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Google has been the most visited search engine and one of the most visited websites in the world. With over 3.5 billion searches every day, it has more than 92% share of the total searchers throughout the World Wide Web. Google Business Profile, formerly known as Google My Business, is a free listing tool by […]
All You Need to Know About the Latest Google Local Business Update Read More »
The customer journey has inexorably changed because of search engines and digital marketing. Customers touch base with search engines at multiple points on their way down your sales funnel. This makes SEO vital to make your brand more visible, so you can be found where customers are looking for the products or services you offer.
How to Integrate Your Customer Journey Strategy and SEO Strategy Read More »
Does the click-depth of a page has an impact on the performance of a website in Google’s search results? What can you do to ensure that your web pages aren’t buried too deep on your website? What is click-depth? The click-depth of a page is the number of clicks that it takes to get to
Click-depth as a ranking factor (how to find the click depth of all pages on your site) Read More »
Google has released a new ranking algorithm updates. It tries to rank high-quality product review content higher than superficial reviews. This is not a core update. It mostly affects searches for reviews, e.g. “marvel champions lcg review”. According to Google, the update will take most of December to complete. What is new in this algorithm
Google has released a new ranking algorithm update Read More »
Regular technical audits of your website are important. Servers can have problems, links can change, and there can be many other things that can have a negative impact on the search engine rankings of your website. Website errors also lead to fewer sales. For that reason, you should regularly run technical website audits. This is
How to get a technical SEO audit within the next hour Read More »
Google has announced that the Page Experience update will come to desktop in February 2022: “We’ll begin using page experience as part of our desktop ranking systems beginning in February 2022. The rollout will be complete by the end of March 2022. This ranking launch will be based on the same page experience signals that
Google announces desktop page experience update for February 2022 Read More »
Secure Sockets Layer (SSL) was a cryptographic protocol that was most extensively created with the intent of adding a layer of security over the Internet communications, before being succeeded by the Transport Layer Security (TLS) in 1999. Although the SSL protocol was depreciated and the TLS was widely used in its place, still, most people
Is It True SSL Boosts SEO Rankings? Read More »
Google’s John Mueller posted on Twitter that SEO is all about not requiring search engines to read your mind. There are many things that you can do to show search engines what you want. SEO is all about not requiring search engines to read your mind :-)— 🧀 John 🧀 (@JohnMu) October 2, 2021 Read
Google: SEO is all about not requiring search engines to read your mind Read More »
Search engines are the first choice when people are looking for information. If your website is listed for the right keywords, your business will get many new customers. There are three basic requirements if you want to attract new customers to your website with a successful search engine optimization campaign. 1. You need crawlable web
Three critical things you need for successful SEO Read More »
Most searches on Google are done on smartphones and other mobile devices. Many of these searches have a strong local touch. That means that people get different search results based on the location from which they search. Rank tracking for all 111,173 locations that are supported by Google We have added 9,358 new locations to
New in SEOprofiler: even more locations for local SEO and rank tracking Read More »
Is your website available in multiple languages? Do you sell your products internationally? If you have an international website, you have to ensure that Google and other search engines index your web pages correctly. This article helps you to get your web pages into the right local versions of Google. There are multiple ways to
Search engine optimization for international websites Read More »
If you want to be listed on Google, Google must be able to discover, evaluate, and index your content. What’s the difference between these steps and how can you facilitate the process? 1. Web page discovery Google must be able to find your web pages somehow. In general, new pages need at least one link
Discovering, evaluating and indexing: how Google ranks your web pages Read More »
Have your rankings on Google dropped during the past few weeks? Search engine ranking algorithms change all the time. Fortunately, there are things that you can do to recover your rankings. Step 1: Check if it is a real ranking drop The lower search results usually fluctuate much more than the top search results. If
How to recover your rankings after a ranking drop Read More »
The quest for customers when running an eCommerce site often involves lengthy and expensive marketing campaigns. While such an approach is undeniably effective, it’s important to remember that there is more than one way to gain conversions. By earning organic traffic, you will be passively generating potential leads in the most cost-effective manner possible. Here
7 eCommerce SEO Tips to Drive Organic Traffic Read More »
Google has released the link spam update. How does this affect your website and what do you have to do now to improve your rankings? Why links are important Links are one of the ways Google understands what content may be helpful to searchers, and they can be good for sites to receive, as long
Google releases link spam update Read More »
Google’s John Mueller said on Twitter that the job of an SEO is not to confuse search engines. If you want something to happen, ensure that Google can understand your web pages. Fortunately, the website audit tool helps you to do that as efficiently as possible. How to remove errors and confusing elements Eliminating website
Google: don’t confuse search engines Read More »
In a podcast that is also available on YouTube, Google’s John Mueller, Gary Illyes, Martin Splitt and Duy Nguyen spoke about how Google ranks search results and prevent spam. How does Google rank web pages? Google starts with a shortlist that contains around thousand results. For that list, Google uses pages that have relevant and
Official: how Google ranks search results and prevents spam Read More »
We are constantly being asked questions about the importance of ranking factors. Google experts have now shed some light on how changes introduced through their updates affect search results. They’ve confirmed that the new page experience factor, which is part of Google’s Core Web Vitals, should only have a minor impact on rankings. Google experts
The Lightweights and The Heavyweights: How Google Calculates Ranking Factors Read More »
How many times have you said ‘Hey, Google?’ today? Well, you’d not be the only one! Voice search is on the rise, and we’re not just directing our questions at smart speakers but at our mobiles, too. And with this being the case, not being optimized for voice search in future is likely to have
SEO Strategy – Voice Search and its Impact in 2021 Read More »
Google has announced the release of the July 2021 core update on Twitter: “The July 2021 Core Update, previously announced, is now rolling out […] These typically take 1-2 weeks to finish.” Many webmasters reported a recovery from the ranking drops that happened after Google’s previous core update. What you should do now The July
Google has released the July 2021 core update Read More »
On Twitter, Google confirmed a spam algorithm update: This spam update will conclude today. A second one will follow next week. We’ll add to this tweet thread when that happens. We encourage sites to follow our best practices for Search: https://t.co/jK3ArQEuir— Google SearchLiaison (@searchliaison) June 23, 2021 Google’s Danny Sullivan added that the update is
Google has released a spam algorithm update Read More »
Google MUM Update: How new Google AI technology will change the face of SEO Google has unveiled MUM, its latest technology that will enable the search engine to better understand content and search intent. Google itself says that MUM is a thousand times more powerful than its predecessor BERT, and will help Google better understand
Google MUM Update: How new Google AI technology will change the face of SEO Read More »
Google has announced a two-part summer update. Google’s first Core Update for 2021 is on its way, but as their developers couldn’t manage it all in one go, this Core Update will be released in two parts. The June 2021 roll-out began on June 2, with the next instalment planned for some time in July
Google Core Update June/July 2021: All the info on Google’s summer updates Read More »
Google has announced two core updates for this summer. The June 2021 Core Update was announced some days ago. As not all planned improvements for the June 2021 update are quite ready, there will be another core update in July. Later today, we are releasing a broad core update, as we do several times per
Two Google core updates (one in June, one in July) Read More »
Google caused a stir in the affiliate sector with its April algorithm update. The latest update promised better rankings in Google searches for websites with product reviews and product testing that include unique and useful expert content, while affiliate sites focusing only on clicks and commissions rather than providing the user with added value would
Google Product Reviews Update: Are Affiliate Publishers in for a Bumpy Ride? Read More »
