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30-second summary: The need to become a public persona in order to be a successful business owner is overrated Contrary to popular belief, it is possible to create an anonymous digital entity while using a majority of efficient marketing strategies The problem arises when you already have your personal data published and want to delete […]
How to safeguard your privacy while building your digital business Read More »
30-second summary: With several Google algorithm updates in 2021 its easy to fall into a dangerous trap of misconceptions One factor that still remains constant is the value Google places on great content Core Web Vitals aren’t the end-all of ranking factors but a tiebreaker Read this before you create your SEO strategy for 2022!
The not-so-SEO checklist for 2022 Read More »
30-second summary: 12 months, several curveballs, and some masterstrokes If you missed out, today is a great day to look through the Search Engine Watch lens for the year gone by Key themes that were front of mind in 2021 – Google’s updates, cookie death counter-strategies, mastering customer experience elements, trust-building, and alternatives for search
Wrapping up 2021 with our top 10! Read More »
30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March Product reviews came under the microscope in April, with marketing and sales-centric language penalized
2021 Google updates round up: everything businesses need to win at search Read More »
30-second summary: There are ways to save and optimize your SEO budget, here’s how Start with creating an “at a glance” report comparing your competitors’ key metrics. Find interesting trends to look further into! Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors? Identify your competitors’
Six things missing from your competitor research Read More »
30-second summary: The PageRank still exists and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key role A well thought linking strategy both internally and externally for your ecommerce site can amplify search visibility Google expert, Susan Dolan and Founder of leading agency NOVOS, Samuel Hurley share an ecommerce SEO guide
How to use PageRank for ecommerce websites Read More »
Google simplifies the page experience report for website owners Back in 2020, Google announced new updates to their search algorithm. Chief among these updates was a new feature designed to help users find websites that offer pleasant online experiences, enter Google’s page experience update. The update has been rolling out slowly. The first half of
Google Completes the Second Half of the Page Experience Update Read More »
30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience The Google MUM update uses an innovative solution that accesses a wealth of previously hidden information around a core query, providing more of what we want
Everything you need to know about the Google MUM update Read More »
30-second summary: With search getting more sophisticated there will be a strong relation between user signals and influencers Google’s Multitask Unified Model (MUM) and the AIDA (Attention, Interest, Desire, Action) model will impact search intent and influence a business’ search visibility Intellifluence’s CEO, Joe Sinkwitz explains key concepts surrounding the impact of influencers on website
Influencers in today’s SEO Read More »
30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KD scores are useful in building SEO strategies, filtering out ineffective keywords Low competition keywords give an advantage in attracting traffic Some KD calculating tools may be inaccurate due to the use of limited parameters Semrush has developed a new formula
The importance of accurate keyword difficulty scores Read More »
30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search giant still has a wealth of first-party data from its 270+ products, services, and platforms The Trade Desk’s 20 percent
The search dilemma: looking beyond Google’s third-party cookie death Read More »
30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to be informational in nature Retail, in particular, could see significant disruption if second-tier retailers receive a boost Across all sectors,
Mobile-first and Core Web Vitals: connecting the dots for page experience success Read More »
30-second summary: Google recently rolled out the “Full Coverage” feature for mobile SERPs Will this impact SEO traffic for news sites, SEO best practices, and content strategies? Here’s what in-house SEOs from The LA Times, New York Times, Conde Nast, and prominent agency-side SEOs foresee Google’s “Full Coverage” update rolled out earlier this month –
