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What Is Search Intent? Search Intent (aka “User Intent”) is what the user wants to achieve when searching through a search engine. Typically, the user might be looking for answers to questions (informational), a specific website (navigational), or products and services to buy (commercial or transactional). For example, a user searching for “best dry cat […]
What Is Search Intent? (& How To Optimize For It) Read More »
SEO copywriting significantly helps in creating valuable content to improve a website’s search engine rankings. It makes a brand searchable, trustworthy, and very credible. In turn, it can help make a traffic-generating and profitable blog, create engaging marketing resources, and improve brand awareness. Another benefit of search engine optimization copywriting is that it can provide
SEO Copywriting: The Ultimate Guide to Creating Branded Content That Ranks #1 Read More »
TLDR: It’s important to consider how local or national your SEO strategy should be to maximize your SEO investment. This ensures you are properly aligning your content, site structure, and keyword strategy effectively. Before you create content for a keyword check if there are local or city-specific results and check the keyword’s ranking in
Voices of Search Podcast Recap: Local Vs National Intent Read More »
When optimizing content for the web, it’s easy to get bogged down in standard search engine optimization (SEO) metrics, like domain and page authority or citation flow. However, SEO isn’t just about cracking algorithms or crunching numbers to score high organic search rankings. At the end of the day, Google is built for its users,
People-First SEO: The Argument for Pursuing Users Over Data Read More »
30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need to burn dollars over those high-competition keywords? Does it trickle down into actual business? How do you not lose vision and outweigh the paid search cost with your revenue? We’re bringing you the finer details
Here’s what an ROI-worthy search advertising budget looks like in 2022 Read More »
30-second summary: SEO’s dynamic nature and Google’s mysterious algorithm specifics keep the industry on its toes Is it possible to simply spot the inefficiencies of SEO in its infancy and foresee trends? With over 20 years of leadership roles, SEO pioneer Kris Jones taps into his experience to help SEOs derive more strategic value Pretty
The Future SEO: Boardroom edition Read More »
The best way to gauge how we should optimize our pages for a given query or keyword is to check its search intent. It might sound daunting but search intent is a relatively simple concept to grasp provided that you have sufficient knowledge on the foundations of SEO. Recently, Search intent is one of the
Search Intent: Ultimate Guide for Beginners Read More »
30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly even expand them
Here’s how you can master your next seasonal digital marketing campaign Read More »
30-second summary: The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s After years of analyzing data, I found that UX is a critical ranking factor for SEO If you’ve exhausted all your SEO techniques but still don’t see a considerable movement on
UX: an important SEO ranking factor Read More »
