video

Google is making huge steps in driving video marketing campaigns, with the release of Demand Gen and Video View campaigns! And the best part? It’s making video marketing even more affordable, simple, and accessible for small businesses! Google’s latest announcement brings exciting AI software tools designed to enhance video campaigns and boost demand. The introduction

Google Analytics 4 has launched new conversion attribution settings, providing marketers with enhanced insights into the return on investment (ROI) of their Google Ads campaigns. Here’s how it all works, from our Google Ads agency in Melbourne. The latest update allows users to customise conversion attribution to either paid Google Ads campaigns or both paid

Video marketing is quickly becoming one of the most effective ways of reaching out to customers and creating brand visibility in the online space, especially for small businesses. According to statistics, 85% of businesses are already using video marketing and 88% of these are reporting positive results. In addition, video marketing campaigns are shared on

YouTube has grown to become the second largest search engine in the world after Google (who owns YouTube). This growth has led to this platform becoming a marketing haven for businesses(even small businesses!) where you can reach millions of potential customers worldwide. With over 2 billion active monthly users, YouTube is one of the most

When you think of YouTube videos in terms of digital marketing, you’re probably thinking of those ads that pop up before or during whatever it is that you’re watching. But this type of video marketing is getting much smarter and more user-friendly to both viewers and people marketing their businesses. After all, I don’t think