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Paid advertising is one of the most powerful ways for businesses to reach their ideal audience, increase brand visibility, and drive conversions. In Australia, search advertising has taken off, with a projected market volume of US$7.0bn by 2028. In fact, 17.08 million Australian shoppers used online shopping websites monthly in 2024, which is a 45% […]
How to Start Selling with PPC and Paid Advertising in 2025 Read More »
Quick question: What do you typically do with your old blog posts? Most likely, the answer is: Not much. If that’s the case, you’re not alone. Many of us in SEO and content marketing tend to focus on continuously creating new content, rather than leveraging our existing blog posts. However, here’s the reality—Google is becoming
Step-by-Step: How to Optimize Old Blog Posts for SEO Read More »
What’s the very first thing you do before deciding to visit a new business? If you’re like 95% of modern consumers, it’s to check out online reviews. After all, it would be a shame to waste your hard-earned money on subpar products or services. Reviews act as a form of social proof that something is
How to Get Google Reviews: A Local Business Guide for 2024 Read More »
Alright, I want to take a minute and talk just a little bit about SearchGPT—what it is, what’s going on, and whether you should adjust your marketing strategy for it. What is SearchGPT? SearchGPT is a prototype Search Engine that OpenAI is developing. They announced in July that they were working on this, but there’s
How Should I Adjust My Marketing Strategy for SearchGPT? Read More »
Noticing a dip in your website’s organic traffic can be frustrating, especially when the usual SEO tricks aren’t cutting it. If your organic traffic & revenue has been on a downward slide for six months or more, you’re not alone, a lot of major brands have been slipping and sliding right along with you since.
Is Your Organic Traffic Declining? Start Here Read More »
I asked my audience of over 100,000 SEO pros a … Keep Learning > The post How Long Does It Take to Learn SEO? New Study for 2024 appeared first on Gotch SEO Academy. How Long Does It Take to Learn SEO? New Study for 2024 #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing
How Long Does It Take to Learn SEO? New Study for 2024 Read More »
The Mangools affiliate program is a well-established choice for those … Keep Learning > The post Mangools Affiliate Program Review for 2024 appeared first on Gotch SEO Academy. Mangools Affiliate Program Review for 2024 #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website
Mangools Affiliate Program Review for 2024 Read More »
The Page Optimizer Pro (POP) affiliate program is a strong … Keep Learning > The post Page Optimizer Pro Affiliate Program Review appeared first on Gotch SEO Academy. Page Optimizer Pro Affiliate Program Review #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website
Page Optimizer Pro Affiliate Program Review Read More »
As you would expect, SEOs are poring over the Google API documents leaked this weekend. See Rand Fishkin’s and Mike King’s posts for more info. I thought it would be interesting to summarize all of the “Local SEO” relevant docs we can identify. Here is a summary of 271 Google API Docs and 461 attributes
Local SEO According To The Leaked Google API Documents Read More »
In our Ultimate Guide to Store Locators, we talked about how adding a basic set of State > City > Location internal links to search-only store locators can improve SEO performance for the Location Pages. A search-only locator page usually includes a store locator map and/or store finder that searches a number of locations to
Store Locator SEO Case Study – Simple But Effective Read More »
Local grid rankings reports have been a great local SEO tool for a while. They can give you a sense of how a business ranks across various areas of a city, county, etc. Here’s an example of BrightLocal’s grid rank report: We found these reports so useful, we built our own uglier version in Looker
Using Local Pack Grid Rankings for Competitive Local SEO Analysis Read More »
Hey Local SEOs! In 2014, LSG released N.A.P. Hunter, a free Chrome Extension that enabled you do to run several standard local business NAP (Name, Address, & Phone Number) queries at once, then export the Google results into a CSV. At its peak, N.A.P. Hunter had more than 4,000 regular users. It broke a few
The N.A.P. Hunter Chrome Extension is Back! Read More »
You’re here because you’re searching for “Surfer SEO group buy.” … Keep Learning > The post Surfer SEO Group Buy (The Truth) appeared first on Gotch SEO Academy. Surfer SEO Group Buy (The Truth) #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website
