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Google is making huge steps in driving video marketing campaigns, with the release of Demand Gen and Video View campaigns! And the best part? It’s making video marketing even more affordable, simple, and accessible for small businesses! Google’s latest announcement brings exciting AI software tools designed to enhance video campaigns and boost demand. The introduction […]
Google powers up to boost your video marketing! Read More »
Google Analytics 4 has launched new conversion attribution settings, providing marketers with enhanced insights into the return on investment (ROI) of their Google Ads campaigns. Here’s how it all works, from our Google Ads agency in Melbourne. The latest update allows users to customise conversion attribution to either paid Google Ads campaigns or both paid
Want to Get More Sales? Keep Up With the Latest YouTube Marketing Trends! Read More »
Video marketing is quickly becoming one of the most effective ways of reaching out to customers and creating brand visibility in the online space, especially for small businesses. According to statistics, 85% of businesses are already using video marketing and 88% of these are reporting positive results. In addition, video marketing campaigns are shared on
How to measure the success of video marketing campaigns Read More »
YouTube has grown to become the second largest search engine in the world after Google (who owns YouTube). This growth has led to this platform becoming a marketing haven for businesses(even small businesses!) where you can reach millions of potential customers worldwide. With over 2 billion active monthly users, YouTube is one of the most
How to Create and Optimise a YouTube Channel for Marketing Your Business Read More »
When you think of YouTube videos in terms of digital marketing, you’re probably thinking of those ads that pop up before or during whatever it is that you’re watching. But this type of video marketing is getting much smarter and more user-friendly to both viewers and people marketing their businesses. After all, I don’t think
YouTube Marketing – More Than Just Ads Read More »
Over the past decade, video content has grown to become an essential part of the modern-day digital society. Many businesses have changed their marketing strategies by incorporating videos to communicate better with their target audience. […] The post How videos impact your SEO rankings appeared first on SE Ranking Blog. https://seranking.com/blog/videos-impact-seo-rankings/ #seotips #seo #digitalmarketing #searchengineoptimization
How videos impact your SEO rankings Read More »
30-second summary: According to various studies, videos help engage your page visitors as well as get them to remember your value proposition better and help them make purchase decisions When creating marketing videos to add to your landing page, keep them shorter than 2 minutes and position them prominently on the page Make sure to
Five video optimization tips to help boost your landing page conversions Read More »
In today’s digital age, video content is more popular and accessible than ever before. YouTube, in particular, has become a go-to destination for individuals and businesses alike looking to share their message and connect with their audience. As a business owner, it’s important to make a strong first impression on your potential customers. One way
5 Tips For Creating An Engaging YouTube Intro For Your Business Read More »
Everyone is talking about creating and marketing videos these days. The marketing benefits are clear: Videos spread well, generate engagements on social media and are able to still attract attention in our world of information overload. But can videos also enhance your SEO strategy? Well, we don’t know everything about Google’s ranking signals, so we
How do videos help your SEO strategy? Read More »
30-second summary: Videos engage and convert, and they also rank incredibly well in organic search, making them the perfect medium for converting searchers into buyers Videos can help guide customers to your brand at stage of the buyer journey Here’s how to create video content that caters to each stage specifically The process of acquiring
Using videos to optimize engagement in search-driven buyer journeys Read More »
Video content is possibly one of the most famous platforms today where numerous people spend a lot of their time-consuming content in different mediums. With decent internet and improved video quality being more accessible as the years go by, videos can definitely attract large numbers of traffic from varying sources. This is why improving your
Everything You Need to Know About Video SEO in 2021 Read More »
