Google Analytics 4 – Everything You Need to Know About the Next Analytics Evolution

Google Analytics 4 – Everything You Need to Know About the Next Analytics Evolution

Today’s businesses are data-driven, with analytics reporting playing a fundamental role in how we understand customer journeys and experiences through multiple platforms and channels. As a result, Google’s analytics tools have evolved to provide more comprehensive and actionable insights from your databases – and that brings us to Google Analytics 4, launching in 2023. Here’s … Continue reading “Google Analytics 4 – Everything You Need to Know About the Next Analytics Evolution”

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