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With Google getting a whopping total of six algorithmic updates and four core updates in 2023, you can bet the search landscape is more complicated (and competitive) to navigate nowadays. To succeed in SEO this year, you will need to figure out what items to check and optimize to ensure your website stays visible. And […]
Comprehensive Technical Checklist to Boost your SEO in 2024 Read More »
Ever felt that some of your keywords don’t perform as well as before? And are you wondering why other companies outrank you in Google? Then it might be smart to do a quick competitive analysis. Because in most cases, it’s not necessarily your site that’s performing worse; it’s other sites doing better. Luckily, if you
Benchmarking SEO: Do a competitive analysis Read More »
At Yoast, we believe that the best SEO strategy is a holistic approach. With a holistic approach, SEO has a lot of “teammates” that have to work together. Simply optimizing your page titles isn’t enough. You also need to work on aspects like site speed, great content, and user experience (UX). In this post, we’ll
Where SEO and UX meet on your site Read More »
As someone working on SEO, you must understand the importance of site speed. You must realize that fast sites equal happy users and happy search engines. PageSpeed Insights is an invaluable tool from Google that can help you optimize your website. It enables you to improve your rankings by giving you everything you need to
Google PageSpeed Insights helps make your site faster Read More »
We’ve said this time and time again: a fast website is necessary for SEO. In a sea of similarly good (or not-so-good) results, Google will favor fast pages that can deliver a good user experience to searchers. If your goal is to attain higher rankings and drive organic traffic from Google, you need to speed
How to speed up your WordPress website: 12 tips to start optimizing website for speed Read More »
For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential customers — are getting better at recognizing true quality. Also, you should keep an eye
SEO in 2023: Your chance to shine! Read More »
Page speed is one of the factors which determines whether you get a good ranking in Google. Page speed is a ranking factor, and its importance keeps growing. In this post, we’ll discuss how to check your page speed and which tools can help you do just that. Read on! Why is page speed important for
How to check page speed: tools and suggestions Read More »
In this day and age, page speed is everything. Not a day goes by without a new article, Google representative, or SEO expert telling us that optimizing for speed is among the most important things you should do for your website. And they’re right, of course! Page speed influences SEO in many ways. Here’s an
What is page speed, and how does it influence SEO? Read More »
Is your page not attracting the number of people you thought it would? Or are you wondering what you can improve to get your page higher up in the search results? And to get people to stay on (and come back to) your site? There are a few things you can do to give your
10 tips to improve the quality of your page Read More »
There’s no getting around it – video files are big. So big, in fact, that they accounted for 81% of internet traffic in 2021. Videos loaded on any given web page will likely be the largest asset a browser will have to deal with. Unless you are doing something extremely unusual (and probably inadvisable) with
Site speed tips for faster video loading Read More »
In this post, we’ll go into the basics of technical SEO. Now, discussing the basics of technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high-ranking site and a site that doesn’t rank at all. Technical SEO isn’t
What’s technical SEO? 8 technical aspects everyone should know Read More »
Although it also brought many good things, 2021 was a year to forget for most of us quickly. So let us take a look at next year. For most sites, SEO in 2021 is not much different from the past couple of years: you still need to improve the same, but you need to set
SEO in 2022: Your chance to shine! Read More »
Some time ago, Google announced Web Vitals — a new set of metrics to measure websites’ speed and user experience. Last year, Google announced that these metrics would make their way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. This update is now
Page experience: a new Google ranking factor Read More »
It’s been a busy month for SEO news! We’ve had lots of Google updates and the start of the Page experience rollout. Plus loads of new Google Business and Shopping features — is Google the new high street? Finally, don’t miss our first look at WordPress 5.8, and a brand new search engine called Brave.
SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more Read More »
A tutorial to higher rankings for WordPress sites This is the original WordPress SEO article since 2008, fully updated for 2021! WordPress is one of the best content management systems when it comes to SEO. But even though it gets a lot right “out of the box,” there’s much more that you can do to
WordPress SEO: the definitive guide Read More »
A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and a whole new editing experience in WordPress. Our SEO experts Joost de Valk and Jono Alderson discussed the latest SEO news in April 2021 in our monthly webinar. If you’ve missed it, or simply want
SEO news in April 2021: More time for your Core Web Vitals Read More »
“If only I could simply wave my wand and have a super fast website!” This has probably crossed your mind as well, right? Optimizing site speed and user experience is a lot of work and gets technical — and complicated — really fast. Most site owners or managers quickly need to talk to their developers
5 ways to improve your Core Web Vitals Read More »
