In 2025, B2B content marketing is no longer just about publishing a blog post and waiting for leads to roll in. It’s an intricate blend of demand generation, buyer intent signals, and humanised messaging — all executed through a crowded martech stack and an evolving marketing funnel. Yet, with innovation comes complexity. 73% of B2B marketers say their content strategy is more difficult to manage than it was two years ago. Another 68% of B2B buyers now expect video marketing or interactive content during the buyer journey — shifting how we approach both channel prioritisation and content creation. Despite advances
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