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SEO Copywriting: The Ultimate Guide to Creating Branded Content That Ranks #1

SEO Copywriting: The Ultimate Guide to Creating Branded Content That Ranks #1

SEO copywriting significantly helps in creating valuable content to improve a website’s search engine rankings. It makes a brand searchable, trustworthy, and very credible. In turn, it can help make a traffic-generating and profitable blog, create engaging marketing resources, and improve brand awareness. Another benefit of search engine optimization copywriting is that it can provide […]

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Six things missing from your competitor research

Six things missing from your competitor research

30-second summary: There are ways to save and optimize your SEO budget, here’s how Start with creating an “at a glance” report comparing your competitors’ key metrics. Find interesting trends to look further into! Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors? Identify your competitors’

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How to use PageRank for ecommerce websites

How to use PageRank for ecommerce websites

30-second summary: The PageRank still exists and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key role A well thought linking strategy both internally and externally for your ecommerce site can amplify search visibility Google expert, Susan Dolan and Founder of leading agency NOVOS, Samuel Hurley share an ecommerce SEO guide

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RankBrain: The Effects of Machine Learning on SEO

RankBrain: The Effects of Machine Learning on SEO

Search engine optimization (SEO) is one of the cornerstones of digital marketing. As business continues to shift to digital, Google’s page ranking algorithms continue to shift as well. In fact, their algorithm changes between 500 and 600 times per year. Google’s priority is delivering the best, most accurate results to its search users. In order

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The importance of accurate keyword difficulty scores

The importance of accurate keyword difficulty scores

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KD scores are useful in building SEO strategies, filtering out ineffective keywords Low competition keywords give an advantage in attracting traffic Some KD calculating tools may be inaccurate due to the use of limited parameters Semrush has developed a new formula

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Will you show Gary Vaynerchuk support?

Will you show Gary Vaynerchuk support?

He is a good friend, he has 15+ million-plus social media followers, is Chairman of VaynerX, and active CEO of VaynerMedia – a digital marketing agency you might have already heard of. Go to SESlingshots.GaryVaynerchukMedia.com and get your website on Google’s first page. Search engine optimization (SEO) is the number one form of advertising in

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Design systems and SEO: does it help or hinder SERP achievements?

Design systems and SEO: does it help or hinder SERP achievements?

30-second summary: All the copy and strategic use of keywords in the world will not impress search engines if your web design is not fit for purpose The design of your website or web app is linked intrinsically to user experience, which in turn impacts your Google quality score and SEO performance Website design must

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Here’s how you can master your next seasonal digital marketing campaign

Here’s how you can master your next seasonal digital marketing campaign

30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly even expand them

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Diagnosing a traffic drop? Just breathe!

Diagnosing a traffic drop? Just breathe!

30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality, loss of PPC budget, and many other factors When it comes to organic search traffic decline, it is often caused

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UX: an important SEO ranking factor

UX: an important SEO ranking factor

30-second summary: The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s After years of analyzing data, I found that UX is a critical ranking factor for SEO If you’ve exhausted all your SEO techniques but still don’t see a considerable movement on

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Mobile-first and Core Web Vitals: connecting the dots for page experience success

Mobile-first and Core Web Vitals: connecting the dots for page experience success

30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to be informational in nature Retail, in particular, could see significant disruption if second-tier retailers receive a boost Across all sectors,

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Four ways to use your website data to discover missed sales opportunities

Four ways to use your website data to discover missed sales opportunities

30-second summary: Analyzing and understanding website data helps enhance potential sales and conversions Google Analytics records the exit rate of specific website pages, helping you pinpoint exactly where users abandon your sales filter Google Tag Manager can help identify if users are leaving forms uncompleted, leaving you tantalizingly close to conversion without sticking the landing

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