Get Found Online: Simple Strategies to Improve Your Website’s Search Ranking in 2025

You’ve spent thousands building a fantastic website with a sleek interface and next-gen graphics, but it’s not bringing in the expected traffic. 

Little or no traffic means no leads to convert and, ultimately, no sales. For a blogging website, this means insufficient people to engage your in-article revenue-generating resources like ads or affiliate products.

The popular reason for this is a website’s lack of visibility on search engines such as Google and Bing. People can only visit a website they see on Search Engine Results Pages (SERPs).

In this blog, we’ll explore some simple and effective, yet highly trivialized, strategies that will boost your website’s search ranking and secure the top spot in 2025.

Importance of SEO for Businesses in 2025 and Trends

SEO has always been a top focus for every online business, which is unsurprising given that you need it to appear on search engines. As we’ve previously explained, showing up helps you gain traffic, which in turn becomes leads and possibly customers if your sales funnel is rightly positioned.

However, this doesn’t come without its challenges. SEO and businesses are in a Tom and Jerry chase, where Tom is the business, scrambling to catch up to Jerry—the always-changing search algorithms.

For instance, Google has released over 19 major algorithm changes, starting with the Florida update in 2003, which aimed to eliminate the keyword stuffing loophole, a popular ranking tactic. Since then, according to SEJ, there have been more than a thousand minor changes.

“How many can you keep up with? Well, not so much. But the basics of each algorithm change, whether for Google or Bing, remains the same—optimizing your website mainly for people and minorly for search engines”, says Jonathan Feniak, General Counsel at LLC Attorney.

So, while you might not be following up on Rankbrain and Fred updates in detail, you can easily overtake your competitors and gain a top share of traffic by following the simple visibility tactics we’ll discuss next.

6 Peanut Strategies to Drastically Improve Your Website’s Search Ranking in 2025

Let’s quickly hop on a few strategies to boost your visibility and increase effective traffic in 2025.

1. Optimize for User Experience (UX)

We know this sounds cliché already, given how many times you have heard it, but user experience is the bedrock of every successful strategy, including SEO. 

Imagine scrolling an e-commerce website to look for your favourite product because there’s no one-click search in the usual top corner. Or having to reload a page multiple times because of disruptive ads and whacky layouts.

Interestingly, these functionality issues are common, with over 42% of customers exiting a website due to them.

Source: Clutch

 

Search engines prioritize how their users feel (intent), whether they get the content they need (value), and how easily they get it. Often, these factors are determined by how long users interact with your page before returning to SERPs. 

So, if visitors spend less time because of some lags here and there, this leads to a reduced dwell time—the time a user spends on a webpage before returning to search results. This tells search engines you’re not providing the right experience or help.

Fun fact? Bing considers dwell time in its SEO algorithms, and based on Google’s occasional focus on user experience, it’s likely to be doing the same.

Source: Screenshot by User

 

So, how can you avoid this and optimize your website to provide the best experience?

• Prioritize mobile-first indexing and responsiveness

96% of users have come across websites poorly optimized or not even optimized for mobile at all, and 50% say they will leave such websites even if it belongs to their favourite brand. Moreover, search engine giants like Google use the mobile version of a site for indexing and ranking. So, if your website is not mobile-first indexed or responsive, you’ll not appear on SERPs.

To make your website mobile-first, Google recommends creating a version for mobile users with the same content as the desktop. It also advises serving separate URLs for both versions to ensure easy redirection depending on users’ devices but says you should use the same robot tag for successful crawling.

Source: Screenshot by User

You should also ensure the mobile design is responsive and can scale on all screens.

• Use clean, intuitive navigation

Help your users find what they need easily and fast. Place your important menus in the top bar, whether horizontally or vertically, for both desktop and mobile versions. If you have multiple links, say an e-commerce website, categorize them under a self-explanatory primary label.

Most importantly, reduce the touchpoints between your links and your user’s end page or target. The fewer touchpoints, the more satisfied your users will be.

• Boost page loading speed

Long loading times are a problem forso customers or page readers. Speed is also a direct ranking factor for search engines, speed is one of the direct ranking factors, which means compromise is not allowed. According to Tooltester, the average load time on mobile and desktop is 2.5 seconds and 8.5 seconds, respectively. 

Source: ThinkWithGoogle

 

But, of course, you shouldn’t work with that benchmark. Instead, aim to reduce your loading time on mobile to below 1 second on mobile and below 4 seconds on the desktop by using AMP (Accelerated Mobile Pages) delivery. 

You can also implement a CDN (Content Delivery Network) like Cloudfare for near-instantaneous loading on all devices and locations. Other steps include decluttering your codes, caching web content, and optimizing media files like images and videos for fast loading.

• Increase Readability

Gavin Yi, Founder and CEO of Yijin Hardware, says, “Factors like ambiguous call-to-actions (CTAs), unclear menu labels, unreadable font and layout, especially on smaller mobile screens, can negatively impact user experience and cause them to exist almost immediately. So, ensure you preview your website on different screens and adjust viewable elements.”

