Technical SEO

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News SEO: How to optimize your news site

News SEO: How to optimize your news site

If your website is all about news, there’s a lot you can do to optimize it for search engines (and your users in the process). In this post, we’ll address some things you need to keep in mind, specifically when optimizing your news website. In other words, let’s talk about SEO for news sites. Table […]

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A Guide to Core Web Vital Metrics for eCommerce Sites

A Guide to Core Web Vital Metrics for eCommerce Sites

Unless you’ve been living under an SEO rock, you know the deadline for Core Web Vitals ranking signals is rapidly approaching. Starting May 1, Google will start using these metrics as contributors to Page Experience. It’s impossible to say exactly how these changes will affect organic performance and search engine results (SERPs) — but there’s

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Mobile parity: does your site offer a singular experience?

Mobile parity: does your site offer a singular experience?

You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to one thing: you should see your site as being a single thing. You shouldn’t have a ‘mobile site,’ as distinct from a ‘desktop site.’ You should have one site — which may use CSS to

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Preventing your site from being indexed, the right way

Preventing your site from being indexed, the right way

We’ve said it way back when, but we’ll repeat it: it keeps amazing us that there are still people using just a robots.txt files to prevent indexing of their site in Google or Bing. As a result, their site shows up in the search engines anyway. Do you know why it keeps amazing us? Because

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