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Paid search campaigns are a powerful tool for businesses to promote their brand, products, and services. However, without proper management, they can become inefficient and costly. One important aspect of optimizing paid search campaigns is the strategic use and management of negative keywords. Read on to learn more about what negative keywords are and why […]
Managing Negative Keywords in Paid Search Campaigns Read More »
30-second summary: SEOs must improve the efficiency of ecommerce shopping ad campaigns to meet consumer expectations of a hassle-free online experience Brands need to invest time, gather experience, and implement various new strategies to maximize their performance as the digital space is growing and evolving at a rapid pace Setting up something like a Google
Maximizing efficiency for ecommerce paid campaigns Read More »
30-second summary: There are many factors that affect your AdSense performance right from content quality, ad placements, media selection, and so on High traffic doesn’t directly indicate high earnings, in fact, some of your practices may be equivalent to handing out money to your competition Here are six informed steps to help you earn more
Google AdSense Guide: increase earnings and escape low CPC Read More »
30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember that every business is unique when it comes to deciding on budget allocation For any business in the software as a service (SaaS) space, data
Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket Read More »
There are many Facebook advertisers reporting conversion costs from clue to clue. Conversely, it burns because the advertising cost is low. There is a lot to do right now in terms of Facebook advertising costs. But obviously you need a budget before you start (if you don’t have unlimited funds). Here are three ways to
Three Easy Ways to Reduce Your Facebook Advertising Budget Read More »
