SEO Updates

Ho, ho, ho, Merry spam update!  Just one day after completing the December Core Update, Google announced a new Spam Update that will take approximately one week to roll out.  That means the update will finish right around Christmas time, which is something that site owners probably aren’t happy about. The good news is this […]

March 5th marked the beginning of Google’s most significant core algorithm update since the infamous Penguin update of 2012.  First off, this is no ordinary core update, as it includes major changes to multiple core ranking systems – and it introduces brand-new spam policies.  Not only that, but Google has now fully incorporated its helpful

February was an eventful month for Google, as they officially announced partnerships with internet juggernauts Reddit and Pinterest.  Google Ads users can now run ads on Pinterest, which opens up a new range of possibilities for marketers running paid ads through Google.  The partnership with Reddit focuses more on improving the quality and convenience of

Google doesn’t want to rank websites that have poor user experiences, which is why it created the Core Web Vitals test back in 2020.  Just as a physician checks your vitals to ensure you’re in good health, the Core Web Vitals test does the same thing for websites.  The only difference is that Google checks