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Ultimate Checklist for a Successful Technical SEO Audit

Ultimate Checklist for a Successful Technical SEO Audit

According to Search Engine Journal, 49% of marketers believe organic search delivers the best return on investment. However, most companies lack this potential because of technical issues that render their website uncrawlable and, hence, invisible in search engine results pages (SERPs). While on-page search engine optimization (SEO) addresses the content and off-page SEO addresses backlinks, […]

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Google and Bing stress the importance of lastmod in XML sitemaps

XML sitemaps are essential for every site’s SEO strategy and are a big part of our core Yoast SEO product. Both Google and Bing have recently renewed emphasis on properly using the lastmod (last modified) tag in XML sitemaps. The leading search engines now advise site owners to use this feature properly for better crawling

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What’s technical SEO? 8 technical aspects everyone should know

What’s technical SEO? 8 technical aspects everyone should know

In this post, we’ll go into the basics of technical SEO. Now, discussing the basics of technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high-ranking site and a site that doesn’t rank at all. Technical SEO isn’t

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Indexing in Yoast SEO: What pages to show in Google’s search results

Indexing in Yoast SEO: What pages to show in Google’s search results

You probably want Google and other search engines to show most of your content in the search results. But most websites also have a few pages or posts that don’t need to be featured in those search results. So how do you tell Google what pages to show and which ones not to? This is

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What is an XML sitemap and why should you have one?

What is an XML sitemap and why should you have one?

A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, as they allow Google to find your essential website pages quickly, even if your internal linking isn’t perfect. This post explains what they are and how they help you

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