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If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: you’ll be ‘devouring’ your own chances to rank in Google! Especially when your site is growing, chances are your content will start competing with itself. Here, I’ll explain why keyword cannibalism can be detrimental to SEO, how you can recognize […]
What is keyword cannibalization? Read More »
The rise of everything AI makes it logical that there would also be dozens of AI-powered SEO copywriting tools designed to create content for your blog, social media, and website. And why not? The amount of content you need to produce to secure that coveted first-page position on the SERPs is unprecedented in history, and
How Jasper AI Fares As SEO Copywriting Tool Read More »
SEO copywriting significantly helps in creating valuable content to improve a website’s search engine rankings. It makes a brand searchable, trustworthy, and very credible. In turn, it can help make a traffic-generating and profitable blog, create engaging marketing resources, and improve brand awareness. Another benefit of search engine optimization copywriting is that it can provide
SEO Copywriting: The Ultimate Guide to Creating Branded Content That Ranks #1 Read More »
The meta description summarizes a page’s content and presents that to users in the search results. It’s one of the first things people will likely see when searching for something, so optimizing it is crucial for SEO. It’s your chance to persuade users to click on your result! This post will show you the characteristics
How to create the right meta description Read More »
Nothing is more frustrating than when your team creates outstanding content, and nobody reads it. If you want the content to work in your favor, you need to make sure it ranks so it gets relevant readers right away. So if you are a blogger and want to win over your readers, if you run
SE Ranking’s Content Marketing Platform: SEO Hacker Review Read More »
If you own a blog or a business, SEO is probably important to you. Then you also know that Google cares a lot about user experience. But there’s one aspect of user experience that’s often overlooked: inclusive language. But why should you care? Creating inclusive content is good for your users and your SEO. On
Inclusive language and SEO: Does inclusive language help you rank? Read More »
When we write blogs, we want them to be noticed, read, and liked. Blogs have the power to drive tons of traffic to your site. This in turn gives you the chance to create more brand awareness and keep your audience engaged. To get your blog noticed, you’ll want to make sure it’s optimized for
How to Craft a Blog Post that Search Engines Love Read More »
Exact keyword matching used to be an important SEO tactic, but those days are long gone. Now search engines can understand when similar phrases and related terms mean the same thing. Adding too many exact match keywords might make Google think your post is just another piece of spam. We’ll explain how to write naturally
How to write naturally beyond exact keyword matching Read More »
A blog can be a great marketing tool for your ecommerce site. It gives you the possibility to tell readers all about your brand, products, and company. Plus, by blogging on a regular basis you’ll increase the chances of your site ranking in the search results. That being said, coming up with new ideas can
5 blog topic ideas for your ecommerce site Read More »
Writing a successful blog post all comes down to the proper preparations. It starts before you even begin writing: what do you want to say and to whom do you want to say it? You might want to get going right away but remember: writing takes some time. And once you’ve written an awesome blog
How to write a blog post: A step-by-step guide from preparation to publication Read More »
Exact keyword matching used to be an important SEO tactic, but those days are long gone. Now search engines can understand when similar phrases and related terms mean the same thing. Adding too many exact match keywords might make Google think your post is just another piece of spam. We’ll explain how to write naturally
Exact keyword matching is outdated, write naturally instead! Read More »
There are so many copies out there that are meant to rank well in the search results but then it flops. Ever had that experience with your team? Perhaps this article can tell you exactly where you failed. As many consumers nowadays are searching on the web whenever they need something. SEO copywriting is very
SEO Copywriting 2023: 5 Common Mistakes and Tips to Avoid Them Read More »
Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability of your content is something you can do relatively easily, to give your site a
5 tips for writing readable blog posts Read More »
We’ve always been proud of our readability analysis. It has not only helped us in writing readable text for the web, but also thousands of other users running Yoast SEO. Today, we’re introducing the latest addition to our readability analysis in Yoast SEO Premium: the word complexity assessment. Let’s explore what it is and how to
New in Yoast SEO Premium: the word complexity assessment Read More »
Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy with leading your company, blogging, or making your customers happy with the goods they need. SEO might not be top of mind at all times. Yet, you also know that higher rankings
Save time in SEO with these 6 tips Read More »
By SEO for boring products, we mean SEO for products that are really hard to write exciting content for. Products that need a thousand words to describe all tiny details and small print, but are, in the end, just car insurances, paper clips or emergency exit signs. We have all had or have been that customer
How to do SEO for boring products Read More »
If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet
How to adapt your content SEO strategy Read More »
Writing quality content should be a key aspect of every SEO strategy. But when is your content considered high-quality? And does high-quality mean the same for your users as it does for Google? In this article, I’ll discuss what quality content is and how you can make sure your content hits the mark. It will
What is quality content and how do you create it? Read More »
As a business owner, you probably know that social media is a very powerful marketing tool. Nowadays, it’s the best way to reach the younger generations. But it’s also a chance for you to get more personal with your customers, show them behind the scenes, and explain more in-depth about your business. That’s why it’s
10 copywriting tips for social media Read More »
Do you have a blog and do you love to write posts? Then you probably want people to read your posts. After all, you put time and effort into writing your content. Did you know that a blog is a great tool to get more people to your website? By optimizing your content for search
Why should you optimize your content for search engines? Read More »
Web sustainability is a huge topic and covers a lot of aspects, from design principles to many technical details. Did you know that SEO can actually lower your website’s impact on the web’s carbon footprint? If you want to know more about sustainable website growth and how SEO can help you, then read on! What
Sustainable website growth and the role of SEO Read More »
This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. Table of contents What is cornerstone content?
What is cornerstone content? Read More »
Writing blog posts requires skill. To keep your reader interested, you should think about the structure of your content and keep it enjoyable. If people like and understand an article, they will be much more inclined to share it with others – and that will increase your rankings. So, if you want to improve your
10 tips for an awesome and SEO-friendly blog post Read More »
A blog is a great marketing tool. It might feel like an ‘old-school thing’, but it’s still a really strong SEO tool in 2022. Google just loves great content! So if you’re thinking about starting a blog, I only have one thing to say: go for it! Let’s make 2022 the year in which you
How to start a blog Read More »
Using transition words in your writing can help you enhance the readability of your content. These words help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability check in Yoast SEO provides feedback on your use of transition words. But what are they exactly? Why are they so important?
Transition words: why and how to use them Read More »
