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E-commerce websites have come a long way since Amazon launched its pioneering platform in 1995. With the ever-increasing shift towards online shopping, it has become essential for businesses to establish a strong online presence. If you’re considering building a successful online store, this guide from our digital marketing and web development agency in Melbourne will […]
How to Build an E-commerce Website That Drives Sales Read More »
In the ever-evolving landscape of ecommerce, staying ahead of the curve is essential for small businesses aiming to launch and expand their online ventures. Enter Shopify, the trailblazer in providing essential internet infrastructure for commerce. With the launch of Shopify Editions Summer ’23, the platform has introduced over 10 transformative updates that are set to
Embrace the Future of Ecommerce with Shopify Editions Summer 23! Read More »
Today, websites have become the face of businesses, acting as crucial touchpoints for customers. However, the increasing prevalence of cyber-attacks poses significant risks to online businesses. With an average of over 30,000 websites getting hacked daily, website security has never been more critical. This article provides a complete walkthrough of website security from our web
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Google Analytics 4 has launched new conversion attribution settings, providing marketers with enhanced insights into the return on investment (ROI) of their Google Ads campaigns. Here’s how it all works, from our Google Ads agency in Melbourne. The latest update allows users to customise conversion attribution to either paid Google Ads campaigns or both paid
Google Analytics 4 Introduces Customisable Conversion Attribution Settings! Read More »
With advancements in machine learning and artificial intelligence, Google will continue to rely on its AI-powered algorithms to provide the most relevant and accurate search results. The search engine giant will continue to evolve to keep up with changing user behaviours, new technologies, and trends. Here are some potential SEO algorithm updates that could shape
The latest Google algorithm updates and what they mean for your website Read More »
In today’s digital era, YouTube has revolutionized how content creators showcase their creativity and reach a massive audience. With over two billion monthly active users, YouTube is undoubtedly the place to be for businesses, brands, and individuals who want to take their content to the next level. However, with so many videos being uploaded daily,
5 Benefits of YouTube SEO Read More »
Search Engine Optimization (SEO) is a crucial aspect of digital marketing. With millions of websites competing for attention on search engines like Google, getting your website to rank high in search results is more important than ever. One way to boost your SEO rankings is by using influencers to promote your brand. Influencers are people
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The 5 Best SEO-friendly Website Builder Software for 2023 Did you know that the top pages on Google’s search engine result pages have an average of 32% of click-through rate? And 75% of people never scroll past the first page. Your best bet for getting searchers to visit your website? Be on page 1. But
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Keyword research is a fundamental part of SEO. If you target keywords that are too competitive, you may never reach page one. And if you only target low-volume, long-tail keywords, you may never earn your website any significant traffic. Getting this balance right and understanding which keywords to target is the key to getting content
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The last few weeks have been a lot of fun for the digital marketing industry, with a deluge of fearful articles about how content writers, graphic designers, and other creatives are going to go extinct because of AI. So, why aren’t we sobbing on the phone to our mums, hiding under the bedcovers, and racing
Why We’re Not Scared of AI and ChatGPT Read More »
SEO is a cost-effective marketing strategy that helps you generate revenue for months, years, and even decades. To have an ongoing profitable SEO strategy, you have to tweak it with updates and trends. If you want to bring high-quality traffic to your website that generates long-term revenue with unlimited return potential, invest in SEO. Why
Why SEO Is Essential for Generating Long-Term Revenue Read More »
If something is too good to be true, it probably is. You might have heard this phrase growing up a lot and it may have influenced the occasional decision. But, is it right? Not when it comes to push notifications. There are many myths and misconceptions surrounding push notifications, which range from a negative SEO
