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How to Boost Your SEO Rankings Using Influencers

How to Boost Your SEO Rankings Using Influencers

Search Engine Optimization (SEO) is a crucial aspect of digital marketing. With millions of websites competing for attention on search engines like Google, getting your website to rank high in search results is more important than ever. One way to boost your SEO rankings is by using influencers to promote your brand.  Influencers are people […]

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Here’s what an ROI-worthy search advertising budget looks like in 2022

Here’s what an ROI-worthy search advertising budget looks like in 2022

30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need to burn dollars over those high-competition keywords? Does it trickle down into actual business? How do you not lose vision and outweigh the paid search cost with your revenue? We’re bringing you the finer details

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Social media marketing: four keys to boost lead generation and sales

Social media marketing: four keys to boost lead generation and sales

30-second summary: Social media has increasingly become a key avenue for the fate of brands’ online performance There is a relation between brand perception, social listening, customer service, and the eventual consumer spending power Here’s how social media marketers can make the most of social channels to drive business value In order to gain sales

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Going beyond keywords: how conversational insights take the guesswork out of marketing

Going beyond keywords: how conversational insights take the guesswork out of marketing

30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like Spectrm use natural language processing

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