Auto Added by WPeMatico
In December 2023, Google rolled out a significant update to its rules and guidelines concerning video indexation and rankings. The landscape has shifted, and it’s crucial for webmasters to adapt to these changes for optimal visibility in Google search results. What changed? In the past, any page with a visible video to Googlebot-video and appropriate […]
Google’s video search update: What’s new? Read More »
While we live in a video world, blogs aren’t going anywhere. As Cindy points out in her post about the future of blogging in a video-obsessed world, there’s still space for blogs and written content in a world dominated by short-form videos. As TV hasn’t precipitated the demise of books or newspapers, there is room
Integrating your video strategy with your blog strategy Read More »
One of the challenges with video marketing today is optimizing your content for distribution across multiple platforms, all presenting content in very different ways. What works well on YouTube will not automatically translate to TikTok. Even within platforms, there are different format options, e.g., YouTube shorts vs videos, Instagram posts vs stories. At least for some of
How do I optimize videos for various platforms and screen sizes? Read More »
There are many reasons why you may want to create a dedicated website for your videos. Perhaps you’re selling a course that you want to put behind a paywall. Maybe you’ve created a video series or podcast that requires its own branded home. Or maybe you just want to create an immersive environment for users
How to create a video website Read More »
Embedded videos are an increasingly important part of websites. And it’s easy to see why. They add an engaging and interactive layer to all manner of page types. But there is one problem: video files are big. Particularly on lower bandwidth mobile connections, they can be very slow to load. This can be a problem
How to stop videos negatively impacting Core Web Vitals Read More »
Nowadays, short-form content is all the rage. Just look at TikTok’s astounding popularity amongst younger generations. It has lead to the development of new and compelling video formats that are mostly found in feeds with a passive discovery mechanism. Or as the younger generations (ominously) call it: the algorithm. In this post, we’ll take a
How businesses should approach short-form video Read More »
Google Search Console is the best data source for tracking the traffic you are getting to video content on your website from Google search, as it provides data directly from Google about the queries actually driving traffic, and can be segmented by video search specifically. In this post, we’ll provide a quick summary of how
How to track video SEO performance using Google Search Console Read More »
Do you have two pages on your site that are practically identical yet necessary in order for your site to work? And do you need one of them to be indexed in Google search? Then you should use the rel=”canonical” tag. It’s a useful tool in any SEOs arsenal. But where can you find the
Common rel=”canonical” errors in video SEO Read More »
In July 2022, Google launched a new video indexing report in Google Search Console. This report will allow you to see how many pages Google has found, crawled, and indexed a video on, and much more. It’s incredibly useful because it helps you understand the foundation of your video SEO performance. Plus, the report also
How to use the new video indexing report in Google Search Console Read More »
When embedding a YouTube video on your website, you’ve probably discovered a minor but very annoying issue: YouTube embeds are not natively responsive. This means that when you’re viewing your web page on a mobile device for example, the video doesn’t properly resize with the rest of the page elements. This can negatively impact your
How to make YouTube videos responsive Read More »
Video can be an incredibly effective way of promoting products and services throughout a website. Especially on pages such as the homepage, product pages, and blog posts. This is particularly true for websites built through Shopify, where there are several quick and easy ways to add videos. In this post, we will discuss the various
How to add video content to Shopify Read More »
There’s no getting around it – video files are big. So big, in fact, that they accounted for 81% of internet traffic in 2021. Videos loaded on any given web page will likely be the largest asset a browser will have to deal with. Unless you are doing something extremely unusual (and probably inadvisable) with
Site speed tips for faster video loading Read More »
Everyone is talking about creating and marketing videos these days. The marketing benefits are clear: Videos spread well, generate engagements on social media and are able to still attract attention in our world of information overload. But can videos also enhance your SEO strategy? Well, we don’t know everything about Google’s ranking signals, so we
How do videos help your SEO strategy? Read More »
Google and Bing offer unique methods of video discovery, through https://google.com/video and https://bing.com/videos respectively. However, the way they discover, rank and present videos are very different. In this post, we’ll break down the ways in which the two platforms differ. And we’ll discuss what you need to do to make your videos well optimized for
Google Video vs. Bing Video: How does each search engine rank videos? Read More »
YouTube is the biggest video website in the world. Over a billion hours of video are watched each day. But while YouTube is the primary home for videos on the internet, there are other places worth uploading your videos to in order to reach a wider audience. In this post, we provide a comprehensive list
Beyond YouTube: Other sites to post your videos Read More »
We’ll start with a brief summary of YouTube ranking factors. Next, we’ll make a best-guess assessment of how they break down from a practical standpoint. YouTube ranking factors There are two core overarching groups into which YouTube ranking factors fit: relevancy and authority. Relevancy Transcripts and Visuals YouTube and Google have two main tools for
YouTube SEO in 5 minutes Read More »
Are you using YouTube to host and distribute your videos? Then one of the main ways you’ll want to drive views is through search. Not just search within YouTube itself, but Google search as well. In this post, we’ll go over the five core YouTube metrics you should be looking at on a regular basis
The 5 most important YouTube metrics for SEO Read More »
Video is a useful and powerful tool to use for your marketing communication. A video can help potential customers understand more about your business and what you’re offering. However, shooting a video is easier said than done. If you’re a small business with a small budget, you might have questions like: where do I start?
How to make a video to promote your business Read More »
You want to optimize your YouTube channel. You’ve done the research and stumbled upon YouTube tags. In theory, they sound like a great place to start if you want to optimize your videos. But did you know that YouTube tags aren’t especially important for discoverability? They can still be useful, though. Read on to learn
How many YouTube tags should you use? Read More »
An auto-playing background video is a popular feature for the homepage of many websites, from big ecommerce brands to B2B software and services companies. You can use the added visual interest to capture the attention of new visitors and show off your brand personality. With WordPress, it’s very straightforward to set up a video background.
How to optimize an auto-playing background video in WordPress Read More »
Getting YouTube videos indexed and ranking in Google search is, essentially, extremely straightforward. There are two steps you need to take. Step 1 is uploading your videos to YouTube and step 2 is setting the visibility to public. And… that’s it! Just by having your videos uploaded on YouTube and publicly available, they’ll be eligible
How to rank YouTube videos in Google search Read More »
As the world’s second-biggest search engine (after Google), and the world’s second-biggest social network (after Facebook), YouTube can be an incredibly valuable marketing investment for almost every business. The key to getting a consistently high number of views is to create a channel with a compelling offering. But unfortunately, very few businesses succeed in this
What makes a great YouTube channel? Read More »
Keyword research for YouTube SEO is a very different process than keyword research for Google and Bing. However, too often marketers take the research they’ve done for Google and apply the learnings directly to YouTube. This never quite works, because the things people search for on YouTube differs greatly from the kind of things they
How to do keyword research for YouTube Read More »
Google has made changes to the way they show page titles in the organic search results and the SEO community is up in arms. But that’s not all that happened this month. There was lots of SEO news in August 2021 and as usual, our resident experts Joost and Jono discussed all of it in
SEO news in August 2021: Google’s new title tag update, a new button on Twitter and more Read More »
If you’re trying to optimize your videos to get YouTube ranking them (as well as Google), then you need to do three things. Firstly, you need to understand what’s working. Second, you want to discover where there are opportunities to do better. And thirdly, you should assess how your search performance is progressing over time.
YouTube SEO: How to use analytics for your video strategy Read More »