Mask-Off: Unveiling the Biggest Push Notification and Web Performance Myths Read More »
Ecommerce is thriving but it’s no time to sit back and relax – after all, the competition out there is fierce. Here are the top e-commerce trends and tips to keep your business booming, from our digital marketing team in Melbourne. Step #1 – Offer more ways to pay With e-commerce on the rise, there
Turn Up the Heat with These Revenue-Driving E-Commerce Trends! Read More »
Google’s John Mueller shares tips on how to use alt text effectively in the context of SEO. Google’s John Mueller answered a question about how to use alt text for SEO in a Google Office-hours chat. Along the way, he debunked the myth that alt text is limited to 16 characters and offered SEO-friendly suggestions
Alt Text Best Practices in SEO Read More »
The world of digital marketing is ever-changing and complex. From new changes to Google’s algorithm to increasing organic competition, website owners have a lot to consider – and worry about – when it comes to their online performance. To some, the technicalities and complexity of search engine optimization (SEO) can be confusing to understand and
How to Use Journalism to Boost SEO Read More »
If you know your way around websites and have a basic understanding of SEO, then you may have come across different rel attributes like norefer, noopener, or nofollow. If you are wondering what they are and what they do then you have come to the right place. What are rel attributes? As you may already
What You Need to Know About Link Attributes Read More »
5/5 – (18 votes) Are you looking for a solution to fix the low text to HTML ratio error in SEMrush? SEMrush is an all-in-one marketing tool that offers various tools related to SEO, content marketing, and social media. SEMrush might display the low text to HTML ratio error when you run a site audit.
How To Fix Low Text to HTML Ratio in SEMrush Read More »
5/5 – (2 votes) The gradual rise in malware attacks and the threatened cyber security have made cyberspace a no-go zone. This spike in attacks laid predictable patterns in the past, and therefore, it’s not unprecedented. Among what threatens the prized cyberspace is the sudden influx of botnets that have frequently exposed the pitfalls compromising
What Is Bot Mitigation: Everything You Need To Know Read More »
Rate this post There are countless web hosts out there. Dozens? Hundreds? To make matters worse, they all sound awfully alike on the surface. How do you tell them apart when they basically all offer the same features? How do you peel back the marketing speak to objectively say one is better than the other?
A No-BS Cheat Sheet to Analyzing Web Host Performance Read More »
5 / 5 ( 2 votes ) Wix is one of the most popular web builders in the market today. This ecommerce platform has been around for years now, helping entrepreneurs to create an effective business website with no technical skills. Most experts prefer Wix for its ease of use, unique functionalities that suit both
Wix Review 2021 – The Best Website Builder Read More »
5 / 5 ( 1 vote ) A wishlist is one of the must-have and most important features of an eCommerce website. A wishlist is an opportunity for customers to save the product for future purchases. Customers can create a wishlist and add the products in which they are interested but not intend to buy
Why You Really Need A Magento 2 Multiple Wishlists Extension Read More »
5 / 5 ( 1 vote ) Increasing website traffic is significant because the biggest reason for the failure of a website is the lack of traffic. There are several reasons for low traffic like free web hosting, low-quality content, slow loading speed, and poor website structure. Beginners don’t consider these points while creating a
Top Ways To Drive Traffic To A New Website Read More »
5 / 5 ( 1 vote ) What exactly is typography? It is the practice and art of arranging font type so that it is visually appealing and easy to read. Choosing line lengths, specific typefaces, tracking, leading, and kerning are all involved in the arranging of the type. Furthermore, typography refers to the appearance,
7 Popular Typography Trends in Web Design Read More »
Find Out What Google Analytics 4 Can Do For Your Business The latest version of Google Analytics, the popular web analytics platform, has just been released! This version has improved integration with Google Ads, can pull YouTube conversions into the Analytics interface, and focuses on customer-centric measurement. In the near future, Google is planning to
Find Out What Google Analytics 4 Can Do For Your Business Read More »
5 / 5 ( 2 votes ) Do you own a Squarespace site and want to add a sitemap but don’t know how to do it? No worries, I am here to help you. There are over 4 million websites that are powered by Squarespace that means it is a popular CMS (Content Management System).
How To Create A Sitemap In Squarespace Read More »
