and features,
Social Media Basics to Get More Followers on Facebook – Quick Read More »
#4 Digital Marketing Trends, Visions, and Strategies for 2022 Nothing in life is predictable, but despite all that, having a plan and a vision is still essential! In the best situations, it gives you a roadmap to reaching targets and setting priorities that really matter. In worst-case scenarios, it gives you a solid foundation that
#4 Digital Marketing Trends, Visions, and Strategies for 2022 Read More »
It’s Time to Get on the B2B Ecommerce Bandwagon! Ecommerce has long been associated with B2C rather than B2B, with everyday consumers turning to online retail to find what they need without leaving the comfort of home. But the reality is that B2B e-commerce is actually the far more powerful industry! In 2019, B2B e-commerce
It’s Time to Get on the B2B Ecommerce Bandwagon! Read More »
How to Keep Your Emails Out of Spam Folders this Retail Season The holidays are on the horizon, and that means more than sunshine, barbies, and surfing – it means shopping—a lot of it. In 2020-21, we became one of the largest e-commerce industries in the world, bringing in $50.46 billion in 2020 (2% of the GDP)
How to Keep Your Emails Out of Spam Folders this Retail Season Read More »
Twitter – The Next Big Thing for E-Commerce In April, Twitter started its journey towards becoming a business platform with its testing of the Professional Profiles feature for brands. Now, it’s testing a new feature – the Shop Module – to see if the platform can make the leap to social selling and e-commerce giant.
Twitter – The Next Big Thing for E-Commerce Read More »
SEO, or search engine optimization, can be categorised as either on-page SEO or off-page SEO. On-page SEO refers to all the techniques you apply on your website itself – things like optimising service and product pages, adding keywords and meta data, and anything else that will increase rankings of each web page in search results.
What is Off-Page SEO and Why Do I Need It? Read More »
