There are many Facebook advertisers reporting conversion costs from clue to clue. Conversely, it burns because the advertising cost is low. There is a lot to do right now in terms of Facebook advertising costs. But obviously you need a budget before you start (if you don’t have unlimited funds). Here are three ways to reduce your advertising budget on Facebook.
1. Know Your Target Audience
Ideally, you need to know who is interested in your product or service. Start-up entrepreneurs or demanding entrepreneurs need to know who their target audience is. Is your product focused on women or men?
Knowing your target customers can help lower your advertising budget, as these people may be more interested in what you offer. Directing potential customers who do not comply with your relevant buyer will result in higher advertising costs. If they are successful, they do not pay attention to advertising.
2. Set Bids Limits
You can set a daily or life budget for Facebook ads. But did you know that you can also set travel limits? If you didn’t know me before, you know me now. Coupon limits are the same as names, and Facebook limits apps. For example, if you can pay $ 0.5 per click, you can set that amount to your app limit. Or Facebook may charge you $ 1 or more for each click competing with its competitors. App restrictions help you stay within your budget.
3. No holiday ads
During the holidays people tend to buy a lot of things online. The shopping craze encourages retailers and businesses to create Facebook ads to grab the attention of consumers, which has led to additional advertising costs for everyone.
Therefore, it is recommended that you do not advertise at such high times as Black Friday, Monday, Christmas, Thanksgiving, and other important holidays as you do not compete with many other companies. You can reduce advertising costs by using ads 365 days a year, anytime before or after the purchase period.
