SEO Split Testing

We decided to test if adding BoatTrip structured data to ferry route pages of a travel site will increase organic traffic to these pages. Read more to find out the result. https://www.semrush.com/blog/seo-split-test-result-adding-boattrip-structured-data-to-ferry-route-pages/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks […]

We used ChatGPT to generate FAQs for an e-commerce website that previously did not have any and conducted a split test to evaluate the impact of the FAQ snippet-rich result on organic traffic to the site. https://www.semrush.com/blog/seo-test-result-chatgpt-generated-faq/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing

How would moving the brand name to the front of the page titles on an online marketplace listing pages impact the organic traffic? Read the short blog post to find out. https://www.semrush.com/blog/seo-split-test-result-the-impact-of-moving-the-brand-name/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks

How did removing the SEO copy on the category pages of an ecommerce site affect its organic traffic? Read the case study to find out https://www.semrush.com/blog/seo-split-test-result-the-impact-of-removing-seo-copy/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords

We changed the title to “Best XX Gift Ideas“ on the pages of an online marketplace site. What do you think the result of this test was? Read this short case study to find out. https://www.semrush.com/blog/seo-split-test-result-title-tags-for-the-holiday-season/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia

We added the category name to product page titles on the e-commerce site. Read more to find out why. https://www.semrush.com/blog/seo-split-test-result-adding-the-category-name-to-product-page-title/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

Most people believe Covid-19 is over, is it time to remove coronavirus information from your pages? Read to find out. https://www.semrush.com/blog/seo-split-test-resul-removing-covid-advisory-notes-too-soon/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

Want to see what happens when you add keywords in a title that are very clearly aligned with the intent of the search? Here is what we found. https://www.semrush.com/blog/seo-split-test-the-effect-of-search-intent-specific-keywords-in-your-title/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy

We added a month and year to page titles on the travel website. This time the result was unexpected. Read more to find out why. https://www.semrush.com/blog/seo-split-test-result-adding-month-and-year-to-page-title/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords

In this article, we explore what SEO testing is and how to come up with ideas to test, helping you generate positive, measurable, and quantifiable ROI with SEO. https://www.semrush.com/blog/how-to-come-up-with-new-ideas-for-seo-tests/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy

Would matching H1 with the most popular query help increase organic clicks to the pages of a travel site? Read the case study to find out. https://www.semrush.com/blog/seo-split-test-result-matching-the-h1-with-the-title-tag/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo

Google said that adding dates to news article titles can help, so we tested it on our daily reports pages. Read the article to see if it worked. https://www.semrush.com/blog/seo-split-testing-result-adding-dates-to-titles-helps-seo/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy

We made polls for SEO experts to predict what a change will do. These ten times, almost nobody got it right. https://www.semrush.com/blog/seo-myths-times-almost-every-seo-expert-was-wrong/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

Content on an eCommerce product site is a challenging topic. It is difficult to produce content that differentiates you from your competition. It‘s even more difficult to quantify if it is valuable. This SplitSignal test looked at the value of producing quality content for an eCommerce site. https://www.semrush.com/blog/seo-split-test-result-does-quality-content-work-for-ecommerce-seo/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing

Want to know if deleting numbers in some of your title tags affects search performance? Check out the test. https://www.semrush.com/blog/seo-split-test-result-do-numbers-in-title-tags-affect-ctrs/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

SEOs have been discussing how Google treats boilerplate content. We wanted to know if heading tags in boilerplate content affect organic traffic. https://www.semrush.com/blog/seo-split-test-result-how-boilerplate-content-can-impact-seo-performance/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

We decided to see if adding keywords to location tags is a guaranteed SEO win. Read to find out. https://www.semrush.com/blog/adding-keywords-to-one-or-two-word-title-tags/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

Using special characters or emojis in page titles and meta descriptions always generates a lot of discussion within the SEO community. “Is it advisable to use them?”, “Is it good or bad for your SEO performance?“. https://www.semrush.com/blog/adding-unicode-characters-to-the-meta-description/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing

For one of the largest ecommerce parties in the Netherlands, OrangeValley wanted to test if adding headings to the product names of the listed products on ecommerce category pages would have a significant impact on organic traffic. https://www.semrush.com/blog/adding-h3-tags-to-products-names-on-ecommerce-category-pages/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing

We added an “order” call to action to the title of some pages on a food ordering site. Check out the result of this SEO split test. https://www.semrush.com/blog/seo-split-test-do-ctas-in-title-tags-help-search-results/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking

The means and inclination to test SEO changes is growing within the industry (finally), but a willingness to test does not always mean it will be successful and worth doing. Not everything is worth testing, and not everything is easily testable. So what follows are some of my lessons/examples from testing SEO changes (split testing

We decided to run a test with SEO split testing software and see what effect local intent keywords added to headings have on organic clicks. Read the short case study to find out. https://www.semrush.com/blog/seo-split-test-result-adding-local-intent-keywords-to-headings/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website

Optimizing meta descriptions is something that just about every SEO has devoted time and attention to at some point in their career. Learn more about how a small change can lead to a big result. https://www.semrush.com/blog/seo-split-test-result-the-importance-of-writing-effective-meta-descriptions/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia

SEOs are blessed with more tools and data than ever. We have the ability to measure, track and report on so much of what we do—but are we using this to the fullest? https://www.semrush.com/blog/building-an-seo-testing-mindset/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website

We decided to run an SEO experiment where we changed existing meta descriptions to make them shorter on an ecommerce site. CTAs and product categories stayed. Read this short case study to find out the result. https://www.semrush.com/blog/seo-split-test-result-changed-meta-descriptions-to-the-on-page-h-plus-a-cta-/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing