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1. Optimize Meta Titles, Descriptions, and Content Although meta titles and descriptions seem like old-school, regular SEO, these can have a significant impact on your local standing. To refresh your memory, meta titles and descriptions are HTML elements added to your website’s pages that are displayed in search results. Meta Titles The meta title is […]
5 Ways to Rule Local SEO Read More »
We’re all trying to increase our SEO authority and link-building is an important tool. But while the prospect of cheap links sounds alluring, it’s likely a poor investment. Google knows the difference between a link from the New York Times and one from your local weekly rag. It also recognizes the batch links that scam
Unmasking the Risks: Cheap Links and Their Threats to Your SEO Authority Read More »
[Above image is Midjourney’s idea of what making a mistake looks like] Search engine optimization (SEO) is alive and well, and has been since the dawn of the internet, and especially the dawn of Google in 1998. Search engine algorithms are in a constant state of flux. Google updates their algorithms around 400-600 times a
5 SEO Lessons and Tips for Your Business Learned from 17+ Years in the Industry Read More »
There are hundreds of SEO factors to consider when optimizing a website for search engines, but not all factors are equal. Some rules are more important than others, and in this post, you’ll learn the SEO practices to follow to boost your organic rankings and traffic. The list was carefully crafted to include strategies that
SEO Best Practices: 16 Ways To Improve Organic Rankings Read More »
What Is An SEO Audit? An SEO audit is the process of evaluating the SEO performance of a website. The main goal of an SEO audit is to identify issues and find new opportunities to help you achieve higher rankings in search engine results. It usually covers indexing, technical SEO, keyword research, on-page SEO, and
How To Perform An SEO Audit (in 15 Steps With Checklist) Read More »
This is the ultimate SEO checklist for 2024. If you are looking for a comprehensive checklist to optimize your website for Google and increase your rankings, you have just found the right place. Our free SEO checklist is complete and covers SEO best practices for all critical aspects of SEO. You can also download the
SEO Checklist 2024: 43 Tips For A Perfectly Optimized Site Read More »
Product page SEO is the practice of optimizing your e-commerce product pages to rank higher in search engine results and generate more sales. When doing SEO for product pages, you must consider other factors beyond traditional SEO practices. Your overall goal is to create pages that offer a great user experience, are easy to crawl
Product Page SEO: Tips And Best Practices Read More »
As a beginner in SEO, you need to understand that Search Engine Optimization is not as hard as many people believe. Basic SEO settings are very easy to implement and sometimes this is all you need to rank higher for the keywords that matter for your website. Here are some simple SEO tips you can
15 SEO Tips For Beginners To Boost Your Rankings Read More »
If you are a developer, designer, small business owner, or marketing professional, you must learn how search engines work. Having a clear understanding of how search works can help you create a website that search engines can access, index, and rank, which has many added benefits. It’s the first step you need to take before
How Do Search Engines Work? (Easy Beginner’s Guide) Read More »
What Is Domain Authority? The domain authority (DA) of a website is a score between 0 and 100 that tries to predict how well a website will rank on search engines. The higher your domain authority is, the greater your chances of achieving higher rankings in search engine result pages (SERPS) and getting more organic
7 Practical Steps to Increase Your Domain Authority (DA) Read More »
In this post, you’ll learn what off-page SEO is, why it’s an important SEO process, and how to use off-page SEO techniques to boost your website rankings. What Is Off-Page SEO? Off-page SEO refers to techniques you can use to improve the ranking of a website on the search engine results pages (SERPs). It involves
What Is Off Page SEO? Top 10 Off-Page SEO Techniques Read More »
In this post, you’ll learn everything there is to know about on-page SEO. Follow these techniques whenever you publish a new post and improve your search engine rankings. What is On-Page SEO? On-page SEO (aka on-site SEO) is the process of optimizing the content of a webpage for higher rankings in the SERPs. The ultimate
15 On-Page SEO Techniques (Basic and Advanced) Read More »
