social media marketing

The Impact of Visual Content on Social Media Engagement: Trends and Tips

Social media platforms have become important spaces for brands to connect with their audiences. Visual content is especially critical for its ability to captivate, inform, and engage users. Read on to learn more. The Power of Visual Content Increased Engagement Visual content is processed faster by the brain compared to text. In fact, studies have […]

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AI Strategies in 2024 – 29 Digital Marketing Experts Weigh In

Reading Time: 12 minutes It should come as no surprise that the world of digital marketing (like so many other industries) is hyper-focused on artificial intelligence (AI) and advanced machine learning algorithms as we move into another new year. By now, we all understand that 2024 is likely to see more huge, economy-rattling advancements in

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Using Facebook to Grow Your Email List

Building and nurturing an email list is an essential aspect of many successful marketing strategies. When it comes to expanding your reach, Facebook offers a powerful platform to connect with potential subscribers and turn them into loyal customers. In this guide, we’ll explore effective strategies to leverage Facebook for growing your email list. Create Compelling

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Social Media Marketing Best Practices for the Hospitality Industry

Social media is a powerful tool for businesses in the hospitality industry. It enables them to connect with their audience, showcase their offerings, and build lasting relationships with customers. With billions of active users on various social media platforms, leveraging the right strategies is essential to stand out and drive business growth. Whether you run

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A Guide to Effective TikTok Marketing

TikTok has emerged as one of the most popular social media platforms, offering businesses a unique opportunity to connect with a massive and engaged audience. However, achieving success on TikTok requires a well-planned marketing strategy. In this post, we will explore the key elements of effective TikTok marketing and why partnering with a digital marketing

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What is Conversational Marketing and Why is it Important?

Conversational marketing is the ability to have 1:1 interactions in real time across multiple channels with prospects and customers. It allows for businesses to generate and nurture relationships, improve the online customer experience, and support consumers through the funnel from awareness to long-term supporter. Chat bots, messaging apps, and live chat are just a few

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Using Social CRM to Expand Your Network and Reach New Customers

With more than 4 billion people using social media and spending an average of 144 minutes per day on social media apps, these channels can be an extremely effective way to increase brand awareness, generate leads, and engage existing customers. A social CRM can be a helpful tool that allows businesses to engage with customers

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Social Media Marketing: A Comprehensive Guide

As 4.62 billion people worldwide (54% of the world’s population) spend more time on social media in 2022, it’s no wonder that businesses are spending more time selling and promoting their products or services as well. Wouldn’t it be fitting to seize every opportunity social media holds for you as a business owner? Social media

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Incorporating Video into Your Digital Marketing Strategy

Video marketing can no longer be just a small piece of your overall digital marketing plan. Now, it must be central to your outreach and retention efforts. Video marketing can boost engagement, increase sales, and offer a return on investment that shouldn’t be ignored. In fact, research shows: More than 50% of consumers want to

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Grow Your Social Media Presence in 12 Steps

Now more than ever, small and big businesses place a huge amount of effort into their social media presence. Out of 17 social media platforms, 6 of them claim more than a billion active users per month. Facebook takes the top spot with its 2.8 billion users worldwide. Next to Facebook comes YouTube with 2.56

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10 Best Social Media Management Courses (Free & Paid)

From content creation to scheduling, managing a social media presence takes a lot of work. Not only do you need to keep on top of your promotional campaigns and publishing calendar, but you’ll also need an up-to-date knowledge of various tools and platforms. When the social media rules and best practices are constantly changing, it’s

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The Top 7 Free Online Tools for Small Businesses

Are you a small business owner looking for cost-effective ways to promote your outstanding product or service? No matter how good our products and services are, smart marketing tools are critical for business growth. There are a plethora of free and user-friendly online marketing tools available today to reach your target audience and promote your

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Emotional Marketing: The Ultimate Guide

If you’re paying attention to brands’ ads lately, most of them stir up our emotions. Every single ad you see or watch is heavy on emotional marketing. It’s not a mystery that we buy based on emotions. Our emotions play a huge role when it comes to our purchasing decisions. What is emotional

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Social Monitoring and Social Listening: Are They Different?

Many businesses make efforts in connecting and engaging with their audience through different social media channels nowadays. According to Hootsuite, there are 1 billion messages exchanged between people and businesses on Facebook Messenger. Furthermore, 70% of customers expect companies to use social media for customer service. What do these numbers tell? If you are to

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Social media marketing: four keys to boost lead generation and sales

30-second summary: Social media has increasingly become a key avenue for the fate of brands’ online performance There is a relation between brand perception, social listening, customer service, and the eventual consumer spending power Here’s how social media marketers can make the most of social channels to drive business value In order to gain sales

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Dragonfly Digital Marketing Named as Maryland’s Best Content Marketing Firm on Clutch Leaders Award

As they say, content is the key to successful marketing. Today, most marketers use content marketing to not only educate their customers but also build strong relationships with them. At Dragonfly Digital Marketing, we specialize in creating meaningful content to help businesses of all sizes. Headquartered in the heart of Baltimore, Maryland, our team combines

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What Does a Digital Marketing Agency Do?

Digital marketing is the way in which a brand connects with and influences habits of potential and existing customers. It is a core part of operating any business, regardless of size or industry. Digital marketing brings a brand’s advertising materials to the internet, apps, and social media – some of the main places people spend

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