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If you’re a business owner, it’s time to get on Instagram. The platform has over one billion monthly users and continues to grow. What’s more, Instagram is incredibly popular with young people aged 18-29. This is a demographic that’s notoriously difficult to reach through traditional marketing channels. But before you start posting away, it’s important […]
Planning Your Social Media Strategy for Instagram Read More »
With the rollout of Google’s new Helpful Content Update, it’s likely there will be some volatility in rankings and traffic over the coming weeks. With that in mind, we thought it would beneficial to kick off our SEO newsletter with a few hacks we’ve picked up to quickly diagnose a traffic drop. We’ll cover 7 different
7 Ways to Diagnose a Traffic Drop Read More »
Seeing rankings go from NOT IN TOP 100 to the first page of Google is what we live for as SEO specialists. Thank you rank tracking software! But a few days go by and you noticed that your website’s organic traffic is still low and it got you thinking – “my website is ranking on
10 Down to 7: Google Search Results is Shrinking! Read More »
As a business, it’s important to stay on top of the latest trends, especially when it comes to social media platforms. We all know the big ones — Facebook, Twitter, Instagram — but there are always new platforms emerging. And it can be hard to keep up. Here’s a short list of social media platforms
Up-and-Coming Social Media Platforms For Your Business Read More »
What to Pitch In Backlink Outreach? If you have NEVER gotten replies for the hundreds or thousands of emails you have sent to webmasters, this guide is for you. Here is how we build backlinks effectively. If you’re trying to jumpstart your SEO and looking for ways to do it, link building is surely something
4 Backlink Outreach Ideas You Can Pitch To Webmasters Read More »
In late September, Google announced a new algorithm update that would affect how sites are ranked. It’s designed to give users more helpful and high-quality results. But what does that mean for businesses? We’ll break down the details of the update and give you some tips to make sure your site doesn’t get hit too
Google’s New Algorithm: What you Need to Know Read More »
Did you know that most online searches have local intent? About 46 percent of all Google searches are from users looking for local information. This means that improving your local visibility gives you the opportunity to partake in this lucrative … How SEO Helps Your Business Get Seen by Your Local Audience #seotips #seo #digitalmarketing
How SEO Helps Your Business Get Seen by Your Local Audience Read More »
According to a study by Backlinko and Ahrefs, authoritative domains rank higher on Google’s SERPs. It’s proof that while domain authority (DA) isn’t a direct ranking factor that Google’s algorithm looks at, a higher domain authority score still directly correlates to higher rankings. But what makes a domain authoritative? How can you calculate your domain
How to Increase Domain Authority for Higher Search Engine Rankings Read More »
In our most recent SEO office hours session we discussed the question uttered (often in panic) by stakeholders and SEOs alike: Why Is My F@#k%*g SEO Tanking?! We’ll recap the topics LSG’s Andrew Shotland, CEO, and Karl Kleinschmidt, VP of SEO Strategy, covered like: How SEOs currently analyze a traffic drop without big data What
LSG has been on quite a ride over the past few years. We have grown from a scrappy team of 10 SEOs to a scrappy team of almost 30. I guess we were helped along by COVID pushing the entire planet online, but it wouldn’t have been possible without a great team of geeks and
30-second summary: Keep the title concise with meaningful rather than fluffy word (5 to 12 words) High-priority words should be placed at the start of the title which should be less than 70 characters in length Do not use any single word more than twice Use keyword phrases in the precise way they are searched
SEO best practice: How to write effective title tags in 2022 Read More »
Except this time the bullshit is not some miracle DTC kitchen gadget or a $250 course on how to rank #1 in Google. The bullshit I want to call attention to just happened at the United States Supreme Court when it reversed Roe v. Wade and set the country on a path to outlawing abortion.
