social media marketing (SMM)

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The creator economy boom, bust, and need for SEO!

The creator economy boom, bust, and need for SEO!

30-second summary: The content creator economy has created the influencer marketing boom which has been accelerated and growth heavy However, bubbling under the surface is a growing climate of inflated risk, unstable ROI, and a shooing-away of vital practices in lieu of, what can be perceived as, a “faster track” to success Influencer and CEO […]

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The future of gaming and streaming: a networking and SEO arsenal

The future of gaming and streaming: a networking and SEO arsenal

30-second summary: As the world starts to return to normalcy, the gaming and live streaming industry need SEO, social networking, and online marketing for continued growth I spoke with industry influencers Alinity, Matt Rehwoldt, and eUnited’s General Manager and VP, Matt Potthoff on the industry’s current scenario, the obstacle course for amplified audience engagement, and

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Clubhouse: popular kids’ hangout or a true asset for brands’ community building?

Clubhouse: popular kids’ hangout or a true asset for brands’ community building?

30-second summary: Find out how Clubhouse differentiates itself within the sea of social media apps Clubhouse has turned its voice-only design from a potential constraint into its key strength Users are able to multi-task while staying on the platform as background chatter (like in a coffee shop!) Because the app is so new and fresh

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