Surfer SEO Group Buy (The Truth) Read More »
I learned a lot at Pubcon’s 2024 conference in Vegas. You can’t say that about most trade shows. So I decided to share some knowledge on the best AI SEO tools recommended by the pros at the show on LSGSEO blog. And if you’re wondering what’s going on with the two separate sites – at
Every AI SEO Tool Mentioned At Pubcon Vegas Read More »
How do you do SEO for dentists? In this definitive … Keep Learning > The post SEO for Dentists: The Definitive Guide for 2024 appeared first on Gotch SEO. SEO for Dentists: The Definitive Guide for 2024 #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing
SEO for Dentists: The Definitive Guide for 2024 Read More »
Media advertising is the use of various media channels to reach a targeted audience. The channels available have grown significantly over the years. Periodicals expanded to radio, then television, and now digital technology increased those channels exponentially. Today’s advertisers have an abundance of media channels to choose from. Each of these channels can help to
A Guide to Media Advertising Read More »
2023 was a doozy in terms of SEO. The SERP landscape underwent radical changes, AI-generated content swept across the web like a plague, and Google’s updates were some of the most volatile in history. Google also announced and released SGE (in its testing phase, anyway) – which turned the SEO world upside down. What’s that?
SEO & Google Updates in 2023: A Walk Down Memory Lane Read More »
Bought a new domain and want to rank high fast? Some would say that’s hard to do, but Google’s John Mueller begs to differ. Someone on Twitter (now known as X) asked this now-deleted question: “Does the age of a … SEO News You Can Use: Domain Age Does Not Affect Your Ranking – Google
SEO News You Can Use: Domain Age Does Not Affect Your Ranking – Google Expert Read More »
Thanksgiving has been a whirlwind of search rankings as the November 2023 core update completes its rollout 26 days after it launched. This update now holds the record for the longest rollout, dethroning the August 2023 core update’s 16 days. … SEO News You Can Use: November 2023 Core Update Completes Its Rollout #seotips #seo #digitalmarketing #searchengineoptimization
SEO News You Can Use: November 2023 Core Update Completes Its Rollout Read More »
I’m giving away a free copy of The SEO Entrepreneur … Keep Learning > The post #Gotchmas 2023 appeared first on Gotch SEO Academy. #Gotchmas 2023 #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords
Responding to a Reddit question about location names, Google Search Advocate John Mueller advised content creators to lean on their own research instead of suggestions generated by search engine optimization (SEO) tools. Here’s the question from Reddit: “I write … SEO News You Can Use: Don’t Depend on Tools When Writing Content, Says Google Expert #seotips
SEO News You Can Use: Don’t Depend on Tools When Writing Content, Says Google Expert Read More »
Expect another round of search ranking volatility as Google releases the November 2023 Core Update on November 2. Aware of the slim time gap from the last core update (which was just a few weeks ago), Google also released … SEO News You Can Use: Google Releases November 2023 Core Update #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices
SEO News You Can Use: Google Releases November 2023 Core Update Read More »
Take a look at your rankings because Google has wrapped its core update as of October 19, 2023, 14 days after rolling it out. This core update was big since many websites saw ranking volatility during those two weeks … SEO News You Can Use: Google October 2023 Core Completes Its Rollout #seotips #seo #digitalmarketing
SEO News You Can Use: Google October 2023 Core Completes Its Rollout Read More »
Search engine optimization (SEO) has been an ever-evolving field since the dawn of the internet age. Just when marketers think they’ve got it all figured out, along comes a new development that changes the game. The latest of these developments? … The Rise of Voice Search: A New Frontier in SEO #seotips #seo #digitalmarketing #searchengineoptimization
The Rise of Voice Search: A New Frontier in SEO Read More »
Online perceptions can make or break a business today. It’s no longer just about in-person customer service and oil changes that go above and beyond. It’s about clicks, engagement, and online reviews that shape how people perceive your auto repair business. If you don’t know what your online reputation is, it’s time to find
Follow These Simple Steps To Check In On Your Brand Reputation Read More »