Marketers Calling Attention to Bulls#%t, As Usual Read More »
The free version of Google Analytics, Universal Analytics, is the most widely used web analytics solution. The platform is so popular that it dominates 86% market share, making Google the market leader. But even though many consider Google Analytics the standard, there are reasons to ask if it is the perfect choice for your marketing
Google Analytics 4: drawbacks and limitations—is it worth sticking around? Read More »
Webmasters, site owners and search marketers – buckle up! The first Google broad core algorithm update of 2022 has officially landed and is expected to shake up the search results in the next two weeks or so. The May 2022 broad core update was launched o https://www.seoblog.com/seo-news-you-can-use-google-rolls-out-may-2022-broad-core-algorithm-update/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips
SEO News You Can Use: Google Rolls Out May 2022 Broad Core Algorithm Update Read More »
TL;DR – Local SEO Guide recently conducted research on three local business Directory websites. Our goal was to find new ways that directory websites could increase rankings and visibility with the traffic generated from user searches for listings in the respective directories. We found that directories that matched their title to the listings’ GBP had
SEO for Directory Websites: Name Consistency Theory Read More »
It’s a debate that’s been raging in SEO circles for years (and doesn’t seem to be close to ending anytime soon); which one is better for SEO purposes, subdomains or subdirectories? Many people ask whether it’s a good idea to migrate, for example, a blog or eCommerce store from a subdomain over to a subdirectory
Subdomain vs. Subdirectory: Which is the Better Way to Structure for SEO Purposes? Read More »
Conference recaps! They’re really for the people who went to the conference, aren’t they? Hopefully this will be a good substitute for those who didn’t make it, and will be a good refresher for people who did! I attended BrightonSEO for the first time in person this year, and it was fantastic. Also big shout out to
15 Things I Learned at BrightonSEO April 2022 Read More »
On March 31, Google announced the launch of Retail Search, a new discovery solution that could revolutionize eCommerce shopping as we know it. The tool is built to optimize product discovery for shoppers and empower merchants to reach their sales ta SEO News You Can Use: Google Launches Retail Search for eCommerce Sites #seo #seoservices #SEOServicesCompany
SEO News You Can Use: Google Launches Retail Search for eCommerce Sites Read More »
By Andrew Shotland | CEO/SEO Consultant, Local SEO Guide View the Slides here Forecasting model shown in this presentation: https://github.com/LocalSEOGuide/lsg-forecasting Presentation Overview In this Local U presentation, Local SEO Guide’s CEO, Andrew Shotland, explains the big questions around SEO forecasting. Namely, what SEO revenue forecasting is, what are the typical methods that are
Let’s dive into the marketing of non-fungible tokens (NFTs): a new form of cryptocurrency backed by Web 3 and blockchain technology that empowers entrepreneurs and creators with the ability to monetize their creative content in a whole new way. The hype behind NFTs has been growing steadily over the last few years as new platforms
Social Media Marketing for NFTs Read More »
https://www.gotchseo.com/nathan-gotch-interview/ #seo #seoservices #SEOServicesCompany #SeoServiceProvider #seoexpert #digitalmarketingtips #marketing #socialmediamarketing #socialmedia #webdesign #blogger #onlinemarketing #marketingdigital #contentmarketing #website #searchengineoptimization #advertising #internetmarketing #marketingstrategy #entrepreneur #digitalmarketingagency #ecommerce #webdevelopment #digital #design #marketingtips #sem #websitedesign #smallbusiness #graphicdesign
How to Grow Organic Traffic by 1300% (Like an SEO Pro) Read More »
Search marketing powerhouse Semrush plans to acquire Kompyte, a competitive intelligence automation platform offering game-changing, AI-driven competitive analysis capabilities. The announcement came on Feb. 28, marking an incredible milestone SEO News You Can Use: Semrush To Acquire Competitor Analysis Software Kompyte #seo #seoservices #SEOServicesCompany #SeoServiceProvider #seoexpert #digitalmarketingtips #marketing #socialmediamarketing #socialmedia #webdesign #blogger #onlinemarketing #marketingdigital #contentmarketing
SEO News You Can Use: Semrush To Acquire Competitor Analysis Software Kompyte Read More »
Gone are the days when going digital is just a nicety or an add-on for your businesses. With the pandemic going on, it has significantly affected everyone, including our lives and businesses. As of January 2021, there are 4 billion active internet users worldwide. People go online to stay connected during the pandemic. With the
Going Digital: 7 Doable Steps for Businesses Read More »
Did you know that 97% of your website’s first-time visitors leave (without purchasing!) to never return? I know, that’s a huge number. The reason for that is they want to get to know you first before purchasing. However, in the process of getting to know you, they could get distracted and end up just leaving
What is Retargeting Marketing? Read More »
There are various kinds of websites out there: from e-commerce websites, calendar websites, to-do websites, to purely informational ones that you don’t really get to interact with. We access these websites every day. Thing is, you can split these websites in two camps: dynamic and static websites. In this blog post, I’m discussing what a
The Easiest Dynamic Website Explainer You’ll Ever Need Read More »
