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Reading Time: 12 minutes It should come as no surprise that the world of digital marketing (like so many other industries) is hyper-focused on artificial intelligence (AI) and advanced machine learning algorithms as we move into another new year. By now, we all understand that 2024 is likely to see more huge, economy-rattling advancements in […]
AI Strategies in 2024 – 29 Digital Marketing Experts Weigh In Read More »
Building and nurturing an email list is an essential aspect of many successful marketing strategies. When it comes to expanding your reach, Facebook offers a powerful platform to connect with potential subscribers and turn them into loyal customers. In this guide, we’ll explore effective strategies to leverage Facebook for growing your email list. Create Compelling
Using Facebook to Grow Your Email List Read More »
Social media is a powerful tool for businesses in the hospitality industry. It enables them to connect with their audience, showcase their offerings, and build lasting relationships with customers. With billions of active users on various social media platforms, leveraging the right strategies is essential to stand out and drive business growth. Whether you run
Social Media Marketing Best Practices for the Hospitality Industry Read More »
TikTok has emerged as one of the most popular social media platforms, offering businesses a unique opportunity to connect with a massive and engaged audience. However, achieving success on TikTok requires a well-planned marketing strategy. In this post, we will explore the key elements of effective TikTok marketing and why partnering with a digital marketing
A Guide to Effective TikTok Marketing Read More »
Conversational marketing is the ability to have 1:1 interactions in real time across multiple channels with prospects and customers. It allows for businesses to generate and nurture relationships, improve the online customer experience, and support consumers through the funnel from awareness to long-term supporter. Chat bots, messaging apps, and live chat are just a few
What is Conversational Marketing and Why is it Important? Read More »
With more than 4 billion people using social media and spending an average of 144 minutes per day on social media apps, these channels can be an extremely effective way to increase brand awareness, generate leads, and engage existing customers. A social CRM can be a helpful tool that allows businesses to engage with customers
Using Social CRM to Expand Your Network and Reach New Customers Read More »
As 4.62 billion people worldwide (54% of the world’s population) spend more time on social media in 2022, it’s no wonder that businesses are spending more time selling and promoting their products or services as well. Wouldn’t it be fitting to seize every opportunity social media holds for you as a business owner? Social media
Social Media Marketing: A Comprehensive Guide Read More »
Video marketing can no longer be just a small piece of your overall digital marketing plan. Now, it must be central to your outreach and retention efforts. Video marketing can boost engagement, increase sales, and offer a return on investment that shouldn’t be ignored. In fact, research shows: More than 50% of consumers want to
Incorporating Video into Your Digital Marketing Strategy Read More »
Now more than ever, small and big businesses place a huge amount of effort into their social media presence. Out of 17 social media platforms, 6 of them claim more than a billion active users per month. Facebook takes the top spot with its 2.8 billion users worldwide. Next to Facebook comes YouTube with 2.56
Grow Your Social Media Presence in 12 Steps Read More »
From content creation to scheduling, managing a social media presence takes a lot of work. Not only do you need to keep on top of your promotional campaigns and publishing calendar, but you’ll also need an up-to-date knowledge of various tools and platforms. When the social media rules and best practices are constantly changing, it’s
10 Best Social Media Management Courses (Free & Paid) Read More »
Are you a small business owner looking for cost-effective ways to promote your outstanding product or service? No matter how good our products and services are, smart marketing tools are critical for business growth. There are a plethora of free and user-friendly online marketing tools available today to reach your target audience and promote your
The Top 7 Free Online Tools for Small Businesses Read More »
If you’re paying attention to brands’ ads lately, most of them stir up our emotions. Every single ad you see or watch is heavy on emotional marketing. It’s not a mystery that we buy based on emotions. Our emotions play a huge role when it comes to our purchasing decisions. What is emotional
Emotional Marketing: The Ultimate Guide Read More »
Many businesses make efforts in connecting and engaging with their audience through different social media channels nowadays. According to Hootsuite, there are 1 billion messages exchanged between people and businesses on Facebook Messenger. Furthermore, 70% of customers expect companies to use social media for customer service. What do these numbers tell? If you are to
Social Monitoring and Social Listening: Are They Different? Read More »
30-second summary: Social media has increasingly become a key avenue for the fate of brands’ online performance There is a relation between brand perception, social listening, customer service, and the eventual consumer spending power Here’s how social media marketers can make the most of social channels to drive business value In order to gain sales
Social media marketing: four keys to boost lead generation and sales Read More »
As they say, content is the key to successful marketing. Today, most marketers use content marketing to not only educate their customers but also build strong relationships with them. At Dragonfly Digital Marketing, we specialize in creating meaningful content to help businesses of all sizes. Headquartered in the heart of Baltimore, Maryland, our team combines
Digital marketing is the way in which a brand connects with and influences habits of potential and existing customers. It is a core part of operating any business, regardless of size or industry. Digital marketing brings a brand’s advertising materials to the internet, apps, and social media – some of the main places people spend
What Does a Digital Marketing Agency Do? Read More »
