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What Is Schema Markup? Schema markup (aka structured data) is a way to ‘describe’ your content to search engines in a way they can understand it. This is done by adding pieces of code to your HTML that consist of pre-defined tags (semantic vocabulary) that search engines use to characterize and categorize the content of […]
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What is Local SEO? If you are Googling ‘what is local SEO’, I am sure you already have an understanding of what SEO is. SEO (Search Engine Optimization) helps you rank your business at the top of search engines. Local SEO is when a person is searching for ‘XYZ near me’ on google. For example,
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Have you noticed a change in the way that Google showcases the results on their first page? Maybe even more than one change? Google is constantly evolving how they do things, but there’s one change that stands out the most here: beyond simply showing ten websites to click on, Google is dedicating more space and
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