YMYL

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The new YMYL guidelines and what this means for marketers

The new YMYL guidelines and what this means for marketers

30-second summary: Your money or your life (YMYL) guidance has been updated to give more clarity on what Google is looking for within its quality rater guidelines Focusing on reputation, both of the person creating the main content and the website hosting the main content, is key YMYL trust isn’t just built on-site, off-site digital […]

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2021 Google updates round up: everything businesses need to win at search

2021 Google updates round up: everything businesses need to win at search

30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March Product reviews came under the microscope in April, with marketing and sales-centric language penalized

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