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In today’s digital era, YouTube has revolutionized how content creators showcase their creativity and reach a massive audience. With over two billion monthly active users, YouTube is undoubtedly the place to be for businesses, brands, and individuals who want to take their content to the next level. However, with so many videos being uploaded daily, […]
5 Benefits of YouTube SEO Read More »
30-second summary: Videos engage and convert, and they also rank incredibly well in organic search, making them the perfect medium for converting searchers into buyers Videos can help guide customers to your brand at stage of the buyer journey Here’s how to create video content that caters to each stage specifically The process of acquiring
Using videos to optimize engagement in search-driven buyer journeys Read More »
30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The problem
Why killing your content marketing makes the most sense Read More »
