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Benefits of a Mobile-First Website

Benefits of a Mobile-First Website

In 2021, unique mobile internet users numbered 4.32 billion, meaning more than 90% of the global internet population uses a mobile device to go online. Mobile devices include smartphones or tablets that can connect to the internet. With more than 15 billion mobile devices operating worldwide, prioritizing a mobile-first website is critical when it comes […]

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Your SEO writing checklist for 2022

Your SEO writing checklist for 2022

SEO writing plays a critical role in implementing your content marketing strategy. And even though SEO writing can seem complicated, the right set of guidelines can help you create good posts easily and to great effect. In this post, we’re sharing our SEO writing checklist for 2022. Here are ten tips covering what makes a

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7 SEO Lessons You Can Learn From Pokemon Go

7 SEO Lessons You Can Learn From Pokemon Go

5/5 – (18 votes) The pop culture and social media crazed around Pokémon Go, Nintendo’s wildly successful augmented reality (AR) game, has everyone glued to their phones. And, as a digital business owner, you may learn something from Pokémon Go’s techniques for capturing the attention of its target audience. The simplest approach to achieve this

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What You Need to Know About Link Attributes

What You Need to Know About Link Attributes

If you know your way around websites and have a basic understanding of SEO, then you may have come across different rel attributes like norefer, noopener, or nofollow. If you are wondering what they are and what they do then you have come to the right place.  What are rel attributes? As you may already

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Optimizing Your Website for Voice Search

Optimizing Your Website for Voice Search

Voice search technology allows people to search for things online using voice prompts. They can ask questions to their phones, watches, and even devices like Amazon Echos and Google Nests, and expect accurate answers to their questions and information that meets their needs. Voice search was initially introduced by Google in 2011, but as artificial

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4 Key Factors That Affect Your Local SEO

4 Key Factors That Affect Your Local SEO

It’s become a common occurrence for people in the digital marketing world to combine Local SEO and SEO together as if they are one. Local SEO and SEO can benefit both sides and help your business grow, however, they need to be approached in different ways.  Local SEO focuses on sending signals to directories and

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Using Google Analytics to Market to Your Target Audience

Using Google Analytics to Market to Your Target Audience

Digital analytics from your website provides some of the most useful information available in understanding how to market to your target audience. In fact, a Deloitte study cited by Forbes states that of business respondents, 49% say that analytics helps them make better decisions. Google Analytics, in particular, provides critical tools for understanding your users

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Seven Google alerts SEOs need to stay on top of everything!

Seven Google alerts SEOs need to stay on top of everything!

30-second summary: The search landscape is very dynamic and almost impossible to stay abreast of While an SEO and search marketer’s email inbox can be overwhelming, it can also be a powerhouse that helps you stay in the loop of industry developments and keep an eye on the competition These must-have, free Google email alerts

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Best Tips to Choose the Right Keywords for Your SEO Campaign in 2021

Best Tips to Choose the Right Keywords for Your SEO Campaign in 2021

Are you planning to launch an SEO campaign to boost organic traffic to your website? Not sure how to find the right keywords for your website? If that’s the case, you’ve come to the right place. When it comes to keyword research, you’ll have many questions because it’s one of the most significant aspects of

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RankBrain: The Effects of Machine Learning on SEO

RankBrain: The Effects of Machine Learning on SEO

Search engine optimization (SEO) is one of the cornerstones of digital marketing. As business continues to shift to digital, Google’s page ranking algorithms continue to shift as well. In fact, their algorithm changes between 500 and 600 times per year. Google’s priority is delivering the best, most accurate results to its search users. In order

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Are Google Reviews Really That Important for SEO?

Are Google Reviews Really That Important for SEO?

If you’ve come into contact with any digital agency that does SEO, you’ve probably been endlessly reminded to get MORE Google Reviews for your business. While on the one hand, it may seem obvious why you’d want as many positive reviews for your business as possible from a consumer psychology perspective; you may not be

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What is People Also Search For or People Also Ask [Updated]

What is People Also Search For or People Also Ask [Updated]

People Also Search For (PASF) is an SEO Strategy for 2021 and beyond. As Google continues to add variety and make the search engine results pages (SERP) increasingly dynamic, business owners and search engine optimization (SEO) professionals alike can quickly become overwhelmed. It may not seem like it at first glance; these changes present several

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6 Ways SEO Helps You Drive Traffic to Your Website in 2021

6 Ways SEO Helps You Drive Traffic to Your Website in 2021

In today’s post, I’m going to show you 6 ways SEO helps you drive traffic to your website in 2021 and beyond. Let’s start. Most companies that invest heavily in their website’s interface, content, and overall user experience, often find themselves wondering how to garner traffic on their website. They create a great website and

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