Media advertising is the use of various media channels to reach a targeted audience. The channels available have grown significantly over the years. Periodicals expanded to radio, then television, and now digital technology increased those channels exponentially. Today’s advertisers have an abundance of media channels to choose from. Each of these channels can help to reach a specific audience segment. The most common channels can be broken down into a few categories
You’re reading A Guide to Media Advertising which was originally published on RankPay Digital Marketing Solutions .
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