Google Search is entering a new era. For more than two decades, advertisers relied on a familiar model. Users typed keywords into Google, reviewed a list of search results, clicked a website, and eventually converted into customers. Google Ads evolved around that behavior, with formats such as Search Ads, Shopping Ads, Display Ads, and Video Ads helping businesses reach people at various stages of the buying journey. Today, that model is changing. With the rollout of AI Mode, Google’s Gemini-powered search experience is becoming more conversational, personalized, and context-aware. Instead of simply returning a list of links, AI Mode can
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