The inner workings of search advertising in a cookieless world
30-second summary: As third-party cookies will eventually phase out and marketers search for alternate approaches, they may find themselves lost in a sea of data when attempting to measure and evaluate the impact Focusing on the quality of users instead of attributable conversions can mitigate the inconvenience of losing third-party cookies The shift from cookies […]
The inner workings of search advertising in a cookieless world Read More »