Use enough contrast for your CTAs and important sections, while using whitespace to make content readable. You should also increase the font size, preferably going for sleek but scannable fonts.

• Minimal pop-ups

Most importantly, on the list of user experience, minimize pop-ups. We’re all familiar with random ads popping up as you scroll down an article, those intrusive ads, and the newsletter you never asked for. While they’re crucial to your marketing or revenue generation, they can trigger the opposite results if improperly used.

There’s no hard-and-fast rule, but ensure each page has a maximum of one pop-up. Triggers like “Pop up when a user reads two-thirds of an article” or “Pop up when a user tries exiting” should also be present. You can do A/B testing to determine users’ responses.

Also, avoid showing the same or different pop-ups to the same user multiple times during repeated visits. This usually happens when a visitor has not taken an action previously but can be disruptive and overly persistent.

2. Focus on Quality Content

There are many ways to define quality content, but Google defines it as reliable, helpful, and people-first (engine-never) content.

Source: Google

 

Quality also means it’s personalized to your readers’ interests, a robust strategy that compels over 34% of customers to make unplanned purchases.

In 2022, Google released another update to boost content quality—the EEAT, which stands for Experience, Expertise, Authority, and Trust. The experience and expertise part mainly falls on the content writer, whereas Authority and trust majorly fall on your website or business reputation itself.

According to BrightEdge’s study, search engine updates have focused primarily on quality content, which is essential for a positive user experience. That makes it hard but a definite nut to crack.

Source: Screenshot by User

Sadly, the recent explosion in AI-generated content has diluted the internet and made content requirements more stringent. That means you have to do more actually to meet the “quality” threshold.

But here’s how you can:

• Create content based on Experience

Imagine writing an article on SaaS SEO when you’ve never actually done anything “SEO” before. Or creating a course for tourists to learn Latin when you’re barely near-proficient.

We both know you’ll end up regurgitating content from the internet, possibly from the top pages. And that’s not helpful. 

Your readers need fresh perspectives that are actionable and experience-backed.

So, when creating content, consider hiring a writer with insight and practical experience in the subject matter. Sometimes, expertise in that niche becomes necessary, too, as part of Google’s E-E-A-T core update.

“In rare cases where your writer lacks the appropriate experience, you can walk them through demos or practical setups of your product or the topic before putting together the content,” suggests Nora Sudduth, Founder and owner of Nora Sudduth Coaching.

• Use relevant examples and case studies

Examples are perfect ways to show, not just tell. 

You’re creating content on “Integrating AR for marketing”? Incorporate businesses that have done the same and how your readers too can.

You want to sell your cold email services? Bring in case studies of brands you’ve successfully helped.

Most importantly, create anecdotes to link different scenarios and help readers relate the topic to their daily lives.

• Add verifiable and recent data from reputable sources

Data adds credibility to every content. Normally, we’d recommend sourcing your data from personal research, as it builds you as an authority in the space.

But if you don’t have the resources to do that yet, you can reference the same from reputable sources. In the health niche, NCBI and PubMed are precise examples, whereas Datareporter and Statista are perfect for other industries.

Use number statistics to quantify your points and prioritize qualitative data in cases of arguments.

• Incorporate visuals to aid understanding

Visuals like infographics and relevant animations help you pass a message faster and in a less bulky approach.

Use expressive visuals, including icons and emojis, inside articles to boost engagement. Of course, you have to be moderate about visual incorporation, and they are optimized for SEO.

We also recommend using videos—usually embedded from YouTube. Gives your audience an alternative to text-only content.

• Be clear and valuable as much as possible

Avoid ambiguity and use simple, clear terms as much as possible. Unless you’re writing a poem or addressing linguistic audiences, keep it layman.

You should also provide actionable points with a nontechnical delivery, reduce fluff, and use a more active voice to keep readers in the moment.

• Regularly update and refresh older content

As always, even the best content loses relevance with time, and data becomes outdated. So, conduct regular audits to refresh and update your content.

Review data that are more than five to ten years back and replace them with more current ones.

3. Make Use of AI and Automation Tools

Artificial intelligence finds practical applications across all business needs; SEO is no exception. Okay, that doesn’t mean AI is a ranking factor considered by search engines (aha!), but it can help streamline many of your processes.

For instance, you can integrate AI into your SEO auditing process to quickly analyze vast data and identify patterns or opportunities that might be missed through manual audits. Additionally, they are able to detect technical SEO issues, such as broken links or slow-loading pages, offering solutions in real-time.

Here are some useful automation tools you can embrace to boost SEO:

• SurferSEO: Helps to optimize content for better search ranking.
• Jasper: Assists with creating SEO-optimized copies.
• ChatGPT: Can help review the loopholes in your content to create something more valuable.
• Automated web scraping tool like ScrapingBee: Assists with collating competitive data to improve SEO.
• Alli AI: Helps auto-generate schema mark-up.

Traditional SEO tools like SEMrush are also introducing useful AI features, such as an AI writing assistant and Contentshake, to speed up optimized content creation.

