![Keyword Match Types in Google Ads & SEO [2023]](https://static.semrush.com/blog/uploads/media/8f/9c/8f9c08c40077b4b604e9081df81381af/test-template-06.svg "Keyword Match Types in Google Ads & SEO [2023]")
Learn how to use keyword match types in Google Ads: broad match, phrase match, and exact match.
https://www.semrush.com/blog/keyword-match-types/
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