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When to Update Blog Posts and Why It Matters in SEO

When to Update Blog Posts and Why It Matters in SEO

Content is the backbone of any successful website. And when it comes to SEO, it’s not just about having great articles – it’s about ensuring that your content remains fresh, relevant, and high-quality to stay visible and competitive online. To do that, you need more than just new content, you also need to know when […]

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Everything You Need to Know About Google Local Guide Program

Everything You Need to Know About Google Local Guide Program

If you manage a Google my Business account, you may have seen a few reviews from users with a star symbol right by their name – and you may have even noticed the title “Local Guide.” This is a feature called the Google Local Guide Program, and it’s something your business can tap into. What

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Effective Strategies for Optimizing Local SEO for Multiple Locations

Effective Strategies for Optimizing Local SEO for Multiple Locations

As your business grows, the idea of expanding to multiple locations and tapping into new markets eventually becomes a possibility. And getting to this point can be exciting for business owners– but it’s also a complex process that involves the application of different strategies, especially when it comes to your SEO. Managing SEO for multiple

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<div>Local Link-Building Tips to Boost Your SEO & Search Rankings</div>

Local Link-Building Tips to Boost Your SEO & Search Rankings

Local search is everything for businesses – 30% of all Google searches are location-related, and 76% of people who search for a local business visit them within the day. Your company not only needs to be visible on local search but rank at the top of the snack pack if you want to capture this

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The Ultimate Guide to Google My Business (GMB)

The Ultimate Guide to Google My Business (GMB)

What is Google My Business? Google My Business (GMB) is a free tool that business owners can use to manage their online presence across Google Search and Google Maps. This profile also puts out important business details, such as address, phone number, and operating hours, making it easily accessible to potential customers.  When you click

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A Guide to Seizing Featured Snippet Opportunities

A Guide to Seizing Featured Snippet Opportunities

Getting a featured snippet is basically hitting the SEO goldmine, resulting in increased clicks, traffic, and potentially, increased business. The good news here is you don’t have to work that hard to get more featured snippets of your website. Interested? You should be. Backed by the years I put into writing and SEO, I’ve put

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Long-Tail Keywords: Game-Changers for Your Website Traffic and Rankings

Long-Tail Keywords: Game-Changers for Your Website Traffic and Rankings

Keywords, as we all know, are the bread and butter of SEO. They are how potential customers find us online and are what we build entire strategies around. But targeting the best keywords for your business is tough. Short tail keywords are attractive, but are often too competitive, too high volume for most to fight

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The Yandex Hack: Source Code Leak Shows New Ranking Factors to Consider

The Yandex Hack: Source Code Leak Shows New Ranking Factors to Consider

January 25, 2023, the day that Yandex—Russia’s search engine—was hacked.  Its complete source code was leaked online. And, it might not be the first time we’ve seen hacking happen in this industry, but it is one of the most intriguing, groundbreaking events in years. But Yandex isn’t Google, so why should we care? Here’s why

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Is this AI Bot going to Beat Google or Make you Rank #1?

Is this AI Bot going to Beat Google or Make you Rank #1?

There exists an AI bot that is used by a number of SEO professionals to build whole websites that create massive amounts of search traffic because of its capability. If I told you that you can use this software right now for free, how would you feel? Well, you’re in luck. Because it is indeed

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5 Easy Ways to Building a Solid SEO Content Strategy

5 Easy Ways to Building a Solid SEO Content Strategy

You are stuck in a maze and you’ve tried every possible turn but there is no way out. This is what our brains feel like sometimes and if you haven’t tried banging your head against the keyboard out of frustration with your content strategy, you have no business reading this. Yes, even I have those

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Google’s Punishment on Spammy SEO Strategies and How to Win Against It In 2023

Google’s Punishment on Spammy SEO Strategies and How to Win Against It In 2023

What if you wake up one day and discover your website’s ranking crashing to the ground- with years of SEO effort invalidated by Google’s algorithm update? Your website might have been involved in a black hat SEO practice called ‘SEO spam.’ Here is everything you need to know about it and how to act against

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Beginner’s Guide to Optimizing Websites for Better Rankings

Beginner’s Guide to Optimizing Websites for Better Rankings

You want to rank on the #1 spot in Google. I get it. Everyone wants that spot but how come you’ve never been able to get your keywords there consistently? I wrote this guide for you to get some of your keywords there in 30 days or less. Just like a car needs regular tune-ups

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SEO Copywriting 2023: 5 Common Mistakes and Tips to Avoid Them

SEO Copywriting 2023: 5 Common Mistakes and Tips to Avoid Them

There are so many copies out there that are meant to rank well in the search results but then it flops. Ever had that experience with your team? Perhaps this article can tell you exactly where you failed. As many consumers nowadays are searching on the web whenever they need something. SEO copywriting is very

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Website Traffic Data Analysis with Google Analytics and Google Search Console

Website Traffic Data Analysis with Google Analytics and Google Search Console

Website traffic is considered one of the main (if not the main) indicators of web success. But there is more to just attracting traffic- website owners and SEO professionals can benefit from doing website traffic data analysis and understanding website statistics and trends. Whether you’re still growing your site or already focusing on acquiring your

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How to Create a Blogger Outreach Strategy and Build Quality Backlinks

How to Create a Blogger Outreach Strategy and Build Quality Backlinks

Authoritative and genuine backlinks are crucial SEO elements that improve your search engine rankings. Including backlinks significantly boosts rankings on search engines like Google, as it considers backlinks as votes of confidence.  While there are several ways to add backlinks, such as sponsored links, web directories, comment links, and hidden links—all these tactics are black

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15MB Only for Googlebot Today

15MB Only for Googlebot Today

When Google decided to update its official documents in June 2022, SEO practitioners and specialists started worrying about a particular piece of content that’s been added to the Googlebot crawl limit. Stated within Googlebot’s official Google documentation is the following statement: “Googlebot can crawl the first 15MB of an HTML or support text-based file. Any

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9 Best Strategies to Maximize SEO ROI

9 Best Strategies to Maximize SEO ROI

SEO can be quite the investment as it is a you-get-what-you-pay-for business. There are agencies or individuals who will entice you with their low prices and say that you will quickly see your SEO ROI, and that is something they can afford doing because it usually means they utilize shady tactics to get you to

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Google MUM Announcement: Redesigned, Comprehensive Search

Google MUM Announcement: Redesigned, Comprehensive Search

Google has certainly been on a roll when it comes to releasing updates, as shown by our past two blog posts. Despite Google being the most popular search engine, there are still shortcomings and areas of improvement. Google knows this, and last Sept. 29, they announced that we will finally be introduced to their new

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Page Experience Update Complete: What you Need to Know

Page Experience Update Complete: What you Need to Know

After two months of waiting, Google finally announced that the Page Experience Update rollout is now complete. The gradual rollout started on June 15, 2021, and was supposed to be finished by the end of August 2021 but was delayed for a few days. The announcement was made on the official Google Search Central Twitter

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Search Intent: Ultimate Guide for Beginners

Search Intent: Ultimate Guide for Beginners

The best way to gauge how we should optimize our pages for a given query or keyword is to check its search intent. It might sound daunting but search intent is a relatively simple concept to grasp provided that you have sufficient knowledge on the foundations of SEO. Recently, Search intent is one of the

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How Changing URLs Can Affect Your SEO

How Changing URLs Can Affect Your SEO

Changing URLs may seem like a simple task, but if not done right, it can lead to disastrous results. If you’re thinking of revamping your website, changing URLs may be part of your list. However, you should know that this can lead to fluctuations in rankings. To try and lessen the effects you may experience,

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