4. Master On-Page SEO Basics

On-page SEO focuses on optimizing the elements of your web pages, such as content, headers, meta tags, images, and internal links, to make them more relevant and accessible to users and search engines.

It’s important because it directly influences how well search engines and users understand your page or rank it for the right keywords. For instance, a Schema shows search engines the structure of your page and guides their crawlers to properly understand the type of content on it, whereas a header gives readers an overview of the page.

Boost your on-page SEO by doing the following:

• Optimize meta tags

Meta tags are snippets of text found mainly in a page’s HTML. They provide information about a webpage’s content to search engines and website visitors. This includes meta titles seen on SERPs and meta descriptions that brief visitors about your website.

Source: Screenshot by User

For effectiveness, use concise and clear meta headings that convey a message at a glance. Preferably, they should fit within the screen and be within 60 characters while also including your target keyword for the hosting page. Meta descriptions should also contain your keyword and not exceed 150 to 160 characters, according to Google.

• Update in-page Headers

H1-H6 heading tags are a way to show search engines and readers the structure of your content. The H1 primarily indicates the topic of focus and communicates relevancy to crawlers for effective indexing, whereas the lesser Hs are subcategories or points the page covers.

For user experience, ensure your header titles are within 70 characters and use H2-H6 to break your content for readability. Include your main keyword, just one, in each header to optimize for SEO and boost search rankings.

• Implementing structured data (Schema)

Schema markup is structured data that defines elements like products, reviews, and events. This improves search results and traffic generation by displaying rich snippets such as star ratings, prices, or event dates, making the page more attractive and informative to users.

Source: Screenshot by User

To implement, go to Google’s Structured Data Markup Helper Tool and insert the page you want to create a schema for. Choose your preferred data type—if it’s a product page, blog, review, or event, and fill in other details. Generate, copy your schema URL, and add it to the target page’s HTML to effect changes.

Source: Screenshot by User

 

Note that you need to do this for each of the pages you want to structure.

• Use relevant internal and external links

Internal linking helps search engine bots effectively crawl your website and redirect traffic juice to primary pages. On the user end, it helps your visitors find the next resources they need right within the current content, which in turn positively impacts dwell time.

When implementing it, ensure you primarily link pages that are content-relevant and provide value to readers. Use the cluster method, which combines pillar pages and spin-off pages, to create a resource glossary for your audience.

External links, or backlinks, are major ranking factors for Google and other search engines. Gain valuable backlinks to your web pages from relevant, high-authority websites. Stay away from spammy links, especially from low-level sites and blackhat SEO. What matters is link quality and relevance, not so much the quantity.

5. Embrace Video Content and Visual Search

88% of visitors will stay on a website if it has videos. That’s because visual content, including images, helps to communicate information faster and retention better than blocks of text. Besides, our brain processes visuals 60,000x faster than textual content.

Other than improving user experience and helping to pass your message succinctly, visuals contribute to SEO. For instance, there’s something called image SEO, in which search engines bring up a panel of images in response to certain keywords.

So, if you search for Pumpkin, tabs dedicated to the keyword will bring up optimized images and videos.

Source: Shutterstock

So, if you click on any of these images, it’ll take you to the original article hosting them. That’s directly bringing in traffic to your page. The same thing goes for video SEO.

To achieve this, start by compressing your images using TinyPNG or ImageOptim for faster loading without losing quality. Use descriptive, keyword-rich file names, and always add alt text to help search engines understand the image content while also improving accessibility.

For videos, upload only HD captures, with subtitles where possible, and add alt texts too.

6. Monitor and Adapt to Algorithm Changes

There’s no one-fits-all strategy, and it’s also important to note that trends or algorithms change. So, keep up with each search engine, particularly major ones like Bing and Google, and apply newer requirements as they come.

Before implementing any change, ensure you use A/B testing while backing up an original copy of your page to avoid breaking it. A/B testing helps you see which meta, headers, schemas, and other SEO elements bring more results before final integration.

You should also measure and understand the impact of the strategies we’ve discussed on your website. The Google Analytics tool provides useful insights on how your pages are scaling SEO, but more comprehensive tools like Ahref and SEMrush can also help. ScreamingFrog can help detect broken links and error pages that negatively impact SEO.

Advisably, you must conduct an SEO audit at least once a year, depending on the sophistication of your website.

Wrapping Up

Gaining new customers, generating revenue through ads and affiliate products, and boosting reputation are all ways of increasing online presence. We really can’t overstate the importance of getting found online, and the best way to do that is by applying the strategies we’ve discussed.

First, optimize your website for user experience. Search engines love that, and your visitors love it even more. Second, focus on building quality content—value, relevance, and results. Other steps include using AI to aid the SEO process, using simple on-page basics to boost the web front, and embracing visual content to aid both SEO and user experience.

Lastly, benchmark your current results against the previous, use A/B split testing to compare variations of your on-page elements and content, and stay up-to-date with changing algorithms.

 

For the latest digital marketing news, check out our blog. To book an appointment, call 416-410-7090 or contact us here. 

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