Digital marketing is about using the latest tips and trends to your advantage. Search engine optimization (SEO) is crucial to getting your content seen by the right people. Today, we’re covering how to use SEO to boost your rankings and increase your profits. Let’s start by addressing the importance of SEO for any business. Why
SEO Tips Every Marketer Should Know Read More »
SEO has changed, and to stay current, you need to start using SEO practices that work in 2023. Doing keyword research and spreading your keywords in the content is no longer enough. You must follow new techniques to help your website stand out in the AI-driven world. In this post, you’ll learn powerful and actionable
10 Powerful SEO Tips For Top Rankings (2023) Read More »
A podcast is an audio episode series focused on a particular topic in discussion. It can be heard anytime, reaching potential audiences while providing them with a more personalized experience. As per Forbes, the global market was $14.25 billion in 2021, rising by more than 70% that year. With growing listeners, optimizing podcast content to
15 Best Podcast SEO Tips Read More »
Small businesses have a lot to benefit from SEO. It is not an exaggeration to say that businesses that don’t practice SEO are in a far worse situation than companies that invest in search engine marketing. SEO offers several advantages to small business owners, which we will discuss in this article. If you don’t know
10 Benefits of SEO for Small Businesses Read More »
Writing blog posts is an essential part of your marketing strategy. But it’s also one of the most important ways to build your brand and attract new customers. Your blog posts can show up in organic search results, but only if you optimize them with search engine optimization (SEO) best practices. Also read: 6 SEO
Blog SEO: 15 Tips To Optimize Your Blog Posts Read More »
TLDR: Andrew Shotland, CEO of Local SEO Guide, recently appeared on the podcast Voices of Search to talk about domain cannibalization. You can catch the full episode here as well as the recap below. Having multiple domains can be tricky, and there are some pitfalls and questions you have to consider when managing them from
Voices of Search Podcast Recap: WTF is Multi-Domain Cannibalization? Read More »
This is the ultimate SEO checklist for 2023. If you are looking for a comprehensive checklist to optimize your website for Google in 2023, then you have just found the right place. Our SEO checklist is complete and covers all areas of SEO, including SEO basics, technical SEO, on-page SEO, keyword research, Off-Page SEO, Local
The Ultimate SEO Checklist for 2023 Read More »
TLDR: It’s important to consider how local or national your SEO strategy should be to maximize your SEO investment. This ensures you are properly aligning your content, site structure, and keyword strategy effectively. Before you create content for a keyword check if there are local or city-specific results and check the keyword’s ranking in
Voices of Search Podcast Recap: Local Vs National Intent Read More »
Redesigning a website can be stressful! The last thing you want to do is put a bunch of money, time, and work into a redesign to find out your shiny, new site’s organic traffic is tanking in comparison to the old version. To help you avoid any SEO unpleasantness and be ahead of the curve,
Website Redesign SEO: How To Redesign A Website Without Losing SEO Read More »
With the rollout of Google’s new Helpful Content Update, it’s likely there will be some volatility in rankings and traffic over the coming weeks. With that in mind, we thought it would beneficial to kick off our SEO newsletter with a few hacks we’ve picked up to quickly diagnose a traffic drop. We’ll cover 7 different
7 Ways to Diagnose a Traffic Drop Read More »
With so much competition on the web, it’s vital to know SEO when you get started. But, if your website is built on or around any of the mistakes in this list, you’re inadvertently sabotaging your efforts. Targeting the Wrong Keywords It’s not enough to find the keywords and check them to see what kind
How To Fix SEO Issues That Can Hurt Your Rankings Read More »
Building a strong link profile has become a cornerstone of effective SEO. Top-ranking Google employees and industry studies have confirmed the importance of links pointing to your site. But if only it were as simple as gathering thousands of backlinks using any tactic possible. Unfortunately, not all backlinks are created equal. The complexity of link-building
Link Building 101: Fact or Fiction? Read More »
Content is a cornerstone of SEO. First of all, you must ensure you’re providing valuable content to get visible on the search engine results page (SERP). And sometimes, it can be challenging to measure the page quality since there aren’t many parameters that differentiate good content from bad. But text quality isn’t the only thing
How To Do On-Page SEO Using SE Ranking? Read More »
